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10 OKR examples for Digital Marketing Team

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Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.

What are Digital Marketing Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Digital Marketing Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Digital Marketing Team OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Digital Marketing Team OKRs examples

We've added many examples of Digital Marketing Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to establish a successful digital marketing agency

  • ObjectiveEstablish a successful digital marketing agency
  • KRSecure 10 long-term contracts with business clients by the end of next quarter
  • TaskCreate a persuasive contract proposal for each company
  • TaskInitiate meetings to present and negotiate contracts
  • TaskIdentify potential businesses in need of our services
  • KRHire and onboard 3 qualified digital marketing professionals for team expansion
  • TaskSource and shortlist digital marketing professionals based on qualification criteria
  • TaskConduct interviews and select top 3 candidates
  • TaskInitiate onboarding process for chosen professionals
  • KRAchieve a minimum of 15% quarter over quarter growth in revenue
  • TaskImplement strategies for increasing sales volume and average transaction size
  • TaskOptimize operational efficiency to reduce costs and increase profit margins
  • TaskDevelop targeted marketing campaigns to capture new customers

OKRs to enhance digital and community engagement for three marketing personas

  • ObjectiveEnhance digital and community engagement for three marketing personas
  • KRConduct five community events to foster engagement for three marketing personas
  • TaskPlan out five unique community events for engagement
  • TaskExecute, monitor, and document event outcomes
  • TaskIdentify the three key marketing personas to target
  • KRIncrease website traffic by 30% for the three targeted marketing personas
  • TaskImplement a targeted PPC advertising campaign
  • TaskBoost social media promotion for better reach
  • TaskDevelop engaging, SEO-friendly content for the main website
  • KRIncrease shares on social media regarding three personas by 40%
  • TaskImplement a social media sharing strategy
  • TaskIncentivize followers to share posts
  • TaskDevelop engaging content tailored to each persona

OKRs to boost our digital subscription numbers

  • ObjectiveBoost our digital subscription numbers
  • KRReduce subscription churn rate by 5% by enhancing user experience and satisfaction
  • TaskImplement regular feedback mechanism to understand user satisfaction
  • TaskEnhance customer support for quicker issue resolution
  • TaskDevelop personalized content to cater to user preferences and interests
  • KRConvert 10% of website visitors into digital subscription sign-ups
  • TaskImprove site UX for easy signup process
  • TaskImplement engaging pop-ups for subscription sign-ups
  • TaskOffer exclusive content to digital subscribers
  • KRIncrease website traffic by 20% through targeted marketing tactics
  • TaskLaunch targeted social media ad campaigns
  • TaskIdentify and utilize keywords relevant to target audience
  • TaskImplement Search Engine Optimization techniques

OKRs to stay informed on influencer trends and social media hype

  • ObjectiveStay informed on influencer trends and social media hype
  • KRRead 10 reputable digital marketing publications daily for the latest social media hype
  • TaskAllocate time daily to read these publications
  • TaskIdentify 10 reputable digital marketing publications
  • TaskMonitor latest trends in social media hype
  • KRFollow and analyze 20 new influencers each week for trend observations
  • TaskAnalyze and document observed trends for reporting
  • TaskRigorously follow their content daily for trend spotting
  • TaskIdentify 20 new influencers relevant to your field weekly
  • KRCompile a weekly report of top 5 recurring trends in the influencer marketplace
  • TaskAnalyze data and identify top 5 recurring weekly trends
  • TaskDaily, track global influencers activities and note recurring trends
  • TaskDraft a report summarizing these top 5 trends

OKRs to significantly boost the volume of lead generation

  • ObjectiveSignificantly boost the volume of lead generation
  • KRAchieve a 25% increase in website traffic through targeted digital marketing
  • TaskImplement targeted social media advertising campaigns
  • TaskCreate engaging content to stimulate user sharing
  • TaskDevelop a strategic SEO plan to boost organic website traffic
  • KRImplement 3 new lead generation strategies to create diverse channels
  • TaskIdentify potential new channels for effective lead generation
  • TaskBegin implementing these strategies across the channels
  • TaskDevelop and finalize strategies for each chosen channel
  • KRIncrease lead conversion rate by 15% through improved sales engagement
  • TaskEnhance sales scripts to better target and engage leads
  • TaskImplement a personalized follow-up system for potential leads
  • TaskProvide continuous sales team training on customer engagement techniques

OKRs to amplify brand popularity and reach across all digital platforms

  • ObjectiveAmplify brand popularity and reach across all digital platforms
  • KRIncrease total followers across major social media platforms by 25%
  • TaskRun targeted ad campaigns to attract new followers
  • TaskEngage with followers by liking and commenting daily
  • TaskImplement a consistent posting schedule on all platforms
  • KREnhance brand's share of voice in the market by 20% via industry influencers
  • TaskIdentify influential industry leaders connected to the brand
  • TaskDevelop partnerships with selected influencers for promotions
  • TaskMonitor and adjust influencer marketing strategy for effectiveness
  • KRAchieve a 30% rise in website traffic through diversified online marketing strategies
  • TaskImplement SEO best practices to boost organic traffic
  • TaskRun targeted pay-per-click advertising campaigns
  • TaskDevelop engaging social media marketing campaigns

OKRs to strengthen and expand our outbound marketing efforts

  • ObjectiveStrengthen and expand our outbound marketing efforts
  • KRIncrease the outbound marketing leads by 25%
  • TaskDevelop a compelling cold outreach script
  • TaskIncrease number of weekly emails by 25%
  • TaskImplement paid social media advertising
  • KRImplement 3 new outbound marketing strategiessuccessfully
  • TaskResearch and identify three new outbound marketing strategies
  • TaskDevelop a detailed, step-by-step implementation plan
  • TaskExecute the plan and monitor its success
  • KRAchieve a 10% improvement in the conversion rate of outbound leads
  • TaskOptimize website's user interface for increased user engagement
  • TaskImplement personalized and targeted email marketing strategies
  • TaskEnhance after-sales service and customer support

OKRs to boost the enrollment of subject matter experts

  • ObjectiveBoost the enrollment of subject matter experts
  • KREnhance digital marketing strategies to increase inquiries by 25%
  • TaskLaunch targeted social media ad campaigns
  • TaskOptimize website for mobile users to enhance accessibility
  • TaskImplement SEO tactics to boost website visibility and traffic
  • KREstablish partnerships with 5 professional bodies for expert recommendations
  • TaskInitiate contact and establish a relationship with each body
  • TaskIdentify and research 5 professional bodies relevant to our field
  • TaskNegotiate terms and finalize partnership agreements
  • KRImprove conversion rates of inquiries to enrollments by 15%
  • TaskImplement targeted follow-ups for all initial inquiries
  • TaskOptimize website design to simplify enrollment process
  • TaskEnhance marketing material focusing on enrollment benefits

OKRs to expand our customer base significantly

  • ObjectiveExpand our customer base significantly
  • KRIncrease our website traffic by 20% through targeted digital marketing
  • TaskImplement well-structured ad campaigns on social media
  • TaskDevelop engaging, keyword-rich content
  • TaskIdentify target audience for focused SEO optimization
  • KRAchieve a 15% increase in new customer sign-ups through referral initiatives
  • TaskImplement a referral rewards program for current customers
  • TaskTrack and analyze referral program success regularly
  • TaskPromote the referral program via social media
  • KRImprove the conversion rate of trial users to paid subscribers by 10%
  • TaskOffer exclusive benefits to trial users upgrading to paid
  • TaskOptimize User Interface for easy subscription upgrade
  • TaskImplement personalized email marketing for trial users

OKRs to increase revenue stream for the newspaper's Editorial department

  • ObjectiveIncrease revenue stream for the newspaper's Editorial department
  • KRIncrease ad revenue by 20% through strategic placement and premium ad operations
  • TaskOptimize premium ad operations for improved visibility
  • TaskImplement A/B testing to maximize ad performance
  • TaskIdentify top-performing channels for strategic ad placement
  • KRReduce department's operational overhead by 10% without compromising editorial quality
  • TaskUtilize automation tools to streamline routine tasks
  • TaskImplement efficient workflow to reduce time and resource wastage
  • TaskReview and renegotiate vendor contracts for cost-effectiveness
  • KRAchieve a 15% increase in digital subscription sales by implementing targeted marketing strategies
  • TaskOptimize website for conversion rate
  • TaskImplement social media targeted ads
  • TaskDevelop personalized email marketing campaigns

Digital Marketing Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Digital Marketing Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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