Strategies and tactics for increasing LinkedIn followers
The strategy to increase LinkedIn followers from 850 to 1,000 in 20 days involves three key components. First, enhancing your profile is essential. This includes updating your profile with a professional banner, writing a compelling summary, and using relevant keywords. Visual appeal is also critical—use a professional profile picture and add multimedia content to showcase your skills and achievements.
Engaging with your network is the second strategy. Posting relevant content daily, participating in LinkedIn groups, and sending personalized connection requests can help. Regular interaction with your network, such as liking and commenting on their posts, is also encouraged.
Finally, leveraging analytics and marketing tools can help identify trends and optimize your efforts. Using LinkedIn’s paid promotion tools, running contests, and collaborating with influencers are some ways to expand your reach. Additionally, creating high-quality articles and using hashtags can attract a broader audience.
The strategies
⛳️ Strategy 1: Enhance your profile
- Update your profile with a professional and eye-catching banner
- Write a compelling and concise summary
- Optimise your profile with relevant keywords
- Use a professional profile picture
- Include detailed and recent work experiences
- Ask for endorsements and recommendations from connections
- Add multimedia content to your profile
- Showcase relevant skills and expertise
- Regularly update your profile with new achievements
- Make sure your contact information is up-to-date
⛳️ Strategy 2: Engage with your network
- Post engaging and relevant content daily
- Like, comment, and share posts from your connections
- Join and actively participate in LinkedIn groups related to your industry
- Send personalised connection requests to people in your industry
- Reply promptly to comments on your posts
- Share your own insights and opinions on industry news
- Create and participate in LinkedIn Polls
- Send messages to your connections to keep in touch
- Back your comments and posts with visuals and infographics
- Host LinkedIn events or webinars to attract followers
⛳️ Strategy 3: Leverage analytics and marketing tools
- Use LinkedIn analytics to track your engagement and identify trends
- Analyse the performance of your posts and adjust accordingly
- Utilise LinkedIn’s paid promotion tools to boost your posts
- Run a LinkedIn contest or giveaway to attract new followers
- Collaborate with LinkedIn influencers to expand your reach
- Create and share high-quality and relevant LinkedIn articles
- Engage with followers by asking questions on your posts
- Use LinkedIn stories to share behind-the-scenes content
- Share user-generated content to build credibility
- Use hashtags strategically to reach a broader audience
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
