Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Customer Acquisition OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Customer Acquisition to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Customer Acquisition OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Customer Acquisition OKRs examples
You will find in the next section many different Customer Acquisition Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost customer acquisition rates significantly
ObjectiveBoost customer acquisition rates significantly
KRConvert 5% of website visitors into customers using a refined sales funnel
Implement a follow-up email campaign for site visitors
Improve website navigation for easy access to product pages
Optimize site content for stronger calls to action
KRIncrease website traffic by 30% through improved SEO and online advertising
Analyze results regularly, adjust strategies accordingly
Implement SEO strategies, focusing on keywords and website optimization
Invest in online ads targeting your audience demographic
KRDecrease customer churn rate by 10% through enhanced customer retention initiatives
Develop personalized promotional offers for loyal customers
Enhance customer service training to improve customer satisfaction
Implement a feedback system to understand customer's needs better
OKRs to boost customer acquisition
ObjectiveIncrease customer acquisition
KRIncrease number of customer sign-ups by 30%
Develop content to engage potential customers.
Offer incentives for customers to sign up.
Increase visibility of sign-up process on website.
Create an email marketing campaign to target potential customers.
KRIncrease customer lifetime value by 20%
Create targeted email campaigns with personalized content.
Develop a loyalty program for existing customers.
Offer special discounts and promotions to existing customers.
Increase customer service response times.
OKRs to build strategic partnerships to reach new audiences and drive customer acquisition
ObjectiveExpand customer acquisition through strategic partnerships
KRAchieve a 20% increase in revenue from converted partnership leads
KREstablish 5 new partnerships with relevant brands in our industry
KRIncrease website traffic by 30% through partnership-driven promotions
KRGenerate 100 new leads by leveraging partner networks and referrals
OKRs to boost customer acquisition for consultancy business
ObjectiveBoost customer acquisition for consultancy business
KRConvert 20% of website visitors into leads with an optimized conversion strategy
Implement robust SEO to increase website visibility and traffic
Create appealing, clear call-to-actions for visitor engagement
Install analytics to track and improve conversion rates
KRIncrease website traffic by 30% through SEO and content marketing strategies
Utilize SEO analytics tools to monitor results and optimize strategies
Create shareable, high-quality content for increased backlinks
Implement targeted SEO keywords in blog posts and website content
KRAttain a close rate of 15% by improving sales outreach and follow-up processes
Streamline follow-up process to ensure timely communication
Implement efficient CRM system for effective sales tracking
Provide team with progressive sales training and workshops
OKRs to increase customer acquisition and boost account productivity
ObjectiveIncrease customer acquisition and boost account productivity
KRAchieve 20% rise in new customer sign-ups
Introduce incentives for new signups
Improve website interface for easy and quick signups
Launch social media marketing campaigns
KRDecrease inactive accounts by 10% through engagement strategies
Implement personalized email campaigns targeting inactive users
Offer exclusive incentives to reactivate dormant accounts
Enhance user experience to encourage re-engagement
KRImprove the weekly usage rate of active accounts by 15%
Improve user experience to enhance account engagement
Introduce compelling weekly content or features
Incentivize more frequent logins with weekly bonuses or rewards
OKRs to boost asset growth from new and existing customers
ObjectiveBoost asset growth from new and existing customers
KRIncrease new customer along with asset acquisition by 30%
Streamline onboarding process to increase customer retention
Implement targeted marketing campaigns to attract new customers
Promote special offers and incentives for large asset acquisition
KRReduce asset churn rate to less than 5%
Enhance customer engagement to foster loyalty
Implement strategies to improve asset longevity
Identify key causes for high asset churn rate
KRImprove existing customer assets growth by 40%
Enhance brand loyalty program to encourage more purchases
Improve customer service and relationship management
Implement cross-selling strategies to promote additional products
OKRs to attain fifteen new customers
ObjectiveAttain fifteen new customers
KRIntroduce a referral program to encourage 5 existing customers to bring in new ones
Track the number of referrals from the program
Clearly communicate the referral program to current customers
Develop a rewarding referral program for existing customers
KRImplement a targeted marketing campaign to attract 50 potential leads
Create engaging, personalized advertisement content for chosen platforms
Identify target audience based on product/service relevance and market trend
Track and analyze campaign progress daily, making adjustments as needed
KRConvert 30% of leads into active customers through enhanced customer service
Implement a system that tracks customer satisfaction
Develop personalized follow-up strategies for leads
Implement intensive training for customer service agents
OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
ObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
KRImprove app store optimizations to increase organic downloads by 20%
Leverage user feedback for app improvement
Review and enhance keyword strategy in app descriptions
Optimize app icon and screenshots for better visibility
KREnhance referral program to increase organic acquisition by 30%
Redesign referral incentives to make them more attractive
Implement user-friendly referral process in the app/website
Launch marketing campaign to promote referral program
KRImplement A/B tests on marketing channels to enhance conversion rates by 15%
Identify key variables for A/B testing in current marketing channels
Analyze results, identify successful variables, implement changes
Plan and execute A/B tests in the identified marketing channels
KRDecrease app installation cost by 25% through optimizing ad targeting
Analyze user data to better understand our successful app installation demographics
Monitor and adjust ad campaigns based on performance metrics
Refine ad targeting parameters based on this analysis
OKRs to amplify customer acquisition for the 1:4 matrix product
ObjectiveAmplify customer acquisition for the 1:4 matrix product
KRIncrease weekly signups by 30% through marketing promotions
Collaborate with influencers to promote the signup process
Develop attractive promotional offers for new signups
Increase social media advertising to reach more potential customers
KRMaintain customer retention rate above 85% by improving customer service
Develop customer loyalty programs
Implement a customer feedback mechanism
Train staff to enhance their customer service skills
KRCollaborate with 20 new wholesalers to diversify distribution channels
Negotiate and finalize contracts with 20 wholesalers
Contact selected wholesalers to discuss potential collaborations
Research and identify potential wholesaler partnerships
OKRs to increase the client base significantly
ObjectiveIncrease the client base significantly
KRAcquire 20% more new clients through enhanced marketing strategies
Initiate referral incentives for existing clients
Develop targeted social media advertising campaigns
Implement SEO strategies to boost online visibility
KRRetain at least 95% of existing clients through improved customer service
Develop a personalized customer appreciation program
Implement a client feedback system to identify service improvements
Train staff on advanced customer service techniques
KRUpsell to 15% of existing clientele to increase their investment
Communicate proposals through one-on-one consultations
Identify top 15% customers and evaluate their investment habits
Develop individually tailored investment increase proposals
Customer Acquisition OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Customer Acquisition OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to streamline workflow for enhanced productivity
OKRs to excel in team building and professional development services
OKRs to enhance employee dedication via communication optimization
OKRs to become proficient at React
OKRs to implement ORK to boost overall system performance
OKRs to enhance overall structural and aesthetic quality of the building