The strategy focuses on establishing a platform as a thought leader in women's professional and personal development, while ensuring financial sustainability. The approach involves three main strategies: building a robust content platform, expanding community engagement, and developing a sustainable revenue model.
Building a strong content platform includes researching trending topics, creating an editorial calendar, and engaging industry experts. For example, hosting monthly webinars and developing downloadable resources like e-books can solidify the platform's authority. The use of social media and collaborations with influencers will expand the platform’s reach.
Expanding community engagement involves creating forums, hosting challenges, and offering mentorship programs. Organizing networking events and featuring community success stories can enhance member interaction and foster a supportive environment.
Developing a sustainable revenue model includes offering workshops or courses, exploring membership models, and establishing strategic partnerships. Revenue can also be generated through sponsorships, affiliate marketing, and an online shop. These efforts aim to provide value while ensuring the project's longevity and profitability.
The strategies
⛳️ Strategy 1: Build a strong content platform
- Conduct research to understand trending topics in women's professional and personal development
- Develop an editorial calendar that includes blogs, videos, and podcasts
- Invite industry experts to contribute guest content on the platform
- Host monthly webinars with thought leaders in the field
- Create downloadable resources like e-books or templates
- Leverage social media to share insights and content highlights
- Collaborate with influencers to co-create content pieces
- Engage the audience with regular Q&A sessions or live interactions
- Repurpose content for different formats like infographics or slideshares
- Collect and analyse audience feedback to refine content strategy
⛳️ Strategy 2: Expand community engagement
- Create a community forum for discussions and networking
- Regularly feature success stories from community members
- Host challenges or contests to encourage active participation
- Offer mentorship programmes connecting members with industry veterans
- Set up focus groups to gather insights on community needs and interests
- Organise virtual or in-person events for networking and learning
- Develop a rewards system for active community contributors
- Facilitate peer-to-peer learning opportunities within the community
- Send personalized newsletters showcasing community achievements
- Establish partnerships with relevant organisations to expand reach
⛳️ Strategy 3: Develop a sustainable revenue model
- Identify potential products or services to offer such as courses or workshops
- Analyse competitor offerings and pricing strategies
- Establish strategic partnerships with brands aligned to our vision
- Implement a membership or subscription model for premium content
- Offer personalised coaching or consulting services
- Develop a scalable online shop featuring relevant products
- Explore sponsorship opportunities for events and content
- Create a donation or crowdfunding initiative to support the mission
- Leverage affiliate marketing for complementary products
- Continuously evaluate and refine the revenue model based on performance metrics
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
