OKR template to attain fifteen new customers

The first part of this OKR focuses on using a referral program to encourage existing customers to introduce new ones. This new program will need to be tracked and communicated to customers distinctly to ensure its effectiveness. Additionally, the referral program will reward existing customers, incentivizing them to introduce new customers to the business.

The second objective is to implement a targeted marketing campaign that will attract 50 potential new leads. This involves creating engaging and personalized advertisement content, identifying a target audience based on their product relevance, and tracking and adjusting the campaign based on its daily progress.

The final objective of the OKR is to convert 30% of these leads into active customers through improved customer service. To achieve this, a tracking system for customer satisfaction will be implemented. Furthermore, personalized follow-up strategies for leads and intensive training for customer service agents will be employed.

Together, these strategies aim to attain fifteen new customers, through cultivating customer introductions, employing targeted marketing strategies, and converting leads through excellent customer service.