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1 strategies and tactics for Packaging Innovation

What is Packaging Innovation strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Packaging Innovation strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Packaging Innovation strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Packaging Innovation strategy examples

You will find in the next section many different Packaging Innovation tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for providing smart primary packaging solutions

  • ⛳️ Strategy 1: Expand innovation in packaging design

    • Conduct market research to identify emerging trends in packaging design
    • Collaborate with designers to create visually appealing packaging
    • Implement user-friendly packaging designs that enhance customer experience
    • Invest in eco-friendly materials for sustainable packaging solutions
    • Utilise technology to enhance packaging functionality, such as QR codes or NFC tags
    • Develop prototypes for testing and feedback before mass production
    • Incorporate smart features like tamper-evidence or resealability
    • Assess and integrate automation in the packaging process to improve efficiency
    • Monitor industry innovations and technologies for potential application
    • Measure customer satisfaction and adapt designs based on feedback

  • ⛳️ Strategy 2: Strengthen supplier partnerships

    • Identify and engage key suppliers in the smart packaging industry
    • Negotiate partnerships that ensure consistent supply of high-quality materials
    • Set clear expectations and standards for suppliers on material sustainability
    • Develop joint projects with suppliers to foster innovation
    • Monitor supplier performance through regular audits and reviews
    • Establish strong communication channels for efficient collaboration
    • Leverage supplier expertise to enhance internal design capabilities
    • Evaluate and diversify suppliers to reduce risk and increase competitive advantage
    • Organise supplier workshops and training sessions for quality improvement
    • Maintain a dynamic supplier scorecard to measure and improve partnership value

  • ⛳️ Strategy 3: Enhance packaging sustainability

    • Conduct a life-cycle assessment for current packaging solutions
    • Identify opportunities for reducing packaging weight and material usage
    • Source biodegradable and recycled materials for packaging production
    • Implement design changes to facilitate recycling or composting
    • Engage in industry collaborations to advance sustainable packaging technologies
    • Communicate sustainability initiatives to consumers and stakeholders
    • Consider end-of-life disposal options in packaging design
    • Educate and train staff on sustainability best practices
    • Benchmark sustainability efforts against industry leaders for continuous improvement
    • Implement a measurement system for tracking sustainability impacts
packaging-innovationsustainabilitypackaging-designersupplier-managerdesign-teamsustainability-team
Implement these strategies

How to track your Packaging Innovation strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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