Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Customer Acquisition OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Customer Acquisition to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Customer Acquisition OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Customer Acquisition OKRs examples
You will find in the next section many different Customer Acquisition Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost customer acquisition rates significantly
ObjectiveBoost customer acquisition rates significantly
KRConvert 5% of website visitors into customers using a refined sales funnel
Implement a follow-up email campaign for site visitors- Improve website navigation for easy access to product pages
- Optimize site content for stronger calls to action
- KRIncrease website traffic by 30% through improved SEO and online advertising
- Analyze results regularly, adjust strategies accordingly
- Implement SEO strategies, focusing on keywords and website optimization
- Invest in online ads targeting your audience demographic
- KRDecrease customer churn rate by 10% through enhanced customer retention initiatives
- Develop personalized promotional offers for loyal customers
- Enhance customer service training to improve customer satisfaction
- Implement a feedback system to understand customer's needs better
OKRs to boost customer acquisition
- ObjectiveIncrease customer acquisition
- KRIncrease number of customer sign-ups by 30%
- Develop content to engage potential customers.
- Offer incentives for customers to sign up.
- Increase visibility of sign-up process on website.
- Create an email marketing campaign to target potential customers.
- KRIncrease customer lifetime value by 20%
- Create targeted email campaigns with personalized content.
- Develop a loyalty program for existing customers.
- Offer special discounts and promotions to existing customers.
- Increase customer service response times.
OKRs to build strategic partnerships to reach new audiences and drive customer acquisition
- ObjectiveExpand customer acquisition through strategic partnerships
- KRAchieve a 20% increase in revenue from converted partnership leads
- KREstablish 5 new partnerships with relevant brands in our industry
- KRIncrease website traffic by 30% through partnership-driven promotions
- KRGenerate 100 new leads by leveraging partner networks and referrals
OKRs to boost customer acquisition for consultancy business
- ObjectiveBoost customer acquisition for consultancy business
- KRConvert 20% of website visitors into leads with an optimized conversion strategy
- Implement robust SEO to increase website visibility and traffic
- Create appealing, clear call-to-actions for visitor engagement
- Install analytics to track and improve conversion rates
- KRIncrease website traffic by 30% through SEO and content marketing strategies
- Utilize SEO analytics tools to monitor results and optimize strategies
- Create shareable, high-quality content for increased backlinks
- Implement targeted SEO keywords in blog posts and website content
- KRAttain a close rate of 15% by improving sales outreach and follow-up processes
- Streamline follow-up process to ensure timely communication
- Implement efficient CRM system for effective sales tracking
- Provide team with progressive sales training and workshops
OKRs to increase customer acquisition and boost account productivity
- ObjectiveIncrease customer acquisition and boost account productivity
- KRAchieve 20% rise in new customer sign-ups
- Introduce incentives for new signups
- Improve website interface for easy and quick signups
- Launch social media marketing campaigns
- KRDecrease inactive accounts by 10% through engagement strategies
- Implement personalized email campaigns targeting inactive users
- Offer exclusive incentives to reactivate dormant accounts
- Enhance user experience to encourage re-engagement
- KRImprove the weekly usage rate of active accounts by 15%
- Improve user experience to enhance account engagement
- Introduce compelling weekly content or features
- Incentivize more frequent logins with weekly bonuses or rewards
OKRs to boost asset growth from new and existing customers
- ObjectiveBoost asset growth from new and existing customers
- KRIncrease new customer along with asset acquisition by 30%
- Streamline onboarding process to increase customer retention
- Implement targeted marketing campaigns to attract new customers
- Promote special offers and incentives for large asset acquisition
- KRReduce asset churn rate to less than 5%
- Enhance customer engagement to foster loyalty
- Implement strategies to improve asset longevity
- Identify key causes for high asset churn rate
- KRImprove existing customer assets growth by 40%
- Enhance brand loyalty program to encourage more purchases
- Improve customer service and relationship management
- Implement cross-selling strategies to promote additional products
OKRs to attain fifteen new customers
- ObjectiveAttain fifteen new customers
- KRIntroduce a referral program to encourage 5 existing customers to bring in new ones
- Track the number of referrals from the program
- Clearly communicate the referral program to current customers
- Develop a rewarding referral program for existing customers
- KRImplement a targeted marketing campaign to attract 50 potential leads
- Create engaging, personalized advertisement content for chosen platforms
- Identify target audience based on product/service relevance and market trend
- Track and analyze campaign progress daily, making adjustments as needed
- KRConvert 30% of leads into active customers through enhanced customer service
- Implement a system that tracks customer satisfaction
- Develop personalized follow-up strategies for leads
- Implement intensive training for customer service agents
OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- ObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
- KRImprove app store optimizations to increase organic downloads by 20%
- Leverage user feedback for app improvement
- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- KREnhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- KRImplement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- KRDecrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
OKRs to amplify customer acquisition for the 1:4 matrix product
- ObjectiveAmplify customer acquisition for the 1:4 matrix product
- KRIncrease weekly signups by 30% through marketing promotions
- Collaborate with influencers to promote the signup process
- Develop attractive promotional offers for new signups
- Increase social media advertising to reach more potential customers
- KRMaintain customer retention rate above 85% by improving customer service
- Develop customer loyalty programs
- Implement a customer feedback mechanism
- Train staff to enhance their customer service skills
- KRCollaborate with 20 new wholesalers to diversify distribution channels
- Negotiate and finalize contracts with 20 wholesalers
- Contact selected wholesalers to discuss potential collaborations
- Research and identify potential wholesaler partnerships
OKRs to increase the client base significantly
- ObjectiveIncrease the client base significantly
- KRAcquire 20% more new clients through enhanced marketing strategies
- Initiate referral incentives for existing clients
- Develop targeted social media advertising campaigns
- Implement SEO strategies to boost online visibility
- KRRetain at least 95% of existing clients through improved customer service
- Develop a personalized customer appreciation program
- Implement a client feedback system to identify service improvements
- Train staff on advanced customer service techniques
- KRUpsell to 15% of existing clientele to increase their investment
- Communicate proposals through one-on-one consultations
- Identify top 15% customers and evaluate their investment habits
- Develop individually tailored investment increase proposals
Customer Acquisition OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Customer Acquisition OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to reduce activation churn
- OKRs to monetize new YouTube channel focused on self-improvement content
- OKRs to expand understanding of commissioned projects
- OKRs to improve leadership skills
- OKRs to boost the sales performance to reach 1.44 million
- OKRs to enhance service infrastructure to improve customer satisfaction