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8 strategies and tactics for E Commerce

What is E Commerce strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect E Commerce strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own E Commerce strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

E Commerce strategy examples

You'll find below a list of E Commerce tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for boosting Retail Growth

  • ⛳️ Strategy 1: Expand with shop-in-shop locations

    • Identify key tourist areas for potential shop-in-shop locations
    • Research and select suitable partner brands for collaboration
    • Design a unique store experience that integrates both brands
    • Develop a marketing plan to promote the new locations
    • Implement a pilot shop-in-shop location and gather feedback
    • Analyse customer data to understand preferences in tourist areas
    • Train staff to deliver an exceptional customer experience
    • Create partnerships with local guides and businesses to attract tourists
    • Evaluate the financial performance of the shop-in-shop locations
    • Refine and scale successful shop-in-shop concepts to other locations

  • ⛳️ Strategy 2: Innovate with new business models

    • Conduct research on successful mobile tasting events and pop-up stores
    • Design mobile tasting experiences tailored to local events
    • Establish partnerships with event organizers for pop-up store opportunities
    • Develop a logistics plan for setting up and dismantling mobile units
    • Promote mobile and pop-up store experiences through social media
    • Create an engaging, immersive experience for pop-up store visitors
    • Gather customer feedback and sales data from each event for improvement
    • Introduce exclusive products or offers at mobile and pop-up locations
    • Monitor costs and revenues to ensure profitability of new models
    • Expand successful models to neighbouring cities and regions

  • ⛳️ Strategy 3: Strengthen digital presence

    • Revamp the online store to improve user experience and navigation
    • Create virtual tasting experiences to engage with a global audience
    • Implement a personalisation engine on the e-commerce platform for curated offers
    • Enhance SEO strategies to increase visibility in search engines
    • Leverage social media to showcase products and connect with followers worldwide
    • Develop targeted online promotions aligned with physical store launches
    • Analyse online consumer behaviour to continually optimise digital strategies
    • Collaborate with influencers to boost brand awareness and credibility
    • Integrate an omnichannel shopping experience across online and physical stores
    • Set measurable KPIs for digital growth and assess regularly for adjustments
growthinnovationretail-managerdigital-strategistmarketing-teamdigital-team
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Strategies and tactics for growing sales for GLOEW e-commerce clothing store

  • ⛳️ Strategy 1: Optimise advertising budget

    • Allocate 60% of the daily advertising budget to top-performing ad channels
    • Utilise retargeting ads to convert window shoppers into buyers
    • Test different ad creatives weekly to identify what resonates most with the audience
    • Focus on high-conversion keywords in search engine marketing
    • Leverage social media platforms where target customers are most active
    • Run limited-time discount ads to create urgency
    • Use A/B testing for ad copy and visuals to improve click-through rates
    • Track ad performance daily to adjust spend for maximum returns
    • Collaborate with micro-influencers for authentic product endorsements
    • Analyse competitor ads to identify opportunities and gaps

  • ⛳️ Strategy 2: Enhance product offerings

    • Introduce a limited edition designer collection to create excitement
    • Bundle popular items with complementary products for value offers
    • Obtain customer feedback for favourite designs and iteratively improve product lines
    • Expand T-shirt collections with unique designs targeting summer months
    • Offer customisation options for a personalised shopping experience
    • Ensure high-quality imagery and descriptions on product pages
    • Highlight best sellers and trending items on the home page
    • Use analytics to identify top performers and underperformers
    • Seasonally update collections to maintain relevance and interest
    • Utilise customer reviews and ratings to build trust and credibility

  • ⛳️ Strategy 3: Leverage customer engagement

    • Build an email list for newsletters and exclusive offers to foster loyalty
    • Initiate a referral program to incentivise existing customers to bring in new ones
    • Host giveaways or contests on social media to increase brand visibility
    • Create engaging content on social media to maintain regular interaction
    • Implement a live chat feature for immediate customer support and queries
    • Develop a loyalty program to reward repeat purchases
    • Encourage satisfied customers to leave positive reviews on the website
    • Share user-generated content to showcase real-life usage and satisfaction
    • Use surveys to understand customer preferences and improve offerings
    • Regularly update an FAQ section to address common queries and minimise barriers to purchase
advertisingengagementmarketing-managerproduct-designersales-teamcreative-team
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Strategies and tactics for growing E-commerce Market Share

  • ⛳️ Strategy 1: Improve online marketing campaigns

    • Optimise social media advertising to target key demographics
    • Implement retargeting ads to increase conversion rates
    • Collaborate with influencers to promote products
    • Invest in high-quality content marketing, including blogs and videos
    • Utilise SEO techniques to improve search engine rankings
    • Create email marketing campaigns tailored to customer segments
    • Use data analytics to refine and personalise marketing messages
    • Run limited-time promotions and discounts on popular items
    • Leverage customer testimonials and reviews in campaigns
    • Explore paid search marketing to capture more traffic

  • ⛳️ Strategy 2: Enhance the customer shopping experience

    • Redesign the website for a more user-friendly interface
    • Streamline the checkout process to minimise cart abandonment
    • Implement a robust customer service live chat feature
    • Offer multiple payment options to cater to diverse preferences
    • Introduce a loyalty programme to reward repeat purchases
    • Provide detailed product descriptions and high-quality images
    • Ensure mobile compatibility for a seamless shopping experience
    • Offer free shipping or low-cost shipping options
    • Create a comprehensive FAQ section to address common inquiries
    • Continuously collect and act on customer feedback to improve

  • ⛳️ Strategy 3: Expand product range and partnerships

    • Conduct market research to identify high-demand products
    • Introduce new product categories to attract a wider audience
    • Partner with complementary brands for co-marketing opportunities
    • Negotiate exclusive deals with suppliers to offer unique items
    • Develop private label products to differentiate from competitors
    • Implement a pre-order system for upcoming products
    • Offer limited edition or seasonal products to create urgency
    • Attend industry trade shows to discover new products and partners
    • Build relationships with wholesalers and distributors for better terms
    • Launch a referral programme to incentivise word-of-mouth marketing
e-commercemarket-sharemarketing-managercustomer-experience-specialistmarketing-teamproduct-development-team
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Strategies and tactics for growing e-commerce coffee business

  • ⛳️ Strategy 1: Enhance online marketing

    • Increase social media presence with consistent posts on popular platforms
    • Utilise email marketing campaigns to engage and inform customers
    • Collaborate with influencers to promote coffee products
    • Implement search engine optimisation for product pages
    • Run targeted online ads towards coffee enthusiasts
    • Create blog content focusing on coffee culture and products
    • Optimise website for improved user experience and navigation
    • Use analytics tools to monitor and evaluate traffic sources and conversions
    • Organise online competitions to boost customer engagement
    • Develop a referral programme to encourage word-of-mouth promotion

  • ⛳️ Strategy 2: Expand product offerings

    • Introduce new coffee flavours and blends based on customer feedback
    • Offer subscription services for regular coffee deliveries
    • Provide sample packs for customers to try different products
    • Collaborate with local artisans to create exclusive coffee gifts
    • Introduce merchandise such as mugs and brewing equipment
    • Partner with organic and fair-trade coffee suppliers
    • Bundle products to offer customers value deals
    • Offer seasonal and limited edition coffee ranges
    • Create customisable gift sets for special occasions
    • Survey customers to discover desired product additions

  • ⛳️ Strategy 3: Improve customer service and experience

    • Implement a live chat service to handle customer inquiries promptly
    • Offer loyalty programmes to reward repeat customers
    • Provide clear and easy options for returns and refunds
    • Utilise customer feedback for continuous service improvement
    • Ensure swift and reliable delivery services
    • Train staff in advanced customer relations skills
    • Utilise automated emails for order confirmations and updates
    • Master packaging to enhance unboxing experience
    • Publish detailed product descriptions and usage guides
    • Regularly update FAQs based on common customer queries
online-marketingcustomer-engagementmarketing-specialistcustomer-service-representativedigital-marketing-teamproduct-development-team
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Strategies and tactics for creating a clothing brand website

  • ⛳️ Strategy 1: Plan the website structure

    • Identify key pages to include such as homepage, product pages, about us, and contact
    • Create a sitemap that outlines the hierarchy and flow between pages
    • Research competitors' websites to understand industry standards
    • Define the target audience and tailor the site structure to their needs
    • Decide on essential features like shopping cart, wish list, and product zoom
    • Plan the navigation menu for ease of use
    • Consider integrating a blog for increased engagement and SEO
    • Identify design elements that align with the brand’s identity
    • Prioritise mobile responsiveness in the structure plan
    • Draft initial wireframes of key pages

  • ⛳️ Strategy 2: Develop content and visuals

    • Write engaging and concise product descriptions for all items
    • Organise a photoshoot to capture high-quality images of products
    • Design the logo and other branding elements if they do not already exist
    • Create banners and marketing visuals for homepage and promotions
    • Develop an 'About Us' page that tells the brand’s story and mission
    • Ensure all photos are optimised for web to aid in faster loading times
    • Develop customer testimonials or case studies to include
    • Craft persuasive copy for call-to-action buttons and sections
    • Consider creating video content like product showcases or brand stories
    • Compile all content and visuals into a coherent style guide

  • ⛳️ Strategy 3: Set up website functionality

    • Choose a website builder or platform, such as Shopify, WordPress, or Wix
    • Set up domain name and hosting services
    • Install necessary plugins and extensions for ecommerce functionality
    • Integrate payment gateways for secure transactions
    • Implement a user-friendly check-out process
    • Ensure website security with SSL certificates and regular updates
    • Set up analytics tools like Google Analytics to monitor website traffic
    • Test all interactive features like forms, shopping cart, and search function
    • Create a customer service section with FAQs and contact information
    • Launch the website and promote it through social media and email marketing
website-planninge-commerceweb-designercontent-creatormarketing-teamit-team
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Strategies and tactics for equipping Students with Advanced Research Skills in Economics

  • ⛳️ Strategy 1: Enhance curriculum design

    • Conduct a needs assessment to identify current gaps in research skills
    • Integrate advanced statistical software training into existing modules
    • Establish partnerships with research institutions for curriculum input
    • Include case studies of real-world economic research in coursework
    • Develop specialised modules focused on emerging economic issues
    • Offer interdisciplinary courses that combine economics with technology
    • Incorporate a mandatory research project into the final year curriculum
    • Organise regular workshops on advanced research methodologies
    • Facilitate peer review sessions for research projects within the programme
    • Continuously update reading lists with current economic research findings

  • ⛳️ Strategy 2: Build industry and academic partnerships

    • Reach out to top economic research firms for internship opportunities
    • Create a network of alumni working in relevant research fields
    • Invite industry experts to give guest lectures or seminars
    • Collaborate with other universities on joint research projects
    • Facilitate student participation in academic conferences
    • Engage with policy makers for applied research opportunities
    • Establish a mentoring programme with industry professionals
    • Seek collaborations for funding research scholarships
    • Organise 'Economics in Practice' field visits
    • Host annual economic research symposiums with external partners

  • ⛳️ Strategy 3: Foster a research-centric environment

    • Provide access to state-of-the-art research tools and libraries
    • Offer competitive research grants for student-led projects
    • Establish a student-led economics research club
    • Encourage faculty to write joint research papers with students
    • Promote a culture of knowledge-sharing through regular research colloquiums
    • Enhance digital resources for research, like databases and e-journals
    • Create awards or recognitions for outstanding research contributions
    • Develop workshops on research communication skills
    • Regularly publish a student-led economics research journal
    • Implement a feedback system for improving research activities
economicsresearchstudentsfacultycurriculum-developmentindustry-partnerships
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Strategies and tactics for advancing knowledge and cultivating diverse graduates

  • ⛳️ Strategy 1: Enhance curriculum relevance

    • Conduct regular industry feedback sessions to align curriculum with current economic trends
    • Integrate real-world case studies into course content
    • Partner with industry leaders for guest lectures and workshops
    • Conduct annual curriculum reviews with academic and industry experts
    • Implement technology-enhanced learning tools for better student engagement
    • Introduce practical labs and simulation exercises
    • Develop interdisciplinary modules that blend economics with technology
    • Incorporate ethical considerations in economics syllabi
    • Work with alumni to validate the applicability of the curriculum in real-world settings
    • Evaluate employment outcomes of graduates to inform curriculum adjustments

  • ⛳️ Strategy 2: Foster innovative thinking and skills

    • Create innovation challenges and hackathons focused on economic issues
    • Establish an economic innovation lab for student projects
    • Encourage student participation in national and international economics competitions
    • Offer workshops on critical thinking and problem-solving skills
    • Invite entrepreneurs to share experiences and insights in the field of economics
    • Develop mentorship programmes with successful innovators in the industry
    • Incorporate collaborative projects into coursework to stimulate creative solutions
    • Provide access to the latest industry-relevant economic research databases
    • Include innovation in capstone project requirements
    • Offer training sessions on emerging economic tools and technologies

  • ⛳️ Strategy 3: Promote diversity and employability

    • Launch a diversity scholarship program to encourage a wider range of applicants
    • Organise diversity-awareness workshops and events
    • Implement personalised career coaching and mentoring opportunities
    • Develop partnerships with diverse organisations for internships and job placements
    • Facilitate networking events with alumni from varied backgrounds
    • Incorporate multicultural perspectives into the economics curriculum
    • Create a support network for underrepresented groups in economics
    • Encourage study-abroad programs to widen cultural understanding
    • Publish annual employment rates and achievements of diverse graduates
    • Survey employers to assess diversity and employability components of the programme
educationdiversitycurriculum-designerindustry-expertacademic-teamcareer-services-team
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Strategies and tactics for advancing knowledge and developing employable graduates

  • ⛳️ Strategy 1: Enhance curriculum relevance

    • Consult with industry leaders to identify skills gaps in current graduates
    • Incorporate real-world case studies and projects into course modules
    • Regularly update course content to reflect changes in economic theories and practices
    • Introduce interdisciplinary courses that combine economics with technology and innovation
    • Develop partnerships with businesses for student internships and placements
    • Organise guest lectures and seminars with industry professionals
    • Facilitate student access to economic data and analytics tools
    • Encourage student research projects aimed at solving current economic issues
    • Develop workshops focusing on soft skills such as communication and teamwork
    • Implement periodic reviews and feedback sessions with alumni to update course effectiveness

  • ⛳️ Strategy 2: Foster innovation and diversity

    • Promote a culture of innovation by establishing an ideas lab or innovation hub
    • Encourage participation in national and international economics competitions
    • Organise hackathons and innovation challenges relevant to economic problems
    • Create scholarships and support systems for underrepresented groups in economics
    • Include diverse perspectives and case studies in curricula
    • Develop mentoring programmes linking diverse students with alumni
    • Host cultural awareness workshops and diversity training sessions
    • Encourage collaborative projects with diverse teams in class assignments
    • Establish partnerships with international universities for student exchanges
    • Promote language learning as a means to enhance global economic understanding

  • ⛳️ Strategy 3: Engage with the community and businesses

    • Conduct community outreach programmes to share economic knowledge
    • Establish a community advisory board to guide curriculum development
    • Organise economic forums and public lectures open to the public
    • Partner with local businesses for co-operative educational programmes
    • Run annual economic impact reports assessing regional economic challenges
    • Develop community-focused economic research projects for students
    • Collaborate with government and NGOs on economic policy discussions
    • Launch a newsletter showcasing academic and student achievements
    • Offer consultation services to local startups and businesses
    • Promote participation in local economic development initiatives
curriculum-relevancecommunity-engagementindustry-consultantcurriculum-developerdiversity-committeeinnovation-lab-team
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How to track your E Commerce strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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