The strategy to triple LinkedIn followers focuses on three main approaches: optimizing your profile, engaging with your audience, and expanding your network strategically.
Firstly, optimizing your profile starts with updating your profile picture, writing a compelling headline, and crafting a detailed summary of your professional journey. Adding relevant work experience, endorsements, skills, certificates, and regularly updating your profile with new accomplishments makes you more attractive to potential followers. For example, a well-curated profile with industry-relevant keywords improves searchability on LinkedIn.
Secondly, engaging with your audience involves posting high-quality, informative content and engaging with others' posts. Sharing industry news with personal insights, participating in LinkedIn groups, and responding to messages promptly are crucial steps. Hosting LinkedIn live sessions, running polls, and tagging relevant entities in your posts can also boost your visibility and engagement. For instance, responding to comments on your posts can foster a sense of community and reliability.
Lastly, expanding your network strategically requires sending personalized connection requests and following industry leaders. Attending virtual events, utilizing LinkedIn's connection suggestions, and reconnecting with old colleagues can expand your network effectively. Writing and sharing articles can establish you as a thought leader, while partnering with other professionals for joint content can attract new followers. For example, using LinkedIn’s Sales Navigator to find targeted prospects can streamline your networking efforts.
The strategies
⛳️ Strategy 1: Optimise your profile
- Update your profile picture with a professional headshot
- Write a compelling headline that clearly states your expertise
- Create a detailed and engaging summary about your professional journey
- Add all relevant work experience with highlights of key achievements
- Solicit endorsements and recommendations from previous employers and colleagues
- Showcase your skills by listing them accurately on your profile
- Add certificates and relevant courses to your profile to showcase your expertise
- Regularly update your profile with new accomplishments and experiences
- Ensure your contact information is up to date
- Use keywords relevant to your industry to improve searchability
⛳️ Strategy 2: Engage with your audience
- Post high-quality, informative content relevant to your industry
- Share industry news and add your own insights
- Comment on and share posts made by your connections
- Participate in LinkedIn groups related to your field
- Respond to comments and messages in a timely manner
- Like and comment on posts from influential figures in your industry
- Host LinkedIn live sessions to engage with your audience directly
- Run polls and surveys to encourage interaction
- Tag relevant people and companies in your posts to increase visibility
- Share success stories and case studies demonstrating your expertise
⛳️ Strategy 3: Expand your network strategically
- Send personalised connection requests to people in your industry
- Follow industry leaders and influencers and engage with their content
- Attend virtual networking events and connect with attendees on LinkedIn
- Utilise LinkedIn's connection suggestions to expand your network
- Reconnect with old colleagues and classmates and add them to your network
- Write and share articles on LinkedIn to establish yourself as a thought leader
- Engage with your company's LinkedIn page and encourage your colleagues to do the same
- Partner with other professionals for joint content or events
- Use LinkedIn’s Sales Navigator to find and connect with targeted prospects
- Regularly review your network and remove inactive or irrelevant connections
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
