Get Tability: OKRs that don't suck | Learn more →

2 strategies and tactics for Patient Engagement

What is Patient Engagement strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Patient Engagement strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Patient Engagement strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Patient Engagement strategy examples

We've added many examples of Patient Engagement tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for increasing patient visits and promoting cooperative membership

  • ⛳️ Strategy 1: Attract more patient visits

    • Develop a referral programme that rewards current patients for referring new patients
    • Create targeted social media campaigns highlighting success stories and patient testimonials
    • Host free health seminars and open days at the medical center to engage with the community
    • Collaborate with local businesses to offer special discounts to their employees
    • Improve the patient experience by reducing wait times and improving customer service
    • Implement an appointment reminder system to reduce no-shows
    • Ensure the medical center is listed and reviewed positively on healthcare websites
    • Offer seasonal promotions on popular health services
    • Attend local community events to promote the medical centre
    • Engage in partnerships with nearby schools to offer basic health check-ups

  • ⛳️ Strategy 2: Promote health packages effectively

    • Identify and develop specific health packages that cater to common community needs
    • Create detailed, visually appealing brochures and flyers for these packages
    • Train staff to clearly explain the benefits of each health package
    • Run advertisements in local newspapers and magazines highlighting package deals
    • Use email marketing to reach out to past patients with special package offers
    • Feature health packages prominently on the medical centre’s website
    • Engage local influencers to promote the benefits of the health packages
    • Offer package discounts for group bookings or family plans
    • Create short video explainers about the packages and share them online
    • Conduct follow-up surveys with patients who purchase packages to gather testimonials

  • ⛳️ Strategy 3: Boost cooperative membership and shares subscription

    • Host informational sessions about the benefits of cooperative membership
    • Develop a clear communication plan to educate the community about shares subscription
    • Highlight successful stories of current members in promotional materials
    • Offer limited-time incentives for subscribing to memberships or shares
    • Partner with financial advisors to explain the fiscal benefits of shares
    • Use local media outlets to promote cooperative opportunities
    • Create a referral system for existing members to encourage others to join
    • Ensure transparent and visible reporting of cooperative financial health to build trust
    • Engage in joint ventures with other cooperatives for broader outreach
    • Deploy a dedicated team to answer potential member inquiries about membership
patient-engagementcooperative-membershipmarketing-specialistcommunity-outreach-coordinatorpatient-relations-teamcooperative-development-team
Implement these strategies

Strategies and tactics for enhancing customer appreciation and value capture

  • ⛳️ Strategy 1: Incorporate customer feedback in product development

    • Conduct regular surveys to gather customer feedback on current products
    • Create an online forum for customers to discuss their experiences and suggestions
    • Organise focus groups with key clients to understand their evolving needs
    • Implement a feedback loop in the product design process involving customer input
    • Regularly review feedback data to identify common themes and improvement areas
    • Collaborate with customers during product testing phases for real-world insights
    • Establish a customer advisory board to guide product innovation
    • Use feedback to prioritise product enhancement projects
    • Communicate changes and improvements to customers based on their feedback
    • Set KPIs to measure the impact of feedback on product quality

  • ⛳️ Strategy 2: Build strategic customer partnerships

    • Identify key customers to establish long-term partnerships
    • Develop customised solutions based on individual customer needs
    • Offer exclusive training sessions for partners on new technologies
    • Create joint marketing initiatives to highlight collaborative success stories
    • Provide dedicated support teams for partners to enhance service quality
    • Organise annual partnership meetings to discuss strategic goals
    • Develop mutual growth plans with key clients
    • Leverage partner feedback in strategic planning processes
    • Offer incentives for partners who reach achievement milestones
    • Regularly review partnership outcomes and adjust strategies for continuous improvement

  • ⛳️ Strategy 3: Enhance value proposition in customer communications

    • Audit current marketing materials to ensure clarity of the value proposition
    • Train sales teams to communicate the unique benefits of your technology effectively
    • Develop case studies demonstrating the impact of your products on patient outcomes
    • Regularly publish white papers on advances in medical technology
    • Host webinars to educate customers about the latest technology trends
    • Engage with industry thought leaders to endorse your products
    • Utilise social media platforms to highlight customer testimonials
    • Provide regular updates on technological advancements and improvements
    • Develop a mobile app for customers to access resources easily
    • Measure the effectiveness of communications through customer engagement metrics
customer-engagementvalue-propositionproduct-managercustomer-success-managerproduct-development-teammarketing-team
Implement these strategies

How to track your Patient Engagement strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability