The strategy focuses on increasing community awareness of the Energy and Sustainability Framework and the 7 Big Moves. It begins with launching a local awareness campaign, highlighting the importance of educating the public. Developing key messages and involving local community groups plays a crucial role. By using various platforms like social media and local media, and distributing informative materials, the campaign ensures widespread engagement.
Educational workshops serve as another pillar of this strategy. They involve hosting events with local experts, providing valuable insights and engaging content. The workshops offer both in-person and virtual options to maximize reach. Attendees receive toolkits, empowering them to further disseminate the information, creating a ripple effect of awareness.
Facilitating stakeholder partnerships is the third key component. By collaborating with organizations and individuals aligned with the framework's goals, the initiative leverages broader networks. Through planning joint initiatives and fostering regular communication, the strategy seeks to build strong partnerships that amplify the campaign's reach and effectiveness.
The strategies
⛳️ Strategy 1: Launch a local awareness campaign
- Develop key messages and visual materials about the framework
- Identify target community groups and stakeholders
- Create an outreach calendar with specific campaign events
- Leverage local media outlets for coverage and interviews
- Set up informational booths at community events
- Distribute flyers and informational pamphlets in public spaces
- Utilise social media platforms for broader reach
- Collaborate with local influencers to spread the word
- Measure awareness levels pre- and post-campaign
- Gather feedback to improve future campaigns
⛳️ Strategy 2: Engage through educational workshops
- Identify and book venues for workshops
- Prepare engaging workshop content and materials
- Invite local experts to speak on relevant topics
- Promote workshops via community bulletins and social media
- Provide incentives for attendance, such as refreshments or giveaways
- Offer virtual attendance options for wider reach
- Follow up with attendees for feedback and next steps
- Develop a toolkit for participants to spread the message
- Track attendance and engagement success
- Share workshop highlights and key takeaways online
⛳️ Strategy 3: Facilitate stakeholder partnerships
- Identify potential partners who align with the framework's goals
- Conduct introductory meetings to discuss collaboration opportunities
- Outline mutual goals and benefits of partnership
- Draft partnership agreements with clear roles and responsibilities
- Plan joint initiatives or events to promote the framework
- Regularly communicate with partners to ensure alignment
- Leverage partners’ networks to reach new audiences
- Assess partnership effectiveness bi-annually
- Celebrate successful partnerships publicly
- Solicit partner feedback for continued improvement
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
