The strategy focuses on integrating design and digital into central business functions by conducting a comprehensive assessment to identify areas needing integration. This involves mapping current workflows, gathering stakeholder insights, and evaluating the effectiveness of collaboration between departments. An example of this could be identifying that the marketing department requires closer integration with the digital team to enhance online campaign effectiveness.
Enhancing cross-departmental collaboration is another strategy, involving the establishment of cross-functional teams to foster creativity and improve real-time communication. For instance, organizing workshops can stimulate new ideas and better project planning. Regular review meetings help fine-tune processes and responsibilities within these teams.
Finally, implementing a centralized digital strategy ensures that digital initiatives align with business goals. This strategy includes creating a digital dashboard for monitoring progress, standardizing digital tools, and upskilling employees. Appointing digital champions in each department can drive this change effectively. By regularly reviewing and adapting to digital trends, the organization ensures it remains competitive and efficient.
The strategies
⛳️ Strategy 1: Conduct a comprehensive assessment
- Identify key business functions that require integration with design and digital
- Map current workflows and processes that involve design and digital
- Gather insights from stakeholders regarding current challenges and bottlenecks
- Analyse existing digital tools and platforms used within the organisation
- Evaluate the effectiveness of current collaboration between departments
- Identify gaps in skills or resources in design and digital teams
- Benchmark best practices from similar industries or competitors
- Create a report highlighting key findings and recommendations
- Develop a scoring system to prioritize areas that need immediate attention
- Present findings to senior management for feedback and approval
⛳️ Strategy 2: Enhance cross-departmental collaboration
- Establish cross-functional teams with representatives from design, digital, and other business functions
- Organise regular workshops and brainstorming sessions to foster creativity
- Develop a common communication platform for real-time collaboration
- Create guidelines for design and digital involvement in different phases of project planning and execution
- Implement a transparent project management system to track progress and deadlines
- Facilitate training sessions to improve cross-departmental communication skills
- Define clear roles and responsibilities for team members in collaborative projects
- Set up regular review meetings to gather feedback and optimise processes
- Celebrate successes of collaborative projects to encourage continued teamwork
- Adjust team structures and workflows based on performance data and feedback
⛳️ Strategy 3: Implement a centralised digital strategy
- Define a clear digital vision and objectives aligned with business goals
- Create a roadmap outlining key digital initiatives and timelines
- Develop a centralised digital dashboard for monitoring project metrics and outcomes
- Standardise digital tools and platforms across all business functions
- Implement regular training programs to upskill employees in digital competencies
- Establish a digital governance committee to oversee strategy implementation
- Regularly review digital trends and incorporate relevant advancements
- Appoint digital champions within each business function to drive adoption
- Ensure continuous feedback loops for quick adaptation to changing needs
- Evaluate the impact of the digital strategy through case studies and performance metrics
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
