Strategies and tactics for increasing the digital presence and branding
The strategy focuses on enhancing Newen Systems' digital presence and branding, particularly within the B2B energy storage and renewable industry. It aims to develop a comprehensive marketing strategy to increase brand awareness. One approach is to enhance LinkedIn presence by setting a goal to gain 90k followers within three months through engaging content, industry interaction, and employee advocacy. By using LinkedIn Analytics and ads targeting specific decision-makers, Newen Systems plans to refine its strategy and widen its reach.
Expanding on multimedia engagement involves creating informative YouTube content and collaborating with influencers to grow the channel's impact. Newen Systems intends to incorporate SEO best practices and utilize ads to target B2B audiences. Engaging directly with viewers by encouraging discussions and leveraging YouTube analytics helps to refine content strategies.
The strategy also includes boosting participation in industry events. Newen Systems plans to engage as exhibitors, host networking sessions, and document experiences to share across digital platforms. By partnering with industry associations and submitting speaker proposals, the company seeks to position its executives as thought leaders, enhancing credibility and visibility.
The strategies
⛳️ Strategy 1: Enhance LinkedIn presence
- Set a goal to increase LinkedIn followers to 90k within three months
- Create an editorial calendar with weekly posts highlighting company achievements, industry news, and product insights
- Engage with industry leaders by commenting on their posts to increase visibility
- Use LinkedIn Analytics to track engagement and refine strategy accordingly
- Post employee spotlights to humanise the brand and showcase company culture
- Create and promote LinkedIn groups around energy storage topics to engage with the community
- Leverage LinkedIn Ads to target industry-specific decision-makers
- Encourage employees to share and engage with company posts to widen reach
- Utilise LinkedIn Stories to share behind-the-scenes content and upcoming events
- Host LinkedIn Live events covering industry trends and company milestones
⛳️ Strategy 2: Expand YouTube and multimedia engagement
- Create informative and engaging video content showcasing products and case studies
- Develop a YouTube content calendar with regular uploads of educational and solution-based videos
- Collaborate with industry influencers to increase channel visibility and subscriber count
- Incorporate SEO best practices in video titles, descriptions, and tags
- Share YouTube content across other social media platforms to reach a broader audience
- Engage with viewers by responding to comments and encouraging discussions
- Utilise YouTube Analytics to monitor performance and adapt content strategy
- Invest in YouTube Ads targeting specific B2B audiences within the renewable industry
- Create a YouTube series focusing on sustainability and energy efficiency in various sectors
- Host webinars and panel discussions on YouTube about the future of energy storage
⛳️ Strategy 3: Boost participation in industry events
- Identify and create a calendar of upcoming industry events relevant to energy storage and renewables
- Submit speaker proposals to position company executives as thought leaders
- Exhibit at strategic events with a well-designed booth highlighting innovative solutions
- Host networking events at conferences to engage with attendees and build relationships
- Partner with industry associations to increase brand visibility and credibility
- Offer exclusive promotions or demonstrations of products to event participants
- Collect and analyse feedback from event participation to refine future strategies
- Leverage social media to maximise exposure through live updates and announcements during events
- Set up one-on-one meetings with potential clients and partners during major events
- Document and share event experiences on company blog and social media to extend reach
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
