Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Product OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Product OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Product OKRs examples
We've added many examples of Product Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to achieve Product-Market Fit (PMF)
ObjectiveAchieve Product-Market Fit (PMF)
KRAcquire 50 new active users weekly to validate market demand
Improve referral program to incentivize existing users- Optimize website for user accessibility and engagement
- Develop and implement a strategic social media marketing plan
- KRImprove key product feature based on feedback to increase user retention by 20%
- Develop and implement the improvement strategy
- Analyze feedback for ideas to enhance the key product feature
- Monitor user retention rates for improvements
- KRConduct 25 customer interviews to understand product usage and satisfaction
- Develop a comprehensive interview questionnaire
- Identify 25 customers who actively use the product
- Conduct and record customer interviews
OKRs to achieve product-market fit and expand market reach
- ObjectiveAchieve product-market fit and expand market reach
- KRIncrease customer satisfaction level by 30% through product improvements
- Conduct surveys to identify areas of the product needing improvement
- Implement improvements and track customer satisfaction levels
- Develop a roadmap for product enhancements based on customer feedback
- KREstablish partnerships in two new markets and secure initial contracts
- Initiate business proposals with potential partners
- Identify potential partners in target markets
- Negotiate and secure initial contracts
- KRIncrease product usage by 25% in the newly penetrated markets
- Offer promotional trials to entice initial usage
- Implement product training sessions for new consumers
- Launch targeted marketing campaigns to promote product awareness
OKRs to decrease average product impact across categories annually
- ObjectiveDecrease average product impact across categories annually
- KRIncrease reusability/recyclability of products by 15%
- Implement design for recyclability guidelines
- Develop reusable product line
- Explore partnerships with recycling organizations
- KRImplement 5 eco-friendly modifications in product design and packaging
- Investigate biodegradable or recyclable packaging options
- Research eco-friendly materials for product design improvement
- Organize training on sustainability for product design team
- KRReduce product waste by 10% through improved production processes
- Train staff on lean manufacturing principles
- Implement regular equipment maintenance for optimal efficiency
- Review and improve current production procedures
OKRs to enhance customer retention to affirm product-market fit
- ObjectiveEnhance customer retention to affirm product-market fit
- KRReduce customer churn rate by 15%
- Implement customer satisfaction surveys to identify pain points
- Enhance customer support for better service quality
- Offer loyalty programs or customer retention incentives
- KRIncrease repeat purchase rate by 20%
- Implement customer feedback for better service and satisfaction
- Improve product quality to encourage repeat purchases
- Enhance customer loyalty via reward schemes or discount programs
- KRImprove customer satisfaction score by 10 points
- Increase response time and improve complaint resolution procedure
- Implement training programs addressing customer dissatisfaction issues
- Conduct regular surveys to understand customer needs and satisfaction level
OKRs to develop and launch a range of sub-products
- ObjectiveDevelop and launch a range of sub-products
- KRIdentify 10 potential sub-products from existing product by week 4
- Analyze market for existing product spin-offs potential
- Review existing product features for spin-off potential
- Conduct a brainstorming session with product team
- KRSuccessfully launch 3 refined sub-products in the market by week 12
- Officially launch sub-products in market by week 12
- Plan marketing and distribution strategies by week 8
- Finalize specifications and improvements of sub-products by week 4
- KRComplete development of 5 sub-products for testing by week 8
- Prioritize and assign development roles for each sub-product
- Ensure continuous monitoring and progress reports
- Finalize and prepare sub-products for testing
OKRs to uphold highest product quality standards
- ObjectiveUphold highest product quality standards
- KRAchieve 95% positive product quality feedback from customer satisfaction surveys
- Implement rigorous product quality checks before distribution
- Develop customer service training for addressing product concerns
- Launch satisfaction surveys post-purchase to collect feedback
- KRImplement advanced training for 90% of production personnel for enhanced workmanship
- Develop an advanced training program targeting identified gaps
- Identify skills gap in production personnel for advanced training
- Enroll 90% of production staff in advanced training program
- KRReduce product defects by 20% through improved quality control measures
- Regularly review and update quality control guidelines
- Implement strict quality control protocols for every production stage
- Train staff on new quality control measures and standards
OKRs to strengthen quality control for product consistency
- ObjectiveStrengthen quality control for product consistency
- KRIncrease inspection checks by 30% to limit manufacturing defects
- Develop more rigorous inspection protocols to ensure quality
- Implement weekly inspection training sessions for staff
- Hire additional inspectors to increase inspection capacity
- KRImplement a new quality analysis metric for 100% of products
- Test the new model on a small product sample
- Develop a comprehensive new quality analysis metric model
- Apply the metric across all product lines, ensuring 100% coverage
- KRDeliver training to 80% of production staff on updated quality control guidelines
- Monitor and validate individual's training completion records
- Create or update training materials and schedule sessions
- Identify individuals who need training on updated guidelines
OKRs to drive improvement in overall product quality
- ObjectiveDrive improvement in overall product quality
- KRIncrease customer satisfaction score to above 90% through enhanced quality management systems
- Establish a comprehensive customer feedback system
- Implement regular training for quality management techniques
- Analyze and improve existing quality control procedures
- KRReduce manufacturing defects by 15% through process optimisation
- Review and improve quality control procedures
- Implement regular machine maintenance to enhance performance
- Train staff on optimized production techniques
- KRImplement 3 new quality assurance protocols to improve adherence to regulatory standards
- Identify gaps/weaknesses in current quality assurance protocols
- Conduct training session to implement new protocols
- Develop 3 new protocols addressing identified gaps
OKRs to achieve Product-Market fit
- ObjectiveAchieve Product-Market fit
- KR40% of new users are still active after 2 months
- Identify and build core missing features
- Talk to 20 leads and users
- KRGet a 40% score on Product-Market fit survey
- Send survey to existing beta users
- Create a product-market fit survey on Typeform
- KRGet 100 new leads every week
- Build a sustainable growth channel
- Establish referral program to turn successful users into advocates
OKRs to enhance product-market fit by conducting customer research and implementing user feedback
- ObjectiveImprove product-market fit by leveraging customer research and user feedback
- KRMeasure the impact of the improvements on product-market fit by tracking user metrics
- KRConduct in-depth interviews with 50 potential and existing customers
- KRImplement the top 3 product improvements within 3 weeks
- KRAnalyze user feedback and identify the top 3 product improvements
Product OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Product OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to develop strong investor relations strategy
- OKRs to enhance the effectiveness of search functionality through optimal weighting
- OKRs to enhance efficiency of inventory management system
- OKRs to facilitate 27001 certification readiness for the legal team
- OKRs to implement efficient test automation processes
- OKRs to improve stakeholder satisfaction in TVET environment