Strategies and tactics for driving more revenue via email for ecommerce
The strategy for driving more revenue via email for ecommerce revolves around optimizing email content, enhancing email marketing automation, and building a robust email list. By A/B testing subject lines and using personalized product recommendations, businesses can create engaging and visually appealing emails that convert. Incorporating testimonials and reviews adds credibility, while segmenting email lists allows for tailored content that resonates with different customer demographics.
Further, setting up automated emails for cart abandonment, follow-ups, and personalized offers can recover lost sales and improve customer retention. Automating these processes saves time and ensures timely communication. For example, sending targeted emails based on customer actions and integrating CRM data can enhance personalization efforts significantly.
Building and growing your email list is crucial. Implementing pop-up forms, offering discounts for sign-ups, and promoting through social media can rapidly expand your subscriber base. Collaborations with influencers and running contests or giveaways can also attract new subscribers. Providing valuable content and using QR codes in physical locations ensures a seamless subscription experience. Regularly cleaning the email list keeps it efficient, and encouraging current subscribers to refer others can further grow the list.
The strategies
⛳️ Strategy 1: Optimise email content
- A/B test subject lines to determine the most effective ones
- Use personalised product recommendations based on customer behaviour
- Incorporate customer testimonials and reviews in emails
- Create engaging and visually appealing email templates
- Add clear and compelling call-to-action buttons
- Segment email lists based on customer demographics and interests
- Send out product launch announcements to generate excitement
- Provide exclusive discounts and offers to email subscribers
- Regularly update email content to keep it fresh and relevant
- Analyse email performance metrics to identify areas for improvement
⛳️ Strategy 2: Enhance email marketing automation
- Set up automated cart abandonment emails to recover lost sales
- Implement follow-up emails after purchase for feedback and upselling
- Create a welcome email series for new subscribers
- Send personalised birthday or anniversary emails with special offers
- Automate re-engagement campaigns for inactive subscribers
- Schedule seasonal and holiday promotional emails
- Use behavioural triggers to send targeted emails based on customer actions
- Integrate customer data from CRM systems to personalise emails
- Automate post-purchase thank you emails with product recommendations
- Monitor and adjust automation workflows based on performance data
⛳️ Strategy 3: Build and grow your email list
- Implement pop-up forms on the website to capture email addresses
- Offer incentives like discounts or free shipping for signing up
- Promote email sign-ups through social media channels
- Host giveaways or contests that require email sign-up for entry
- Collaborate with influencers to expand reach and gain new subscribers
- Add an email sign-up option at checkout
- Create valuable content that encourages people to subscribe
- Utilise QR codes in physical stores to direct customers to sign-up forms
- Regularly clean the email list to remove inactive subscribers
- Show existing subscribers how to refer friends and family
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
