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10 strategies and tactics for Brand Strategy

What is Brand Strategy strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Brand Strategy strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

How to write your own Brand Strategy strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Brand Strategy strategy examples

We've added many examples of Brand Strategy tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for creating a brand strategy

  • ⛳️ Strategy 1: Define your brand

    • Identify your target audience
    • Establish your brand mission statement
    • Define your unique selling proposition (USP)
    • Create your brand personality and voice
    • Develop your brand messaging pillars
    • Design your brand visual identity
    • Ensure brand consistency across all channels
    • Define your brand values and ethics
    • Create a brand story that resonates
    • Document your brand guidelines

  • ⛳️ Strategy 2: Build brand awareness

    • Create high-quality content consistently
    • Leverage social media platforms
    • Implement a search engine optimisation (SEO) strategy
    • Launch targeted advertising campaigns
    • Collaborate with influencers and industry leaders
    • Attend and sponsor relevant events
    • Utilise email marketing and newsletters
    • Engage in public relations activities
    • Host webinars and live events
    • Create referral and loyalty programs

  • ⛳️ Strategy 3: Engage with your audience

    • Monitor and respond to social media interactions
    • Create interactive content such as surveys and quizzes
    • Engage with customers through live chats and forums
    • Develop a community around your brand
    • Solicit and act on customer feedback
    • Share user-generated content
    • Offer personalised experiences
    • Provide exceptional customer service
    • Run social media contests and giveaways
    • Regularly analyse engagement metrics and adjust strategies accordingly
brand-awarenesscustomer-loyaltybrand-managercontent-creatormarketing-teamsocial-media-team
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Strategies and tactics for developing a brand licensing strategy for consumer products

  • ⛳️ Strategy 1: Identify and target potential licensees

    • Research and compile a list of potential licensees in relevant consumer product categories
    • Evaluate potential licensees based on their market reach, distribution channels, and reputation
    • Develop a pitch highlighting the brand's value proposition and potential benefits for licensees
    • Create personalised outreach messages for each potential licensee
    • Utilise industry events, trade shows, and networking opportunities to connect with potential licensees
    • Conduct meetings with interested licensees to present detailed proposals
    • Negotiate terms of the licensing agreements focusing on alignment with brand goals
    • Set up a database for tracking communication with potential and confirmed licensees
    • Establish a qualification process to ensure potential licensees meet brand standards
    • Regularly review and refine the list of target licensees based on market changes

  • ⛳️ Strategy 2: Develop a licensing framework and guidelines

    • Create a detailed licensing policy document outlining brand usage guidelines
    • Design a licensing agreement template including terms, royalties, and compliance requirements
    • Establish clear criteria for product categories suitable for brand licensing
    • Ensure legal compliance by consulting with intellectual property lawyers
    • Determine brand usage rights and restrictions across different media and platforms
    • Develop brand guidelines to ensure consistency in brand messaging and design
    • Create a monitoring system for enforcing licensing agreements and brand guidelines
    • Set royalty rates and financial terms that align with market standards
    • Provide training sessions for licensees on maintaining brand integrity
    • Develop a dispute resolution process to handle conflicts with licensees

  • ⛳️ Strategy 3: Enhance brand value and market presence

    • Conduct market research to identify trends and consumer preferences
    • Evaluate competitive brands to determine their licensing strategies
    • Innovate brand marketing campaigns to enhance consumer awareness and demand
    • Strengthen online presence through strategic content marketing and social media engagement
    • Collaborate with influencers and media to increase brand visibility
    • Develop promotional events and partnerships to boost brand recognition
    • Gather consumer feedback to improve products and brand messaging
    • Use analytics to track brand performance in different markets and segments
    • Continuously refine brand positioning based on market and consumer insights
    • Invest in product development and innovation to enhance brand portfolio
brand-licensingconsumer-productsbrand-managerlicensing-coordinatormarketing-teamlegal-team
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Strategies and tactics for re-establishing the mini gallery restaurant

  • ⛳️ Strategy 1: Revamp restaurant operations

    • Conduct a comprehensive review of existing operations and identify inefficiencies
    • Develop a new organisational structure with clear roles and responsibilities
    • Implement training programs for staff to improve service efficiency
    • Invest in modern kitchen equipment to improve cooking efficiency
    • Redesign the menu to focus on high-demand dishes and reduce food waste
    • Introduce a reservation system to manage dining capacity effectively
    • Establish standard operating procedures for daily restaurant tasks
    • Optimise supply chain management to reduce costs and ensure freshness
    • Regularly monitor and evaluate staff performance and provide feedback
    • Implement a customer feedback system to continuously improve operations

  • ⛳️ Strategy 2: Reduce operational losses

    • Conduct a financial audit to identify areas of excessive spending
    • Negotiate with suppliers for better pricing or payment terms
    • Implement a strict inventory management system to reduce waste
    • Analyse sales data to identify underperforming dishes and adjust the menu
    • Optimise energy use by investing in energy-efficient appliances
    • Review and renegotiate any high-cost contracts or agreements
    • Implement a cost-effective marketing plan focusing on digital platforms
    • Encourage upselling techniques to increase average customer spend
    • Introduce loyalty programs to encourage repeat business
    • Set regular financial targets and review performance against them

  • ⛳️ Strategy 3: Rebuild the restaurant's brand

    • Redesign the restaurant's logo and interior to refresh the brand image
    • Create a compelling brand story and share it on social media platforms
    • Engage local influencers to promote the revamped restaurant
    • Host launch events to attract media attention and new customers
    • Develop a strong online presence with an updated website and active social media
    • Implement a customer loyalty program to retain and attract clientele
    • Partner with local arts and cultural groups for collaborative events
    • Encourage positive customer reviews on platforms like TripAdvisor and Yelp
    • Offer unique dining experiences that set the restaurant apart
    • Consistently monitor customer perceptions of the brand and adjust tactics as necessary
operationsbrand-strategyrestaurant-managermarketing-specialistfinance-teamculinary-team
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Strategies and tactics for executing brand awareness campaign for OOH strategy

  • ⛳️ Strategy 1: Utilise billboards

    • Identify high-traffic areas in major cities for billboard placements
    • Design eye-catching billboard creative that highlights the unique selling propositions of 'No Names'
    • Include clear call-to-action on the billboards, directing people to download the app
    • Lease billboard spaces for a duration of at least 3 to 6 months
    • Monitor billboard performance and adjust messaging if necessary
    • Implement QR codes on billboards for easy app downloads
    • Use digital billboards for dynamic content and real-time updates
    • Partner with local influencers for billboard photo ops
    • Create a hashtag for social media engagement stemming from billboard sightings
    • Measure the increase in app downloads and website traffic from billboard locations

  • ⛳️ Strategy 2: Leverage public transportation advertising

    • Research and select the most used public transportation systems in key demographic areas
    • Create tailored ad designs for buses, trains, and tram systems that align with 'No Names' brand identity
    • Utilise interior and exterior ad spaces on public transportation
    • Secure advertisements in highly visible and frequently used stations and stops
    • Incorporate user testimonials or success stories in the ads
    • Design interactive ads with QR codes for special promotions
    • Plan for a campaign duration of at least 3 to 6 months
    • Coordinate ad launches with local events or peak travel seasons
    • Monitor audience engagement and adjust ad placements or designs as needed
    • Track changes in app engagement and user growth in advertised locations

  • ⛳️ Strategy 3: Host guerrilla marketing events

    • Plan creative, attention-grabbing events in high foot-traffic areas
    • Utilise branded merchandise to increase visibility and engagement
    • Collaborate with local artists or performers to draw crowds
    • Implement interactive experiences that highlight the app's features
    • Distribute flyers with app information and download incentives
    • Employ street teams to engage with potential users and answer questions
    • Record the events and share content across social media platforms
    • Schedule events at least once a month over a 6-month period
    • Monitor social media impressions and public sentiment post-events
    • Offer limited-time promotions or discounts for event participants to encourage app downloads
brand-awarenessooh-advertisingmarketergraphic-designercreative-teammarketing-team
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Strategies and tactics for developing a branding strategy for the Ministry of Labour and Skills of Ethiopia

  • ⛳️ Strategy 1: Define brand identity

    • Conduct a workshop with key stakeholders to define core values and mission
    • Research target audiences to understand their needs and expectations
    • Create a brand persona that represents the Ministry's image and goals
    • Develop a branding guide detailing colour palettes, typography, and logo use
    • Define a clear brand voice reflecting the Ministry's values and objectives
    • Draft a compelling value proposition for the Ministry's services and programs
    • Conduct a competitor analysis to differentiate the Ministry's brand
    • Establish brand guidelines for consistent messaging across platforms
    • Review existing communication materials and align them with the new identity
    • Update the Ministry's visual and verbal branding elements based on new guidelines

  • ⛳️ Strategy 2: Enhance online presence

    • Redesign the Ministry's website to reflect the new brand identity
    • Develop a content strategy focusing on educational and informative content
    • Improve social media profiles to increase engagement with target audiences
    • Implement a regular posting schedule for content across digital channels
    • Utilise SEO best practices to increase online visibility and reach
    • Create interactive online tools showcasing the Ministry's impact and services
    • Host webinars and live Q&A sessions to engage directly with citizens
    • Encourage feedback through online surveys and interactive platforms
    • Measure online analytics to evaluate engagement and adjust strategies
    • Partner with influencers and stakeholders to expand online reach

  • ⛳️ Strategy 3: Foster community engagement

    • Organise regular community outreach programs and workshops
    • Launch campaigns to raise awareness about the Ministry's initiatives
    • Collaborate with local organisations and schools to promote skills development
    • Develop a volunteer program for citizens to contribute to Ministry projects
    • Create an ambassador program to represent the Ministry in local areas
    • Host annual award ceremonies recognising achievements in labour and skills
    • Implement a feedback mechanism to gather citizens' input and suggestions
    • Establish a mobile unit to reach rural and underserved communities
    • Conduct focus groups to gain insights into community needs and challenges
    • Use traditional media such as radio and newspapers for wider reach
brandingengagementbrand-managercommunity-outreach-coordinatorcommunication-teamdigital-marketing-team
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Strategies and tactics for creating a Strategic Plan to Apply for the Global Head of Creative Services Role

  • ⛳️ Strategy 1: Demonstrate leadership excellence in creative and content management

    • Develop a personal portfolio showcasing successful projects led and managed, focusing on content and creative excellence
    • Highlight experience in leading and mentoring global teams in various creative capacities
    • Gather and present metrics and testimonials that reflect past successes in similar roles
    • Showcase a culture of excellence by presenting awards, recognitions, or positive feedback from previous teams
    • Articulate understanding of best practice structures and processes in interviews and applications
    • Prepare an example strategy outline for a creative project, focusing on collaboration and excellence
    • Identify key industry trends and demonstrate knowledge in emerging creative technologies like artificial intelligence
    • Develop a proposal for a creative initiative that optimizes engagement and ROI
    • Utilize case studies to demonstrate successful execution of creative visions in prior roles
    • Coordinate mock scenarios or workshops to present leadership capabilities and stakeholder management skills

  • ⛳️ Strategy 2: Highlight strategic collaboration and alignment across departments

    • Showcase examples of cross-functional collaboration where brand, digital, and product marketing were aligned
    • Reflect on past experiences dealing with diverse stakeholder groups to achieve common goals
    • Develop a case study demonstrating a successful alignment of brand messaging and creative direction
    • Map out processes you've used to ensure consistency in brand messaging with all stakeholders
    • Compile a list of industry best practices you have implemented to align creative strategies with corporate brands
    • Propose a framework for integrating feedback loops to enhance collaboration
    • Design a strategic vision that aligns creative services with corporate brand ambitions, with a focus on key metrics
    • Detail experiences or outcomes from interdepartmental projects you've led or been involved in
    • Draft a plan detailing the mechanisms for effective communication and team integration across varied departments
    • Create a visual roadmap exemplifying alignment of creative efforts with company goals

  • ⛳️ Strategy 3: Exhibit strategic thinking and staying ahead of industry trends

    • Develop a presentation on recent industry trends and their potential impact on creative services
    • Propose a new technology-oriented creative initiative incorporating AI to enhance creative outputs
    • Compile a list of innovative strategies from industry leaders that could be adapted for Flight Centre Travel Group
    • Conduct a SWOT analysis on creative strategies within the industry to identify opportunities for Flight Centre
    • Present success stories from previous roles where industry trends and technology were leveraged for growth
    • Draft a long-term creative strategy demonstrating forward-thinking to drive awareness, acquisition, and retention
    • Develop a set of KPIs and metrics based on market research to assess creative initiative performances
    • Engage in professional development workshops or online courses to stay updated on creative service trends
    • Create a report on the impact of emerging technologies on creative services and potential future shifts
    • Initiate discussions with industry peers or seek mentorship discussions to gain insights into advanced practices
leadershipcollaborationcreative-directorstrategistbranding-teamdigital-team
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Strategies and tactics for enhancing Dandex Brand Growth

  • ⛳️ Strategy 1: Expand the product line

    • Conduct market research to identify potential new product opportunities within the hair care market
    • Collaborate with R&D to develop formulations for extensions to the existing product line
    • Conduct focus group sessions to gather feedback on new product prototypes
    • Perform competitor analysis to identify pricing strategies for new products
    • Integrate eco-friendly packaging solutions to appeal to environmentally conscious consumers
    • Establish collaboration with influencers for product testing and endorsements
    • Design promotional campaigns featuring new products across digital and traditional channels
    • Launch a limited-time offer for new products to encourage trials
    • Gather and analyse customer feedback post-launch to make necessary adjustments
    • Monitor sales performance of new products to measure success and inform future innovations

  • ⛳️ Strategy 2: Enhance brand awareness

    • Develop a comprehensive digital marketing campaign to increase online visibility
    • Utilise social media platforms to run targeted ads aimed at potential customers
    • Create engaging content such as video tutorials and blogs explaining the benefits of your products
    • Participate in industry events and trade shows to showcase the brand
    • Initiate a referral program to incentivise current customers to introduce new customers
    • Collaborate with well-known influencers for product placement in relevant content
    • Implement search engine optimisation (SEO) strategies to increase website traffic
    • Leverage email marketing to update subscribers on news, promotions, and events
    • Organise community events or sponsorships to boost local brand presence
    • Track brand sentiment across social media and engage with audience feedback

  • ⛳️ Strategy 3: Strengthen customer relationships

    • Implement a customer loyalty program to reward repeat purchases
    • Utilise customer analytics to personalise marketing efforts and improve customer interactions
    • Deploy a customer feedback system to regularly gather satisfaction insights
    • Provide exceptional customer service through multiple channels including social media, phone, and email
    • Offer educational content about hair care and proper product usage
    • Create a customer community online to provide support and increase engagement
    • Train sales staff to ensure consistent and knowledgeable interactions with customers
    • Enhance the e-commerce experience for users, ensuring a seamless purchase process
    • Respond to customer complaints and inquiries promptly and effectively
    • Monitor customer retention rates and implement strategies to reduce churn
brand-awarenesscustomer-loyaltymarketing-managerresearch-and-development-specialistdigital-marketing-teamcustomer-service-team
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Strategies and tactics for building brand awareness for academies and courses

  • ⛳️ Strategy 1: Utilise social media and online marketing

    • Create engaging content tailored to different social media platforms
    • Collaborate with influencers who align with your target audience
    • Utilise paid advertising on platforms like Facebook and Instagram
    • Host live webinars or Q&A sessions on trending topics
    • Share testimonials and success stories of past students
    • Engage actively in relevant online communities and forums
    • Utilise hashtags effectively to reach a broader audience
    • Regularly update and optimise your website for SEO
    • Create a blog with informative articles that add value
    • Implement email marketing campaigns to nurture leads

  • ⛳️ Strategy 2: Develop and promote innovative student activities

    • Organise virtual and physical workshops with industry experts
    • Introduce hackathons or competitions with appealing rewards
    • Implement a student ambassador programme for peer engagement
    • Host online clubs or study groups connected to course topics
    • Create collaborative projects that involve community participation
    • Develop interactive learning modules or games
    • Celebrate students' achievements with recognition ceremonies
    • Incorporate technology like VR and AR in learning activities
    • Encourage feedback and adapt activities based on students' input
    • Offer internships or real-world projects with partner organisations

  • ⛳️ Strategy 3: Stay ahead of education and technology trends for 2025

    • Research and monitor emerging trends in education technology
    • Attend and participate in relevant industry conferences and expos
    • Engage with futurists or experts for insights into forthcoming trends
    • Invest in developing courses centered around in-demand skills
    • Regularly review your course offerings to ensure they are up-to-date
    • Join online discussion groups focused on educational innovation
    • Partner with tech companies to provide the latest tools to students
    • Implement micro-credentialing or digital badge systems
    • Encourage lifelong learning with continuous education programmes
    • Create partnerships for collaborative research and development
social-mediainnovationmarketing-specialiststudent-engagement-coordinatormarketing-teameducational-development-team
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Strategies and tactics for implementing SEO Strategy for a New Cosmetic Brand in India

  • ⛳️ Strategy 1: Conduct keyword research

    • Identify high-traffic keywords related to cosmetics in India
    • Use tools like Google Keyword Planner to explore keyword options
    • Analyse competitors’ websites to identify keywords they rank for
    • Focus on long-tail keywords specific to cosmetic products
    • Assess the relevance of selected keywords to your target audience
    • Categorise keywords based on product lines and categories
    • Regularly update the keyword list based on trends and performance
    • Incorporate localised keywords to target regional audiences
    • Identify seasonal keyword opportunities for promotional periods
    • Evaluate search intent behind chosen keywords for alignment

  • ⛳️ Strategy 2: Optimise website content

    • Craft engaging product descriptions using target keywords
    • Ensure all website pages have unique meta titles and descriptions
    • Incorporate relevant keywords into headings and subheadings
    • Optimize image alt texts with descriptive, keyword-rich language
    • Create a blog section to publish content related to cosmetic tips
    • Utilise internal linking to guide users through related pages
    • Improve site speed for better user experience and SEO ranking
    • Ensure website is mobile-friendly and responsive
    • Use structured data to enhance search engine understanding
    • Develop a content calendar to sustain regular content updates

  • ⛳️ Strategy 3: Build high-quality backlinks

    • Reach out to beauty bloggers for guest blogging opportunities
    • Submit your website to Indian beauty and fashion directories
    • Collaborate with influencers to write about your products
    • Engage in relevant online forums and discussions linking back to your site
    • Create shareable infographic content for external linking
    • Utilise social media to promote content and generate links
    • Participate in industry events and share insights via press releases
    • Establish relationships with online publications in the beauty niche
    • Monitor competitors' backlink strategies for inspiration
    • Regularly assess backlink profile and disavow toxic links
seoorganic-trafficseo-specialistcontent-strategistdigital-marketing-teamweb-development-team
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Strategies and tactics for promoting the Emergency Department of a New Hospital

  • ⛳️ Strategy 1: Leverage community engagement

    • Organise health awareness camps in local communities to educate residents about emergency care
    • Collaborate with local schools and colleges to conduct first-aid training sessions
    • Sponsor community events to increase hospital visibility and build goodwill
    • Develop partnerships with local religious and community leaders to advocate for the hospital
    • Create a panel of local brand ambassadors by involving influential community members
    • Offer free first-response training workshops for local residents
    • Host health talks and workshops at various community centres and clubs
    • Engage with local businesses to provide health seminars and talks during employee wellness programmes
    • Participate in local fairs and expos to educate attendees about emergency services
    • Distribute educational materials about emergency preparedness in collaboration with local NGOs

  • ⛳️ Strategy 2: Utilise digital and social media marketing

    • Develop a strong social media presence with regular updates about the hospital’s services and success stories
    • Run targeted social media ads focused on emergency healthcare and key differentiators
    • Create and share engaging content, such as patient testimonials, educational videos, and emergency tips
    • Engage with online health forums and communities to raise awareness about the hospital
    • Participate in local doctor discussion forums to establish presence among healthcare professionals
    • Collaborate with well-known local bloggers and influencers to review and recommend the hospital
    • Offer virtual tours of the emergency department on popular video platforms
    • Implement an online feedback system to engage with and address patient queries or concerns
    • Develop an informative and mobile-friendly hospital website with emergency contact features
    • Operate an emergency department blog with entries about health tips, innovations, and hospital updates

  • ⛳️ Strategy 3: Enhance direct communication and partnerships

    • Create special referral programs with local clinics and physicians to encourage patient recommendations
    • Provide dedicated hotline services for immediate contact with emergency specialists
    • Establish partnerships with corporate organisations to offer preferred emergency services
    • Launch direct mail campaigns to local households with information on emergency services and benefits
    • Engage local government bodies to support hospital initiatives during emergencies
    • Build alliances with insurance companies to ensure better coverage for potential patients
    • Host special tours and open days for local general practitioners and healthcare providers
    • Conduct staff visits to neighbourhood healthcare centres to provide information and build relationships
    • Inform key emergency responders, like police and fire departments, about the hospital facilities
    • Coordinate regular meetings with community health boards to discuss and align on emergency care needs
community-engagementdigital-marketingbrand-ambassadorsocial-media-managermarketing-teamcommunity-outreach-team
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How to track your Brand Strategy strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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