This strategy aims to boost patient visits and enhance cooperative engagement at Pamana Medical Center and Saviour Medical and Dental Cooperative. To increase patient visits, the approach includes developing a referral program and reducing wait times. By hosting health seminars and collaborating with local businesses, the strategy leverages community engagement. Examples include discounts for employees of partnered businesses and free check-ups for nearby schools.
Promoting health packages involves creating specific packages tailored to community needs and using various media, such as detailed brochures and online videos, to market these packages. Email marketing and influencer partnerships further amplify the reach of these health deals.
To boost cooperative membership, the strategy focuses on education and incentives. Informational sessions and clear communication plans help demystify the benefits of membership and shares. Highlighting success stories and offering incentives encourages new memberships. Collaborating with financial advisors can clarify fiscal benefits, while a referral system engages existing members to draw in new ones.
The strategies
⛳️ Strategy 1: Attract more patient visits
- Develop a referral programme that rewards current patients for referring new patients
- Create targeted social media campaigns highlighting success stories and patient testimonials
- Host free health seminars and open days at the medical center to engage with the community
- Collaborate with local businesses to offer special discounts to their employees
- Improve the patient experience by reducing wait times and improving customer service
- Implement an appointment reminder system to reduce no-shows
- Ensure the medical center is listed and reviewed positively on healthcare websites
- Offer seasonal promotions on popular health services
- Attend local community events to promote the medical centre
- Engage in partnerships with nearby schools to offer basic health check-ups
⛳️ Strategy 2: Promote health packages effectively
- Identify and develop specific health packages that cater to common community needs
- Create detailed, visually appealing brochures and flyers for these packages
- Train staff to clearly explain the benefits of each health package
- Run advertisements in local newspapers and magazines highlighting package deals
- Use email marketing to reach out to past patients with special package offers
- Feature health packages prominently on the medical centre’s website
- Engage local influencers to promote the benefits of the health packages
- Offer package discounts for group bookings or family plans
- Create short video explainers about the packages and share them online
- Conduct follow-up surveys with patients who purchase packages to gather testimonials
⛳️ Strategy 3: Boost cooperative membership and shares subscription
- Host informational sessions about the benefits of cooperative membership
- Develop a clear communication plan to educate the community about shares subscription
- Highlight successful stories of current members in promotional materials
- Offer limited-time incentives for subscribing to memberships or shares
- Partner with financial advisors to explain the fiscal benefits of shares
- Use local media outlets to promote cooperative opportunities
- Create a referral system for existing members to encourage others to join
- Ensure transparent and visible reporting of cooperative financial health to build trust
- Engage in joint ventures with other cooperatives for broader outreach
- Deploy a dedicated team to answer potential member inquiries about membership
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
