The strategy titled "Growing E-commerce Market Share" aims to increase the e-commerce market share from 4% to 10%. The first approach is to enhance online marketing campaigns by optimising social media advertising to target key demographics and implementing retargeting ads to boost conversion rates. For example, collaborating with influencers and leveraging SEO techniques can drive more traffic to the site.
A second strategy focuses on improving the customer shopping experience. Actions include redesigning the website for user-friendliness and ensuring mobile compatibility. For instance, streamlining the checkout process can significantly reduce cart abandonment rates.
Lastly, the strategy also involves expanding the product range and forming partnerships. Conducting market research to identify high-demand products and introducing new categories can attract a broader audience. Building relationships with complementary brands for co-marketing opportunities and launching referral programs helps to expand reach effectively.
The strategies
⛳️ Strategy 1: Improve online marketing campaigns
- Optimise social media advertising to target key demographics
- Implement retargeting ads to increase conversion rates
- Collaborate with influencers to promote products
- Invest in high-quality content marketing, including blogs and videos
- Utilise SEO techniques to improve search engine rankings
- Create email marketing campaigns tailored to customer segments
- Use data analytics to refine and personalise marketing messages
- Run limited-time promotions and discounts on popular items
- Leverage customer testimonials and reviews in campaigns
- Explore paid search marketing to capture more traffic
⛳️ Strategy 2: Enhance the customer shopping experience
- Redesign the website for a more user-friendly interface
- Streamline the checkout process to minimise cart abandonment
- Implement a robust customer service live chat feature
- Offer multiple payment options to cater to diverse preferences
- Introduce a loyalty programme to reward repeat purchases
- Provide detailed product descriptions and high-quality images
- Ensure mobile compatibility for a seamless shopping experience
- Offer free shipping or low-cost shipping options
- Create a comprehensive FAQ section to address common inquiries
- Continuously collect and act on customer feedback to improve
⛳️ Strategy 3: Expand product range and partnerships
- Conduct market research to identify high-demand products
- Introduce new product categories to attract a wider audience
- Partner with complementary brands for co-marketing opportunities
- Negotiate exclusive deals with suppliers to offer unique items
- Develop private label products to differentiate from competitors
- Implement a pre-order system for upcoming products
- Offer limited edition or seasonal products to create urgency
- Attend industry trade shows to discover new products and partners
- Build relationships with wholesalers and distributors for better terms
- Launch a referral programme to incentivise word-of-mouth marketing
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
