The strategy focuses on leveraging TikTok to bridge factory workers with global consumers by showcasing and marketing factory-crafted products. One approach is to create engaging TikTok content by researching trending formats related to craftsmanship and scheduling regular video releases. Examples include factory tours, behind-the-scenes footage with skilled workers, and utilizing popular music to enhance engagement. Encouraging user-generated content through challenges can also expand reach.
Another strategy involves using TikTok's advertising tools. By setting clear advertising objectives, companies can create ads highlighting products' unique features. Testing different ad formats and retargeting interested users ensures efficient use of advertising budgets.
Lastly, building an engaged TikTok community is crucial. This can be achieved by initiating conversations on craftsmanship, featuring customer testimonials, and providing educational content. Offering exclusive discounts and engaging with feedback fosters brand loyalty.
The strategies
⛳️ Strategy 1: Create engaging TikTok content
- Conduct research on trending TikTok formats relevant to craftsmanship
- Develop a content calendar with scheduled video releases
- Produce introductory videos highlighting the unique value of factory-crafted products
- Feature factory tour videos showcasing the production process
- Include behind-the-scenes footage with skilled workers explaining their techniques
- Utilise popular music and effects to enhance the appeal of videos
- Encourage user-generated content by hosting challenges or competitions
- Regularly interact with viewers through comments and live Q&A sessions
- Collaborate with TikTok influencers relevant to craftsmanship
- Analyse engagement metrics to refine content strategy
⛳️ Strategy 2: Leverage TikTok's advertising tools
- Set clear advertising objectives focused on product awareness and sales
- Create eye-catching ads highlighting key product features and benefits
- Utilise TikTok's targeting options to reach consumers interested in craftsmanship
- Test different ad formats to find the best performing ones
- Integrate direct links to purchase products within ads
- Monitor ad performance using TikTok analytics tools
- Adjust advertising strategy based on data insights and trends
- Retarget users who have shown interest in products but have not completed a purchase
- Expand ad reach by exploring lookalike audiences
- Allocate budget effectively by prioritising high-performing ads
⛳️ Strategy 3: Build an engaged TikTok community
- Identify and connect with potential consumer segments on TikTok
- Initiate conversations by asking questions related to craftsmanship
- Feature customer testimonials and success stories in TikTok content
- Develop a series of informative videos educating viewers on product uses
- Offer exclusive discounts and promotions through TikTok
- Engage with community feedback to build brand trust and loyalty
- Encourage community collaboration by inviting design suggestions
- Host interactive TikTok live sessions with product demonstrations
- Show appreciation by highlighting loyal community members
- Ensure consistent posting frequency to maintain community interest
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
