Strategies and tactics for improving product positioning
The strategy for improving product positioning revolves around three core activities: conducting market research, revising brand messaging, and leveraging marketing channels. To begin with, market research is crucial. Actions include identifying market segments, analyzing competitors, conducting surveys, and using online tools to gather insights. This process helps in creating customer personas, understanding pain points, and summarizing findings into actionable insights.
Next, revising brand messaging focuses on developing a clear value proposition, crafting unique selling points, and ensuring a consistent brand voice. This involves aligning messaging with customer needs, testing through A/B tests, and updating marketing materials and social media profiles based on the refined messages.
Lastly, leveraging marketing channels is essential to reach target audiences effectively. This includes devising a content marketing strategy, utilizing social media for brand awareness, collaborating with influencers, and running targeted advertising campaigns. Additionally, techniques like SEO, email marketing, and public relations enhance visibility and engagement. Performance metrics are crucial to measure the success of each channel used.
The strategies
⛳️ Strategy 1: Conduct market research
- Identify key market segments and target audiences
- Analyse competitors' product positioning strategies
- Conduct surveys and focus groups to understand customer perceptions
- Utilise online tools to gather market data and customer feedback
- Evaluate current positioning and identify gaps
- Determine customer pain points and needs
- Create customer personas based on research findings
- Assess trends and changes in the industry
- Identify key features and benefits that resonate with customers
- Summarise findings into actionable insights
⛳️ Strategy 2: Revise brand messaging
- Develop a clear value proposition
- Craft messaging that highlights unique selling points
- Create a consistent brand voice and tone
- Align messaging with customer pain points and needs
- Test messaging with target audiences through A/B testing
- Revise marketing materials and website content
- Ensure alignment of sales and marketing teams
- Update social media profiles with revised messaging
- Develop storytelling elements that resonate with customers
- Train the team on the updated messaging
⛳️ Strategy 3: Leverage marketing channels
- Identify the most effective channels for reaching target audiences
- Develop a content marketing strategy
- Utilise social media platforms to build brand awareness
- Collaborate with influencers relevant to your market
- Create targeted advertising campaigns
- Implement email marketing strategies
- Host webinars and workshops relevant to your product
- Engage in public relations efforts to gain media coverage
- Utilise SEO techniques to improve search engine rankings
- Measure and analyse the performance of each marketing channel
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
