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tability.ioWhat are Search Engine Optimization OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Search Engine Optimization. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.
If you want to learn more about the framework, you can read our OKR guide online.
Search Engine Optimization OKRs examples
We've added many examples of Search Engine Optimization Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to enhance the effectiveness of search functionality through optimal weighting
ObjectiveEnhance the effectiveness of search functionality through optimal weighting
KRImprove user satisfaction scores related to search experience by 20%
Initiate timely testing and rectification procedures- Conduct surveys to identify issues in current search experience
- Implement UI enhancements based on survey feedback
- KRReduce irrelevant search results by 25% through refined weighting markers
- Review current weighting markers in search algorithm
- Implement and test new marker system
- Develop new refined weighting marker system
- KRIncrease relative search precision by 30% using improved weighting algorithms
- Research available algorithms for search precision improvement
- Analyze test results and make necessary adjustments
- Implement and test new weighting algorithm on existing search system
OKRs to enhance search functionality through AI integration
- ObjectiveEnhance search functionality through AI integration
- KRImprove search accuracy and relevance by 20% through AI application
- Continually evaluate and adjust AI algorithms for maximum accuracy
- Implement AI-based algorithms to enhance search precision
- Train AI with relevant datasets for improved search relevance
- KRImplement AI-powered search improvements on 60% of the platform by the end of next quarter
- Identify sections for AI-powered search implementation
- Deploy AI search enhancements on chosen areas
- Evaluate and adjust algorithm efficiency
- KRAchieve a 30% reduction in search time with AI enhancements
- Continuously monitor, test, and fine-tune the AI search feature for efficiency
- Implement an AI-powered search algorithm to optimize query responses
- Train AI model to understand and promptly respond to user search patterns
OKRs to increase search ranking
- ObjectiveIncrease search ranking
- KRAchieve a top 5 ranking for at least 5 target keywords
- Conduct keyword research to identify the most relevant and valuable target keywords
- Optimize website content and meta tags based on chosen target keywords
- Implement a strategic link building campaign to increase website's authority
- Continuously monitor and analyze keyword rankings and make adjustments accordingly
- KRIncrease organic website traffic by 20%
- Promote website through social media platforms and engage with the audience
- Collaborate with influencers or industry experts for guest blogging or partnerships
- Regularly publish high-quality, SEO-friendly blog posts and articles
- Optimize website content with relevant keywords and meta tags
- KRIncrease the number of indexed pages by 15%
- Generate high-quality and relevant content to expand website's indexable pages
- Implement XML sitemap and submit to search engines for better indexing
- Optimize website structure and navigation for improved crawlability
- Increase internal linking to help search engines discover and index more pages
- KRImprove domain authority score by 10 points
- Optimize on-page content by adding relevant keywords and improving internal linking structure
- Create high-quality and shareable content to attract natural backlinks from other websites
- Increase backlinks by reaching out to authoritative websites in the same niche
- Regularly monitor and disavow any spammy or low-quality backlinks to maintain a clean link profile
OKRs to increase SEO by addressing all broken links
- ObjectiveIncrease SEO by addressing all broken links
- KRIdentify all broken links on the website using a link checker tool
- Document and analyze the results
- Run the tool across your entire website
- Select a reliable link checker tool
- KRMonitor website performance and observe an increase in SEO ranking
- Implement and regularly check a website analytics tracking system
- Utilize SEO tools to monitor keyword ranking improvements
- Document changes in website traffic and search engine ranking weekly
- KRFix all broken links by redirecting to relevant content or updating URL
- Update URLs or create redirects
- Identify all broken links on the website
- Find relevant content for redirection
OKRs to elevate brand awareness and conversion rates through dynamic marketing strategies
- ObjectiveElevate brand awareness and conversion rates through dynamic marketing strategies
- KRAchieve a 15% increase in social media engagement through intriguing content
- Monitor audience engagement trends and adjust strategies accordingly
- Regularly update social media with intriguing, resonating materials
- Identify trending topics for more relevant, engaging content
- KRIncrease website traffic by 20% through improved SEO techniques
- Boost local SEO by improving the quality of backlinks
- Incorporate relevant keywords throughout the website content
- Optimize website for mobile and page loading speed
- KRGenerate a 10% uplift in online sales from effective email marketing campaigns
- Segment customer base for personalized, targeted email campaigns
- Test and optimize email subject lines for open rates
- Analyze campaign data to improve future email strategies
OKRs to achieve a 20% upsurge in organic traffic for designated categories
- ObjectiveAchieve a 20% upsurge in organic traffic for designated categories
- KRUpscale social media marketing to attract 15% more visitors to the website
- Collaborate with influencers relevant to the brand for wider reach
- Increase frequency of engaging posts on popular social media platforms
- Implement targeted advertising campaigns using platform-specific metrics
- KRDevelop and implement a search engine optimization strategy for increasing site visibility
- Create a comprehensive strategy utilizing identified SEO methods
- Implement and monitor the effectiveness of the SEO strategy
- Research current SEO trends and best practices
- KRAmplify engagement through sharing informative, unique blog posts bi-weekly
- Develop engaging, educational blog content twice a week
- Promote posts through various social media platforms
- Encourage readers to share posts across their networks
OKRs to boost the website's conversation rates
- ObjectiveBoost the website's conversation rates
- KRImprove our landing page design to elevate user engagement by 20%
- Implement visual elements to engage users
- Evaluate changes through A/B testing
- Research current trends in landing page design
- KRImplement A/B testing and achieve a 10% increase in conversion rate
- Evaluate results and implement successful variation
- Develop two variations for A/B testing
- Identify key website features for potential modification
- KRIncrease website traffic by 30% through SEO optimization
- Optimize website for mobile usability and fast loading times
- Update website with relevant keywords and meta descriptions
- Develop a backlink strategy and acquire high-quality links
OKRs to boost customer acquisition for our Marketplace Reporting App
- ObjectiveBoost customer acquisition for our Marketplace Reporting App
- KRIncrease online advertising conversion rate by 30%
- Increase ad relevance through keywords and SEO
- Implement A/B testing to optimize ad presentations
- Analyze audience data to target high-conversion demographics
- KRBoost website visits by 40% through enhanced SEO practices
- Implement relevant keywords to improve website’s on-page SEO
- Enhance website loading speed and mobile optimization
- Build backlinks through guest posting on related blogs
- KROptimize app onboarding process to improve conversion rate by 25%
- Streamline sign-up process and reduce unnecessary steps
- Implement clear, interactive tutorials for first-time app users
- Regularly test and update onboarding UX/UI for user-friendliness
OKRs to boost the volume of organic website traffic
- ObjectiveBoost the volume of organic website traffic
- KRImprove SEO ranking to top 10 for 5 targeted keywords
- Enhance backlink profile with high-quality, relevant links
- Implement target keywords in website content and meta descriptions
- Regularly publish fresh, original, keyword-focused content
- KRAchieve 20% increase in organic visitors per month
- Optimize website content for relevant SEO keywords
- Develop consistent social media posting schedule
- Start a blog for higher search engine visibility
- KRDecrease bounce rate by 15%
- Implement a compelling call-to-action
- Improve website speed and load times
- Optimize content for relevancy and readability
OKRs to enhance inbound strategy to boost agency recruitment and VA services
- ObjectiveEnhance inbound strategy to boost agency recruitment and VA services
- KRAchieve a 15% conversion rate of leads into new clients through effective follow-ups
- Automate follow-up process for consistency and efficiency
- Analyze and improve follow-up strategies based on feedback
- Develop compelling, personalized follow-up messages for leads
- KRConvert 25% of site visitors into lead inquiries through engaging content development
- Implement strong calls-to-action on key pages
- Develop compelling content tailored to target audience interests
- Analyze visitor engagement data for content improvement
- KRIncrease website traffic by 30% through search engine optimization techniques
- Regularly update content for SEO relevance
- Conduct keyword research to optimize website content
- Implement effective link-building strategies
How to write your own Search Engine Optimization OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Search Engine Optimization OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Search Engine Optimization OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Search Engine Optimization OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost asset growth from new and existing customers
- OKRs to enhance overall customer experience for improved satisfaction
- OKRs to deliver high-quality project within agreed timeframe
- OKRs to launch a user-friendly mobile app for the retail company
- OKRs to enhance NPS for improved user engagement and risk identification
- OKRs to boost the quantity of LEDs by 100