Strategies and tactics for growing on social media for holistic health and natural nutrition
The strategy for growing on social media within the niche of holistic health and natural nutrition involves three core components: creating high-quality content, engaging with your audience, and collaborating and networking.
Firstly, content creation requires researching trending topics and planning posts in advance using an editorial calendar. It's crucial to use high-quality visuals and write engaging captions. Incorporating various formats like photos, videos, and infographics while sharing personal stories or client testimonials helps build authenticity. Regular posting of educational content such as tips, recipes, and health advice is also essential, along with analyzing performance to fine-tune the strategy.
Engaging with the audience means responding to comments and messages promptly, encouraging discussions, and hosting interactive sessions like live Q&As or webinars. Participation in online communities, running polls, and featuring user-generated content can drive engagement. Creating challenges or contests and monitoring industry hashtags are additional ways to enhance interaction.
Finally, collaboration and networking involve identifying and partnering with influencers, participating in online events, and writing guest posts. Building relationships with other professionals, cross-promoting with other accounts, and joining professional associations are essential strategies. Leveraging LinkedIn and engaging with content from thought leaders can further enhance one's presence in the holistic health and natural nutrition niche.
The strategies
⛳️ Strategy 1: Create high-quality content
- Research trending topics in holistic health and natural nutrition
- Create an editorial calendar to plan content in advance
- Use high-quality images and videos to accompany your posts
- Write informative and engaging captions
- Incorporate different content formats like photos, videos, infographics, and text posts
- Collaborate with graphic designers to create visually appealing posts
- Share personal stories or client testimonials to build authenticity
- Regularly post educational content like tips, recipes, and health advice
- Analyse the performance of your content to see what works best
- Stay consistent with your content strategy and posting schedule
⛳️ Strategy 2: Engage with your audience
- Respond to comments and messages promptly
- Ask questions and encourage discussions in your posts
- Host live Q&A sessions or webinars on holistic health topics
- Participate in relevant online communities and forums
- Run polls and surveys to understand your audience's needs
- Feature user-generated content to build community
- Create challenges or contests to increase engagement
- Thank and acknowledge your followers regularly
- Monitor and engage with industry hashtags
- Utilise social media listening tools to track and respond to mentions
⛳️ Strategy 3: Collaborate and network
- Identify and reach out to influencers in the holistic health and natural nutrition space
- Collaborate with other content creators or brands for joint content
- Participate in online events and webinars as a guest speaker or panellist
- Offer to write guest posts for popular blogs or websites in your niche
- Build relationships with other professionals in the holistic health industry
- Cross-promote with other social media accounts or blogs
- Join professional associations related to holistic health and natural nutrition
- Sponsor or participate in relevant local events and workshops
- Leverage LinkedIn to connect with like-minded professionals
- Share and comment on content from influencers and thought leaders in your field
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
