OKR template to significantly increase MICE revenue and diversify client portfolio
Another strategic initiative detailed in this OKR includes the implementation of targeted marketing campaigns to attract potential customers. It aims to enhance the company’s MICE revenue and diversify its client portfolio. This will ensure the steady flow of revenue from different sources while keeping the business financially stable.
One of the clear objectives in this OKR is to raise the average revenue per account by 10% via personalized MICE packages. To achieve this goal, strategies such as organizing marketing campaigns promoting custom MICE packages are planned. Developing tailor-made MICE packages according to customers’ budget and needs is also on the agenda.
Securing contracts of a minimum of 20 new MICE accounts forms the final objective of this OKR. Initiatives to achieve this include negotiating and finalizing contracts with leads, creating tailored sales pitches, and identifying potential MICE account leads. Ultimately, the goal is to expand the client base and secure a steady revenue stream.
ObjectiveSignificantly increase MICE revenue and diversify client portfolio
KRGenerate 900 billion in MICE revenue through new and existing clients
Conduct meetings to negotiate contracts with existing clients- Develop innovative packages and services for MICE clientele
- Implement targeted marketing campaigns towards potential customers
- KRIncrease average revenue per account by 10% with customized MICE packages
- Organize marketing campaigns promoting customized MICE packages
- Develop tailor-made MICE packages based on customers' budget and needs
- Train sales team to effectively sell customized MICE packages
- KRSecure contracts of at least 20 new MICE accounts
- Negotiate and finalize contracts with leads
- Develop and implement tailored sales pitches
- Identify and research potential MICE account leads
How to edit and track OKRs with Tability
You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.
Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.
With Tability you can:
- Use AI to draft a complete set of OKRs in seconds
- Connect your OKRs and team goals to your project
- Automate reporting with integrations and built-in dashboard
Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.
The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.
Step 1. Sign up for a free Tability account
Go tohttps://tability.app/signup and create your account (it's free!)
Step 2. Create a plan
Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.
Step 3. Use the magic importer
Click on Use magic import to open up the Magic Import modal.
Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.
Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!
Now, just click on Import from text and let the magic happen.
Once your example is in the plan editor, you will be able to:
- Edit the objectives, key results, and tasks
- Click on the target 0 → 100% to set better target
- Use the tips and the AI to refine your goals
Step 4. Publish your plan
Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.
From there you will have access to all the features that will help you and your team save hours with OKR reporting.
- 10+ built-in dashboards to visualise progress on your goals
- Weekly reminders, data connectors, and smart notifications
- 9 views to map OKRs to strategic projects
- Strategy map to align teams at scale