Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Business Growth

What is Business Growth strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Business Growth strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Business Growth strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Business Growth strategy examples

You will find in the next section many different Business Growth tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for achieving business growth using AI

  • ⛳️ Strategy 1: Implement AI-driven customer insights

    • Integrate AI tools to analyse customer data for behavioural patterns
    • Use AI to segment customers based on their purchasing history
    • Leverage AI algorithms to predict future customer needs
    • Set up automated AI-driven customer feedback mechanisms
    • Utilise AI to tailor marketing messages to specific customer segments
    • Deploy AI chatbots to enhance customer support services
    • Analyse AI insights to develop customised loyalty programs
    • Use AI to track and measure customer satisfaction metrics
    • Conduct A/B testing with AI to optimise customer journeys
    • Regularly update AI models with new data for continuous improvement

  • ⛳️ Strategy 2: Optimise operations with AI automation

    • Identify repetitive tasks that can be automated using AI
    • Implement AI-driven supply chain management solutions
    • Utilise AI for predictive maintenance of equipment
    • Apply AI to optimise inventory management
    • Deploy AI tools for dynamic pricing strategies
    • Use AI to forecast demand and adjust production schedules
    • Implement AI-powered fraud detection in financial transactions
    • Automate routine HR tasks with AI, such as recruitment screening
    • Introduce AI-driven tools for project management and task allocation
    • Continuously monitor AI systems for improvement suggestions

  • ⛳️ Strategy 3: Enhance product offerings with AI innovations

    • Integrate AI to personalise product recommendations
    • Use AI for real-time customer feedback on product features
    • Implement AI-powered analytics to identify new market trends
    • Develop AI-driven platforms for user engagement and interaction
    • Incorporate AI into product development for innovation
    • Utilise AI for competitive analysis and benchmarking
    • Leverage AI to enhance product testing and quality assurance
    • Employ AI for designing immersive user experiences
    • Automate data analysis with AI to inform product strategy
    • Foster partnerships with AI tech companies for cutting-edge solutions
artificial-intelligencebusiness-growthdata-analystai-specialistcustomer-support-teamoperations-team
Implement these strategies

Strategies and tactics for growing a family-owned real estate business

  • ⛳️ Strategy 1: Expand your property portfolio

    • Research emerging markets to invest in
    • Identify types of properties with high ROI potential
    • Establish partnerships with local real estate agents
    • Utilise property listing platforms to scout for deals
    • Set up a budget for new property acquisitions
    • Attend real estate auctions and networking events
    • Consult with financial advisors on best investment strategies
    • Analyse historical data on property value trends
    • Develop a risk assessment process for property acquisitions
    • Negotiate favourable terms with sellers

  • ⛳️ Strategy 2: Enhance marketing and branding

    • Rebrand the business with a modern logo and tagline
    • Create a user-friendly and informative website
    • Utilise social media platforms for targeted advertising
    • Develop a content marketing strategy with blog posts and videos
    • Engage with local communities through sponsored events
    • Establish a referral program to encourage word-of-mouth
    • Collaborate with local businesses for cross-promotions
    • Use analytics tools to track marketing campaign effectiveness
    • Offer virtual property tours and open house events
    • Create an email newsletter for property updates and insights

  • ⛳️ Strategy 3: Improve client relations and customer service

    • Implement a CRM system for managing client interactions
    • Train staff on customer service best practices
    • Develop a feedback loop to continuously improve client satisfaction
    • Initiate a loyalty program for repeat clients
    • Respond promptly to client inquiries and requests
    • Offer personalised property recommendations based on client needs
    • Create a client resource centre with buying and selling guides
    • Regularly update clients on market trends and property news
    • Host exclusive events for top clients to strengthen relationships
    • Incorporate client testimonials and success stories in promotional materials
property-portfolioclient-relationsfinancial-advisormarketing-strategistproperty-acquisition-teamcustomer-service-team
Implement these strategies

Strategies and tactics for supporting business growth in banking

  • ⛳️ Strategy 1: Implement scalable IT infrastructure

    • Assess current IT infrastructure capacity and identify scalability needs
    • Develop a roadmap for IT infrastructure expansion
    • Invest in cloud-based solutions to accommodate growth
    • Ensure data storage solutions are scalable and secure
    • Establish a proactive monitoring system for infrastructure capacity
    • Regularly review and update hardware and software components
    • Implement redundancy and failover systems to ensure reliability
    • Ensure seamless integration with existing IT systems
    • Train IT staff on managing and scaling tech infrastructure
    • Develop partnerships with technology providers for scalable solutions

  • ⛳️ Strategy 2: Adopt agile methodologies

    • Introduce agile training programs for staff
    • Set up cross-functional agile teams to work on projects
    • Implement iterative development processes for quick adaptation
    • Use agile tools and software for project management
    • Establish clear communication channels within agile teams
    • Evaluate and adjust agile processes regularly for improvement
    • Implement feedback loops to incorporate user input effectively
    • Encourage experimentation and learning from failures
    • Set measurable goals and track progress in agile projects
    • Share agile success stories to promote the approach internally

  • ⛳️ Strategy 3: Leverage data analytics for business expansion

    • Implement advanced data analytics tools for insight generation
    • Establish data governance policies to ensure data quality
    • Conduct market analysis to identify growth opportunities
    • Use customer data to personalize products and services
    • Analyze operational data to improve business processes
    • Hire data analysts and data scientists to interpret data efficiently
    • Regularly review data analytics outputs to refine business strategies
    • Develop a data-centric culture within the organization
    • Strategically align data capabilities with business objectives
    • Invest in technology that supports real-time data processing
scalabilityagile-developmentdata-scientistit-infrastructure-manageragile-development-teamdata-analytics-team
Implement these strategies

Strategies and tactics for developing a three-year strategic operating plan

  • ⛳️ Strategy 1: Conduct a comprehensive situation analysis

    • Perform a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats
    • Analyse current market trends and industry benchmarks
    • Review organisational performance over the past three years
    • Identify key stakeholders and assess their expectations and influences
    • Evaluate current resources and capabilities
    • Conduct competitor assessment to understand their strategies and market positions
    • Analyse demographic and consumer behaviour shifts
    • Review regulatory and legal changes that impact the organisation
    • Assess technological advancements relevant to the industry
    • Identify areas of unmet customer need

  • ⛳️ Strategy 2: Set clear goals and objectives

    • Define the mission and vision for the next three years
    • Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals
    • Align strategic goals with financial targets and resources
    • Prioritise objectives based on impact and feasibility
    • Identify key performance indicators (KPIs) for each objective
    • Develop a timeline for achieving goals and milestones
    • Ensure goals resonate with stakeholder expectations
    • Regularly review and adjust goals as necessary
    • Communicate goals clearly across the organisation
    • Document objectives in an accessible strategic plan document

  • ⛳️ Strategy 3: Implement the strategy effectively

    • Create detailed action plans for each strategic goal
    • Assign responsibilities to appropriate team members
    • Allocate budget and resources for each action plan
    • Develop a communication plan to keep all stakeholders informed
    • Implement a monitoring and evaluation system to track progress
    • Establish regular check-ins and progress review meetings
    • Leverage technology tools to facilitate collaboration and tracking
    • Train staff as needed to ensure effective implementation
    • Develop contingency plans to manage potential risks
    • Gather feedback to refine processes and improve execution
strategic-planningorganisational-growthstrategic-plannerbusiness-analystexecutive-teamoperations-team
Implement these strategies

Strategies and tactics for expanding into high-end client market

  • ⛳️ Strategy 1: Enhance branding and market positioning

    • Redesign the company logo and branding materials to reflect luxury and sophistication
    • Develop a comprehensive brand story that highlights fifty years of excellence and expertise
    • Engage a PR firm to generate media coverage in high-end industry publications
    • Revamp the company website to cater specifically to high-end clients, featuring detailed project case studies
    • Implement SEO strategies focusing on keywords like luxury construction, high-end builds, and bespoke design
    • Create a visual portfolio showcasing previous high-end projects to use in client meetings and social media
    • Develop a series of client testimonials and success stories from high-end projects
    • Attend and sponsor exclusive industry events and tradeshows to increase brand visibility
    • Establish partnerships with luxury real estate agencies and architects
    • Execute a targeted advertising campaign in luxury lifestyle magazines and platforms

  • ⛳️ Strategy 2: Improve client relationship management

    • Develop a CRM strategy tailored to high-end clients, focusing on personalisation and exclusivity
    • Train staff in high-touch customer service principles to cater to luxury client expectations
    • Implement a referral programme incentivising high-end clients to recommend services
    • Host exclusive events or private viewings of completed projects for VIP clients
    • Create a feedback loop with high-end clients to continually improve services
    • Assign dedicated project managers to high-end clients to ensure bespoke service
    • Gather insights from client surveys to adapt services to fit high-end market needs
    • Establish a loyalty programme offering curated perks and benefits for repeat high-end clients
    • Utilise high-tech tools and apps to offer high-end clients real-time project updates
    • Set up a luxurious client welcome package for new high-end clients

  • ⛳️ Strategy 3: Expand service offerings and expertise

    • Research current trends in luxury construction to diversify service offerings
    • Invest in professional development trainings for staff in high-end construction techniques
    • Develop speciality teams focusing on areas like smart home technologies and eco-friendly design options
    • Create exclusive partnerships with premium suppliers and brands
    • Offer design and architectural consultancy services alongside construction services
    • Launch a heritage-inspired bespoke custom build service for historic renovations
    • Promote sustainability by offering green building certifications and eco-friendly materials
    • Incorporate the latest technology and innovation within construction processes
    • Form a distinguished advisory board with industry experts to steer high-end project execution
    • Document and benchmark new services to evaluate market response and adjust accordingly
luxury-brandingclient-relationshipproject-managercustomer-service-representativemarketing-teamsales-team
Implement these strategies

Strategies and tactics for utilising partnership and collaboration

  • ⛳️ Strategy 1: Identify and engage potential partners

    • Research companies with complementary products or services
    • Attend industry events and conferences to network
    • Reach out to potential partners via email or LinkedIn
    • Present a clear value proposition for the partnership
    • Schedule meetings or calls to discuss potential collaborations
    • Identify mutual goals and objectives for the partnership
    • Draft a partnership proposal outlining benefits and responsibilities
    • Have legal teams review partnership agreements
    • Start with a pilot project to test the partnership
    • Evaluate the success of the pilot and make adjustments

  • ⛳️ Strategy 2: Leverage partner resources and audience

    • Identify the resources and tools offered by the partner
    • Coordinate with the partner's marketing team to align campaigns
    • Create co-branded content such as blogs, videos, and social media posts
    • Hold joint webinars or live events to engage both audiences
    • Develop cross-promotional strategies to reach new customers
    • Utilise partner’s distribution channels to promote your brand
    • Share each other's customer testimonials and success stories
    • Implement joint referral programs to incentivise cross-selling
    • Monitor engagement metrics to gauge audience response
    • Regularly communicate with partners to adapt strategies

  • ⛳️ Strategy 3: Enhance credibility through knowledge exchange

    • Identify areas where partner expertise can be beneficial
    • Organise knowledge-sharing sessions and workshops
    • Collaborate on research and whitepapers to showcase combined expertise
    • Develop case studies highlighting successful collaborations
    • Feature partner executives in thought leadership content
    • Host guest blogs or podcast episodes featuring partner experts
    • Integrate partner insights into product development
    • Participate in joint panels or speaking engagements at industry events
    • Offer joint training sessions to internal teams
    • Gather and act on feedback from both teams to continually improve
partnershipcollaborationmarketing-managerbusiness-developmentmarketingsales
Implement these strategies

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

Strategies and tactics for enhancing Road Infrastructure in Barangay Mangiliol

  • ⛳️ Strategy 1: Develop a comprehensive road rehabilitation plan

    • Conduct a thorough assessment of road conditions from purok 1-3
    • Engage civil engineers to design the rehabilitation plan
    • Prioritise roads based on severity of deterioration
    • Identify potential funding sources for the project
    • Estimate the total cost of rehabilitation
    • Outline a project timeline with specific milestones
    • Engage the community through public consultations
    • Seek approvals from local government authorities
    • Establish a project management team
    • Set up an oversight committee for project monitoring

  • ⛳️ Strategy 2: Implement effective road repair and maintenance

    • Hire qualified contractors for road repairs
    • Use durable materials that withstand heavy rainfall
    • Ensure proper drainage systems are incorporated
    • Set up temporary traffic management solutions
    • Monitor adherence to safety standards during construction
    • Schedule regular inspections during the repair process
    • Implement quality control measures on completed sections
    • Establish a maintenance schedule post-rehabilitation
    • Provide training for local workers on maintenance techniques
    • Develop a long-term sustainability plan for roads

  • ⛳️ Strategy 3: Enhance community and stakeholder engagement

    • Organise community meetings to explain benefits of the project
    • Collect feedback from residents and local businesses
    • Involve local businesses in supplying materials
    • Create volunteer programs for road maintenance
    • Establish a communication channel for project updates
    • Partner with NGOs to support community engagement
    • Develop educational materials on road safety
    • Recognise the contributions of stakeholders in the project
    • Create a platform for ongoing feedback and suggestions
    • Plan a community event to celebrate project completion
road-rehabilitationcommunity-engagementcivil-engineerproject-managerproject-management-teamoversight-committee
Implement these strategies

Strategies and tactics for ensuring fair compensation for music creators and growth in our service offerings

  • ⛳️ Strategy 1: Enhance service delivery and efficiency

    • Invest in advanced technology for real-time rights monitoring and music performance data analytics
    • Train staff regularly on the latest music licensing laws and technologies
    • Develop a user-friendly client portal for tracking and managing their music licenses and royalties
    • Implement a customer feedback loop to constantly improve service delivery
    • Streamline processes for quicker royalty distribution to creators
    • Establish partnerships with tech providers to improve music monitoring accuracy
    • Increase the speed and accuracy of our data analysis services
    • Enhance cross-platform integration for seamless client experience
    • Introduce a mobile app for easier access to services by clients
    • Automate routine tasks to free up team resources for higher-value services

  • ⛳️ Strategy 2: Expand market reach and develop customer base

    • Identify and target emerging markets with a need for music rights management
    • Develop tailored marketing strategies for different segments of music creators
    • Engage in partnerships with music schools and institutions for early-stage creator engagement
    • Leverage social media to showcase success stories and engagements within the music industry
    • Host webinars and workshops focusing on rights management and music licensing
    • Attend industry conferences to network with potential clients and partners
    • Offer introductory discounts or trials for new clients to showcase value
    • Collaborate with influencers in the music industry to reach a broader audience
    • Utilise data analytics to identify high-potential markets and tailor approach
    • Create multilingual support to cater to diverse demographic markets

  • ⛳️ Strategy 3: Strengthen business reputation and client trust

    • Consistently publish transparent reports on royalty distribution and management
    • Develop a robust FAQ and support system to assist that client queries are promptly addressed
    • Showcase testimonials and case studies from satisfied clients on the website
    • Regularly update clients on industry changes and how they impact their rights and licenses
    • Implement a loyalty program to reward long-term clients
    • Offer educational resources that empower creators to understand rights and compensation
    • Build a dedicated 24/7 support team to assist global clients
    • Actively engage in social responsibility initiatives within the music industry
    • Foster a collaborative community space for creators to share experiences and tips
    • Build and maintain a credibility seal for clients who comply with ethical music practices
music-licensingmarket-expansiontechnology-specialistmarketing-strategistclient-services-teambusiness-development-team
Implement these strategies

Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
Implement these strategies

How to track your Business Growth strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability