The strategy centers on providing smart primary packaging solutions by enhancing product appeal, functionality, and sustainability. To achieve this, the strategy involves expanding innovation in packaging design. This includes actions such as conducting market research to identify emerging trends and collaborating with designers to create visually appealing and user-friendly packaging. For instance, incorporating technologies like QR codes or NFC tags can improve packaging functionality, while eco-friendly materials help develop sustainable solutions.
Furthermore, the strategy emphasizes strengthening supplier partnerships to ensure a consistent supply of high-quality materials. This involves setting clear expectations on sustainability with suppliers, developing joint projects to foster innovation, and maintaining strong communication channels. Regular auditing and diversified sourcing mitigate risks and enhance competitive advantage.
Additionally, enhancing packaging sustainability is a crucial part of the strategy. This entails lifecycle assessments to identify opportunities for reducing packaging weight, sourcing biodegradable materials, and considering end-of-life disposal options. Benchmarking sustainability efforts, educating staff, and collaborating with industry players promote continuous improvement and effective communication of sustainability initiatives.
The strategies
⛳️ Strategy 1: Expand innovation in packaging design
- Conduct market research to identify emerging trends in packaging design
- Collaborate with designers to create visually appealing packaging
- Implement user-friendly packaging designs that enhance customer experience
- Invest in eco-friendly materials for sustainable packaging solutions
- Utilise technology to enhance packaging functionality, such as QR codes or NFC tags
- Develop prototypes for testing and feedback before mass production
- Incorporate smart features like tamper-evidence or resealability
- Assess and integrate automation in the packaging process to improve efficiency
- Monitor industry innovations and technologies for potential application
- Measure customer satisfaction and adapt designs based on feedback
⛳️ Strategy 2: Strengthen supplier partnerships
- Identify and engage key suppliers in the smart packaging industry
- Negotiate partnerships that ensure consistent supply of high-quality materials
- Set clear expectations and standards for suppliers on material sustainability
- Develop joint projects with suppliers to foster innovation
- Monitor supplier performance through regular audits and reviews
- Establish strong communication channels for efficient collaboration
- Leverage supplier expertise to enhance internal design capabilities
- Evaluate and diversify suppliers to reduce risk and increase competitive advantage
- Organise supplier workshops and training sessions for quality improvement
- Maintain a dynamic supplier scorecard to measure and improve partnership value
⛳️ Strategy 3: Enhance packaging sustainability
- Conduct a life-cycle assessment for current packaging solutions
- Identify opportunities for reducing packaging weight and material usage
- Source biodegradable and recycled materials for packaging production
- Implement design changes to facilitate recycling or composting
- Engage in industry collaborations to advance sustainable packaging technologies
- Communicate sustainability initiatives to consumers and stakeholders
- Consider end-of-life disposal options in packaging design
- Educate and train staff on sustainability best practices
- Benchmark sustainability efforts against industry leaders for continuous improvement
- Implement a measurement system for tracking sustainability impacts
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
