The plan to improve ride frequency focuses on enhancing user engagement with strategic incentives and personalized experiences. Metrics like "Average Rides Per Week" aim to increase how often users choose to ride by promoting regular scheduling and offering loyalty programs that incentivize frequent usage. This metric matters because it directly correlates with the company's core objective of incrementing service usage, ensuring sustained revenue growth.
Another critical metric is the "Rider Retention Rate," which ensures long-term rider commitment through improved customer support and personalized experiences. By concentrating on retention, the service reduces churn, as a more committed user base often translates to robust word-of-mouth marketing and organic growth, reinforcing brand loyalty.
Finally, the "Customer Satisfaction Score" emphasizes elevating the service quality, which includes ride reliability, driver professionalism, and ride comfort. High satisfaction scores can significantly boost retention and attract new users, laying a foundation for trust and credibility critical for sustainable growth.
Top 5 metrics for Increase average rides per week
1. Average Rides Per Week
The average number of rides a user takes per week, measured monthly
What good looks like for this metric: 2-4 rides per week
How to improve this metric:- Promote regular scheduling of rides
- Provide incentives for more frequent rides
- Enhance ride experience to encourage repeat rides
- Introduce loyalty programs for frequent riders
- Offer discounts during off-peak hours
2. Rider Retention Rate
Percentage of riders who continue to use the service over 6 months
What good looks like for this metric: 45-60%
How to improve this metric:- Improve customer support services
- Develop a strong onboarding process
- Offer personalised ride suggestions
- Implement feedback loops for continuous improvement
- Conduct regular rider engagement activities
3. Usage Growth Rate
The percentage increase in total rides over 6 months
What good looks like for this metric: 30-50%
How to improve this metric:- Launch seasonal promotion campaigns
- Increase partnership with local events
- Enhance visibility through strategic marketing
- Develop a referral program for riders
- Invest in community outreach and collaborations
4. Customer Satisfaction Score
Average satisfaction rating provided by users after rides
What good looks like for this metric: 4.0-4.5 out of 5
How to improve this metric:- Ensure timely and reliable rides
- Focus on driver etiquette and professionalism
- Utilise user feedback for service adjustments
- Upgrade vehicle comfort and cleanliness
- Establish transparent pricing and billing
5. Ride Frequency Distribution
Distribution of ride frequencies among users over 6 months
What good looks like for this metric: 20% regular vs 80% occasional
How to improve this metric:- Create targeted marketing for occasional riders
- Analyse patterns for frequent and infrequent users
- Offer educational content to highlight service benefits
- Identify barriers and streamline ride-booking process
- Implement targeted loyalty rewards for consistency
How to track Increase average rides per week metrics
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your metrics.
