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3 strategies and tactics for Ecommerce

What is a Ecommerce strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Ecommerce strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

Building your own Ecommerce strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Ecommerce strategy examples

You will find in the next section many different Ecommerce tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for driving more revenue via email for ecommerce

  • ⛳️ Strategy 1: Optimise email content

    • A/B test subject lines to determine the most effective ones
    • Use personalised product recommendations based on customer behaviour
    • Incorporate customer testimonials and reviews in emails
    • Create engaging and visually appealing email templates
    • Add clear and compelling call-to-action buttons
    • Segment email lists based on customer demographics and interests
    • Send out product launch announcements to generate excitement
    • Provide exclusive discounts and offers to email subscribers
    • Regularly update email content to keep it fresh and relevant
    • Analyse email performance metrics to identify areas for improvement

  • ⛳️ Strategy 2: Enhance email marketing automation

    • Set up automated cart abandonment emails to recover lost sales
    • Implement follow-up emails after purchase for feedback and upselling
    • Create a welcome email series for new subscribers
    • Send personalised birthday or anniversary emails with special offers
    • Automate re-engagement campaigns for inactive subscribers
    • Schedule seasonal and holiday promotional emails
    • Use behavioural triggers to send targeted emails based on customer actions
    • Integrate customer data from CRM systems to personalise emails
    • Automate post-purchase thank you emails with product recommendations
    • Monitor and adjust automation workflows based on performance data

  • ⛳️ Strategy 3: Build and grow your email list

    • Implement pop-up forms on the website to capture email addresses
    • Offer incentives like discounts or free shipping for signing up
    • Promote email sign-ups through social media channels
    • Host giveaways or contests that require email sign-up for entry
    • Collaborate with influencers to expand reach and gain new subscribers
    • Add an email sign-up option at checkout
    • Create valuable content that encourages people to subscribe
    • Utilise QR codes in physical stores to direct customers to sign-up forms
    • Regularly clean the email list to remove inactive subscribers
    • Show existing subscribers how to refer friends and family
email-marketingecommerceemail-marketing-specialistecommerce-managermarketing-teamsales-team
Implement these strategies

Strategies and tactics for increasing revenue and reducing costs for eCommerce services

  • ⛳️ Strategy 1: Optimise marketing campaigns

    • Analyse current marketing ROI and adjust budget allocation
    • Implement A/B testing on advertisements and landing pages
    • Utilise retargeting campaigns to recapture abandoned carts
    • Collaborate with influencers for cost-effective promotions
    • Develop email marketing campaigns for existing customers
    • Optimise SEO and content marketing strategies
    • Leverage social media platforms to increase brand engagement
    • Set up affiliate marketing programmes
    • Invest in video marketing to drive engagement
    • Track and analyse marketing campaign performance regularly

  • ⛳️ Strategy 2: Improve operational efficiency

    • Automate repetitive tasks using software tools
    • Negotiate better rates with suppliers and shipping carriers
    • Consolidate shipments to reduce shipping costs
    • Implement inventory management solutions to reduce stock holding costs
    • Outsource non-core operations to save on labour costs
    • Streamline order fulfilment processes
    • Invest in employee training to improve productivity
    • Adopt energy-efficient practices to lower utility costs
    • Regularly audit expenses and eliminate unnecessary costs
    • Utilise data analytics to identify and resolve inefficiencies

  • ⛳️ Strategy 3: Enhance customer experience

    • Provide excellent customer service through multiple channels
    • Implement a loyalty and rewards programme
    • Offer personalised product recommendations
    • Simplify the checkout process to reduce cart abandonment
    • Optimise website speed and mobile responsiveness
    • Introduce flexible return and refund policies
    • Collect and act upon customer feedback
    • Enhance product descriptions and high-quality images
    • Regularly update the FAQ section to address common queries
    • Utilise live chat support for real-time assistance
marketing-optimizationoperational-efficiencymarketing-analystoperations-managermarketing-teamcustomer-service-team
Implement these strategies

Strategies and tactics for growing E-commerce Market Share

  • ⛳️ Strategy 1: Improve online marketing campaigns

    • Optimise social media advertising to target key demographics
    • Implement retargeting ads to increase conversion rates
    • Collaborate with influencers to promote products
    • Invest in high-quality content marketing, including blogs and videos
    • Utilise SEO techniques to improve search engine rankings
    • Create email marketing campaigns tailored to customer segments
    • Use data analytics to refine and personalise marketing messages
    • Run limited-time promotions and discounts on popular items
    • Leverage customer testimonials and reviews in campaigns
    • Explore paid search marketing to capture more traffic

  • ⛳️ Strategy 2: Enhance the customer shopping experience

    • Redesign the website for a more user-friendly interface
    • Streamline the checkout process to minimise cart abandonment
    • Implement a robust customer service live chat feature
    • Offer multiple payment options to cater to diverse preferences
    • Introduce a loyalty programme to reward repeat purchases
    • Provide detailed product descriptions and high-quality images
    • Ensure mobile compatibility for a seamless shopping experience
    • Offer free shipping or low-cost shipping options
    • Create a comprehensive FAQ section to address common inquiries
    • Continuously collect and act on customer feedback to improve

  • ⛳️ Strategy 3: Expand product range and partnerships

    • Conduct market research to identify high-demand products
    • Introduce new product categories to attract a wider audience
    • Partner with complementary brands for co-marketing opportunities
    • Negotiate exclusive deals with suppliers to offer unique items
    • Develop private label products to differentiate from competitors
    • Implement a pre-order system for upcoming products
    • Offer limited edition or seasonal products to create urgency
    • Attend industry trade shows to discover new products and partners
    • Build relationships with wholesalers and distributors for better terms
    • Launch a referral programme to incentivise word-of-mouth marketing
e-commercemarket-sharemarketing-managercustomer-experience-specialistmarketing-teamproduct-development-team
Implement these strategies

Executing your Ecommerce strategies

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Need more? Turn objectives into results with Tability AI

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✔ Create complete OKRs and SMART goals in seconds using AI

✔ Keep yourself accountable with weekly reminders

✔ Stop wasting time on planning and reporting

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