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Ride Frequency metrics and KPIs

What are Ride Frequency metrics?

Finding the right Ride Frequency metrics can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Ride Frequency metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Ride Frequency metrics and KPIs

Metrics for Increase average rides per week

  • 1. Average Rides Per Week

    The average number of rides a user takes per week, measured monthly

    What good looks like for this metric: 2-4 rides per week

    Ideas to improve this metric
    • Promote regular scheduling of rides
    • Provide incentives for more frequent rides
    • Enhance ride experience to encourage repeat rides
    • Introduce loyalty programs for frequent riders
    • Offer discounts during off-peak hours

  • 2. Rider Retention Rate

    Percentage of riders who continue to use the service over 6 months

    What good looks like for this metric: 45-60%

    Ideas to improve this metric
    • Improve customer support services
    • Develop a strong onboarding process
    • Offer personalised ride suggestions
    • Implement feedback loops for continuous improvement
    • Conduct regular rider engagement activities

  • 3. Usage Growth Rate

    The percentage increase in total rides over 6 months

    What good looks like for this metric: 30-50%

    Ideas to improve this metric
    • Launch seasonal promotion campaigns
    • Increase partnership with local events
    • Enhance visibility through strategic marketing
    • Develop a referral program for riders
    • Invest in community outreach and collaborations

  • 4. Customer Satisfaction Score

    Average satisfaction rating provided by users after rides

    What good looks like for this metric: 4.0-4.5 out of 5

    Ideas to improve this metric
    • Ensure timely and reliable rides
    • Focus on driver etiquette and professionalism
    • Utilise user feedback for service adjustments
    • Upgrade vehicle comfort and cleanliness
    • Establish transparent pricing and billing

  • 5. Ride Frequency Distribution

    Distribution of ride frequencies among users over 6 months

    What good looks like for this metric: 20% regular vs 80% occasional

    Ideas to improve this metric
    • Create targeted marketing for occasional riders
    • Analyse patterns for frequent and infrequent users
    • Offer educational content to highlight service benefits
    • Identify barriers and streamline ride-booking process
    • Implement targeted loyalty rewards for consistency
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Implement these metrics

Tracking your Ride Frequency metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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