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tability.ioWhat are Product Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Product Manager OKRs examples
You will find in the next section many different Product Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to successful transition from Service Delivery Manager to Product Manager
ObjectiveSuccessful transition from Service Delivery Manager to Product Manager
KRDevelop and present a new product idea or actionable improvement to the team
Conduct thorough market research and analyze potential customer needs- Prepare and deliver a persuasive presentation to the team
- Develop a comprehensive product concept or improvement proposal
- KRGain foundational knowledge completing a Product Management certification by quarter-end
- Schedule study sessions to complete coursework
- Enroll in chosen Product Management course
- Research suitable Product Management certification programs
- KRShadow experienced product managers and attend at least 20 hours of PM meetings
- Schedule time blocks to observe PM meetings
- Attend minimum 20 hours of PM meetings
- Identify experienced product managers to shadow
OKRs to successfully mentor a novice product manager
- ObjectiveSuccessfully mentor a novice product manager
- KRFacilitate the prototyping of at least three product ideas under the mentee's lead
- Set review session for prototype evaluation and feedback
- Schedule meeting to discuss and select three product ideas
- Guide mentee in developing detailed product prototypes
- KRDevelop comprehensive training plan focusing on key product management aspects within two weeks
- Identify key aspects of product management for training
- Finalize and approve training plan within two weeks
- Outline a comprehensive training plan
- KRBy quarter-end, achieve a 90% satisfaction rate, assessed by mentee's feedback
- Provide additional resources to meet mentee needs
- Implement suggested improvements from mentee feedback
- Regularly schedule feedback sessions with all mentees
OKRs to achieve Product-Market Fit (PMF)
- ObjectiveAchieve Product-Market Fit (PMF)
- KRAcquire 50 new active users weekly to validate market demand
- Improve referral program to incentivize existing users
- Optimize website for user accessibility and engagement
- Develop and implement a strategic social media marketing plan
- KRImprove key product feature based on feedback to increase user retention by 20%
- Develop and implement the improvement strategy
- Analyze feedback for ideas to enhance the key product feature
- Monitor user retention rates for improvements
- KRConduct 25 customer interviews to understand product usage and satisfaction
- Develop a comprehensive interview questionnaire
- Identify 25 customers who actively use the product
- Conduct and record customer interviews
OKRs to enhance effectiveness as a product manager
- ObjectiveEnhance effectiveness as a product manager
- KRReceive positive feedback on communication and problem-solving in 80% of stakeholder interactions
- Request constructive feedback after each interaction
- Acquire communication and conflict-resolution training
- Implement specific improvements from feedback received
- KRComplete a communication skills course with a 90% pass rate
- Consistently study to understand all course materials
- Research and enroll in a reputable communication skills course
- Aim to achieve at least 90% in all assignments and exams
- KRSolve 10 complex product issues independently and efficiently
- Develop strategic solutions for each identified problem
- Implement the solutions and monitor their effectiveness
- Analyze each product issue for effective problem identification
OKRs to achieve product-market fit and expand market reach
- ObjectiveAchieve product-market fit and expand market reach
- KRIncrease customer satisfaction level by 30% through product improvements
- Conduct surveys to identify areas of the product needing improvement
- Implement improvements and track customer satisfaction levels
- Develop a roadmap for product enhancements based on customer feedback
- KREstablish partnerships in two new markets and secure initial contracts
- Initiate business proposals with potential partners
- Identify potential partners in target markets
- Negotiate and secure initial contracts
- KRIncrease product usage by 25% in the newly penetrated markets
- Offer promotional trials to entice initial usage
- Implement product training sessions for new consumers
- Launch targeted marketing campaigns to promote product awareness
OKRs to boost usage rates of our key product among existing customers
- ObjectiveBoost usage rates of our key product among existing customers
- KRGather and analyse customer feedback for the product to improve it by 10%
- Implement changes based on the analyzed feedback
- Analyze received feedback for common issues and suggestions
- Send out surveys to customers to collect feedback on the product
- KRAchieve a 15% increase in product usage among current customers
- Implement a customer engagement campaign via email and social media
- Provide incentives for increased product use, like discounts or rewards
- Enhance product features based on user feedback and announce updates
- KRExecute 3 product education webinars reaching at least 50% of current customers
- Review webinar attendance and feedback for improvement
- Identify topics that spark customer interest for each webinar
- Market webinars to current customers via email and social media
OKRs to develop a flexible and innovative product roadmap
- ObjectiveDevelop a flexible and innovative product roadmap
- KRTest and refine roadmap flexibility through two product pivot scenarios by week 10
- Refine roadmap based on pivot scenario tests by week 10
- Identify two product pivot scenarios for the roadmap by week 5
- Test roadmap flexibility with identified pivot scenarios by week 8
- KROutline and validate three alternative routes for product development by week 6
- KRSolicit and incorporate feedback from at least 70% of all stakeholders by week 8
- Design and distribute a comprehensive feedback survey
- Identify all stakeholders and collate contact information
- Analyze received responses and integrate feedback
OKRs to launch a viable, user-friendly SaaS product
- ObjectiveLaunch a viable, user-friendly SaaS product
- KRAchieve a customer satisfaction score of above 85%
- Develop a proactive customer communication strategy for problem resolution
- Implement a customer feedback system to identify improvement areas
- Train staff in customer service protocols and problem-solving
- KRDevelop MVP with essential features by involving 10 beta testers
- Gather and integrate feedback to refine MVP features
- Identify the essential features needed for MVP development
- Recruit 10 beta testers for product evaluation
- KRObtain initial sign ups exceeding 50 customers
- Develop enticing advertising campaign targeting potential customers
- Launch sign-up incentive program or promotional offers
- Maximize reach through social media marketing strategies
OKRs to enhance efficiency in production and testing processes
- ObjectiveEnhance efficiency in production and testing processes
- KRIncrease successful first-time production runs by 10% to reduce rework
- Implement process checks to identify errors early
- Strengthen staff training on production procedures
- Upgrade equipment for better precision and efficiency
- KRReduce production errors by 15% through implementing strict quality control measures
- Regularly monitor and correct production errors promptly
- Implement stringent quality control measures in the production process
- Conduct regular training for staff on quality standards
- KRDecrease testing time by 20% by optimizing testing procedures
- Review current testing methods for inefficiencies and redundancies
- Train staff in new, optimized testing procedures
- Implement automation for repetitive testing tasks
OKRs to prepare a successful product launch
- ObjectiveBe on track for a successful launch of next quarter
- KRBuild a mailing list of 1,0000 people
- Find relevant Facebook and LinkedIn groups
- List on Product Hunt as an upcoming product
- Create landing page with beta signup form
- Share on Reddit, HackerNews, etc...
- KREnroll 5 influencers to boost our profile on social media on launch day
- KRSecure 10 press articles with known publications
- List 25 journalists that could be interested in writing about us
- Create PR kit
How to write your own Product Manager OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Product Manager OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Product Manager OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to develop 3 efficient navigation simulations
- OKRs to increase unrestricted funding to bolster organization sustainability
- OKRs to enhance the compliance of HR practices within the company
- OKRs to enhance technical performance and usability of the website
- OKRs to obtain high grades (A's and B's) in school
- OKRs to enhance overall structural and aesthetic quality of the building