The strategy focuses on developing a comprehensive business development and prospecting plan for a Morocco-based agency specialized in overseas studies. It starts by enhancing brand awareness through the establishment of an online presence using a website and optimized social media profiles. By regularly posting educational content about studying abroad, the agency can connect with target demographics effectively. For instance, attending education fairs and collaborating with influencers can amplify reach and credibility.
Expanding client outreach is another key component, involving building a list of potential clients via LinkedIn and engaging them through email campaigns and local school sessions. Tools like CRM systems can streamline the process by tracking interactions and nurturing relationships with prospects. Offering tailored advice and following up with leads enhances conversion chances.
Improving service offerings includes the creation of new study abroad programs informed by student surveys and feedback. By adding support services like visa assistance and maintaining robust alumni networks, the agency can differentiate itself. Staff training on international trends ensures high-quality service, while a strong customer support system assists students throughout their study abroad journey, reinforcing service quality.
The strategies
⛳️ Strategy 1: Enhance brand awareness
- Establish an online presence through a dedicated, informative website
- Create and optimise social media profiles on platforms popular with target demographics
- Regularly post engaging and educational content about studying abroad
- Utilise search engine optimisation to increase website visibility
- Develop partnerships with influencers in the education sector
- Attend and exhibit at relevant education fairs and expos in Morocco
- Distribute promotional materials at universities and high schools
- Run webinars and online workshops about studying abroad options
- Create a referral program to incentivise current students to refer others
- Generate press releases to showcase new partnerships and successes
⛳️ Strategy 2: Expand client outreach
- Build a targeted list of potential clients and partners via LinkedIn
- Develop a lead nurturing email campaign providing valuable study abroad information
- Schedule informational sessions at local schools to introduce your services
- Follow up with attendees after events with tailored advice and offers
- Utilise telemarketing to reach out personally to prospective clients
- Implement a CRM system to track interactions with potential students and partners
- Identify key international education programmes to partner with
- Run targeted online ads to reach students interested in studying abroad
- Hold open days at your agency to provide detailed program information
- Seek testimonials from successful students to use as case studies
⛳️ Strategy 3: Improve service offerings
- Conduct a survey to understand the needs and preferences of Moroccan students
- Develop new study abroad programs based on survey feedback
- Enhance existing programs with additional support services, such as visa assistance
- Provide regular training for staff on the latest international education trends
- Offer personalised consultations to create tailored study abroad plans
- Establish a network of alumni willing to mentor new students
- Secure preferential agreements with universities for your clients
- Expand into new geographic areas where study abroad interest is growing
- Continuously collect feedback from students and update programs accordingly
- Develop a robust customer support system to assist students throughout their education journey
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
