Get Tability: OKRs that don't suck | Learn more →

3 strategies and tactics for Brand Licensing

What is Brand Licensing strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Brand Licensing strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

How to write your own Brand Licensing strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Brand Licensing strategy examples

You will find in the next section many different Brand Licensing tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a brand licensing strategy for consumer products

  • ⛳️ Strategy 1: Identify and target potential licensees

    • Research and compile a list of potential licensees in relevant consumer product categories
    • Evaluate potential licensees based on their market reach, distribution channels, and reputation
    • Develop a pitch highlighting the brand's value proposition and potential benefits for licensees
    • Create personalised outreach messages for each potential licensee
    • Utilise industry events, trade shows, and networking opportunities to connect with potential licensees
    • Conduct meetings with interested licensees to present detailed proposals
    • Negotiate terms of the licensing agreements focusing on alignment with brand goals
    • Set up a database for tracking communication with potential and confirmed licensees
    • Establish a qualification process to ensure potential licensees meet brand standards
    • Regularly review and refine the list of target licensees based on market changes

  • ⛳️ Strategy 2: Develop a licensing framework and guidelines

    • Create a detailed licensing policy document outlining brand usage guidelines
    • Design a licensing agreement template including terms, royalties, and compliance requirements
    • Establish clear criteria for product categories suitable for brand licensing
    • Ensure legal compliance by consulting with intellectual property lawyers
    • Determine brand usage rights and restrictions across different media and platforms
    • Develop brand guidelines to ensure consistency in brand messaging and design
    • Create a monitoring system for enforcing licensing agreements and brand guidelines
    • Set royalty rates and financial terms that align with market standards
    • Provide training sessions for licensees on maintaining brand integrity
    • Develop a dispute resolution process to handle conflicts with licensees

  • ⛳️ Strategy 3: Enhance brand value and market presence

    • Conduct market research to identify trends and consumer preferences
    • Evaluate competitive brands to determine their licensing strategies
    • Innovate brand marketing campaigns to enhance consumer awareness and demand
    • Strengthen online presence through strategic content marketing and social media engagement
    • Collaborate with influencers and media to increase brand visibility
    • Develop promotional events and partnerships to boost brand recognition
    • Gather consumer feedback to improve products and brand messaging
    • Use analytics to track brand performance in different markets and segments
    • Continuously refine brand positioning based on market and consumer insights
    • Invest in product development and innovation to enhance brand portfolio
brand-licensingconsumer-productsbrand-managerlicensing-coordinatormarketing-teamlegal-team
Implement these strategies

Strategies and tactics for implementing a Recruitment Strategy for Animal Emergency Australia

  • ⛳️ Strategy 1: Utilise multi-channel sourcing

    • Partner with job boards like Seek, Indeed, and Kookaburra to post job openings
    • Establish partnerships with universities for a steady flow of graduate placements
    • Target international markets such as the UK, US, and Canada through social media campaigns
    • Develop an international recruitment campaign focusing on relocation packages
    • Create video content showcasing AEA as a preferred employer
    • Host webinars and virtual career fairs to engage with potential candidates
    • Build a database of passive candidates for future opportunities
    • Collaborate with international recruitment agencies
    • Utilise employee referrals to access local and international talent
    • Review and analyse recruitment metric data to refine strategies

  • ⛳️ Strategy 2: Enhance employer branding and workplace culture

    • Develop a compelling Employee Value Proposition focusing on professional growth
    • Share regular employee success stories on social media platforms
    • Expand mental health initiatives and psychological support programs
    • Organise regular team-building activities and social events
    • Establish a recognition program to reward outstanding contributions
    • Conduct employee surveys to assess satisfaction and gather feedback
    • Regularly review and adjust compensation to remain competitive
    • Offer employee perks such as pet care discounts and health resources
    • Increase presence on employer-review platforms like Glassdoor to improve ratings
    • Implement communication channels to enhance employee morale and engagement

  • ⛳️ Strategy 3: Improve candidate experience and streamline the recruitment process

    • Create a mobile-friendly application process with minimal steps
    • Implement an AI chatbot for initial candidate queries and FAQs
    • Launch a candidate portal for real-time updates during the recruitment process
    • Ensure feedback is provided to candidates within 5 business days after interviews
    • Develop a structured onboarding program with assigned mentors
    • Conduct 90-day post-hire reviews to assess onboarding effectiveness
    • Monitor application drop-off rates and adjust processes to reduce barriers
    • Implement regular candidate experience surveys to gather feedback
    • Standardise communication templates for timely and consistent messaging
    • Introduce automation tools to schedule interviews and manage candidate workflow
recruitmentemployer-brandingrecruitment-managertalent-acquisition-specialisthuman-resourcesmarketing
Implement these strategies

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

How to track your Brand Licensing strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability