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10 OKR examples for Product

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What are Product OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Product OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Product OKRs examples

We've added many examples of Product Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to achieve Product-Market Fit (PMF)

  • ObjectiveAchieve Product-Market Fit (PMF)
  • KRAcquire 50 new active users weekly to validate market demand
  • TaskImprove referral program to incentivize existing users
  • TaskOptimize website for user accessibility and engagement
  • TaskDevelop and implement a strategic social media marketing plan
  • KRImprove key product feature based on feedback to increase user retention by 20%
  • TaskDevelop and implement the improvement strategy
  • TaskAnalyze feedback for ideas to enhance the key product feature
  • TaskMonitor user retention rates for improvements
  • KRConduct 25 customer interviews to understand product usage and satisfaction
  • TaskDevelop a comprehensive interview questionnaire
  • TaskIdentify 25 customers who actively use the product
  • TaskConduct and record customer interviews

OKRs to achieve product-market fit and expand market reach

  • ObjectiveAchieve product-market fit and expand market reach
  • KRIncrease customer satisfaction level by 30% through product improvements
  • TaskConduct surveys to identify areas of the product needing improvement
  • TaskImplement improvements and track customer satisfaction levels
  • TaskDevelop a roadmap for product enhancements based on customer feedback
  • KREstablish partnerships in two new markets and secure initial contracts
  • TaskInitiate business proposals with potential partners
  • TaskIdentify potential partners in target markets
  • TaskNegotiate and secure initial contracts
  • KRIncrease product usage by 25% in the newly penetrated markets
  • TaskOffer promotional trials to entice initial usage
  • TaskImplement product training sessions for new consumers
  • TaskLaunch targeted marketing campaigns to promote product awareness

OKRs to decrease average product impact across categories annually

  • ObjectiveDecrease average product impact across categories annually
  • KRIncrease reusability/recyclability of products by 15%
  • TaskImplement design for recyclability guidelines
  • TaskDevelop reusable product line
  • TaskExplore partnerships with recycling organizations
  • KRImplement 5 eco-friendly modifications in product design and packaging
  • TaskInvestigate biodegradable or recyclable packaging options
  • TaskResearch eco-friendly materials for product design improvement
  • TaskOrganize training on sustainability for product design team
  • KRReduce product waste by 10% through improved production processes
  • TaskTrain staff on lean manufacturing principles
  • TaskImplement regular equipment maintenance for optimal efficiency
  • TaskReview and improve current production procedures

OKRs to enhance customer retention to affirm product-market fit

  • ObjectiveEnhance customer retention to affirm product-market fit
  • KRReduce customer churn rate by 15%
  • TaskImplement customer satisfaction surveys to identify pain points
  • TaskEnhance customer support for better service quality
  • TaskOffer loyalty programs or customer retention incentives
  • KRIncrease repeat purchase rate by 20%
  • TaskImplement customer feedback for better service and satisfaction
  • TaskImprove product quality to encourage repeat purchases
  • TaskEnhance customer loyalty via reward schemes or discount programs
  • KRImprove customer satisfaction score by 10 points
  • TaskIncrease response time and improve complaint resolution procedure
  • TaskImplement training programs addressing customer dissatisfaction issues
  • TaskConduct regular surveys to understand customer needs and satisfaction level

OKRs to develop and launch a range of sub-products

  • ObjectiveDevelop and launch a range of sub-products
  • KRIdentify 10 potential sub-products from existing product by week 4
  • TaskAnalyze market for existing product spin-offs potential
  • TaskReview existing product features for spin-off potential
  • TaskConduct a brainstorming session with product team
  • KRSuccessfully launch 3 refined sub-products in the market by week 12
  • TaskOfficially launch sub-products in market by week 12
  • TaskPlan marketing and distribution strategies by week 8
  • TaskFinalize specifications and improvements of sub-products by week 4
  • KRComplete development of 5 sub-products for testing by week 8
  • TaskPrioritize and assign development roles for each sub-product
  • TaskEnsure continuous monitoring and progress reports
  • TaskFinalize and prepare sub-products for testing

OKRs to uphold highest product quality standards

  • ObjectiveUphold highest product quality standards
  • KRAchieve 95% positive product quality feedback from customer satisfaction surveys
  • TaskImplement rigorous product quality checks before distribution
  • TaskDevelop customer service training for addressing product concerns
  • TaskLaunch satisfaction surveys post-purchase to collect feedback
  • KRImplement advanced training for 90% of production personnel for enhanced workmanship
  • TaskDevelop an advanced training program targeting identified gaps
  • TaskIdentify skills gap in production personnel for advanced training
  • TaskEnroll 90% of production staff in advanced training program
  • KRReduce product defects by 20% through improved quality control measures
  • TaskRegularly review and update quality control guidelines
  • TaskImplement strict quality control protocols for every production stage
  • TaskTrain staff on new quality control measures and standards

OKRs to strengthen quality control for product consistency

  • ObjectiveStrengthen quality control for product consistency
  • KRIncrease inspection checks by 30% to limit manufacturing defects
  • TaskDevelop more rigorous inspection protocols to ensure quality
  • TaskImplement weekly inspection training sessions for staff
  • TaskHire additional inspectors to increase inspection capacity
  • KRImplement a new quality analysis metric for 100% of products
  • TaskTest the new model on a small product sample
  • TaskDevelop a comprehensive new quality analysis metric model
  • TaskApply the metric across all product lines, ensuring 100% coverage
  • KRDeliver training to 80% of production staff on updated quality control guidelines
  • TaskMonitor and validate individual's training completion records
  • TaskCreate or update training materials and schedule sessions
  • TaskIdentify individuals who need training on updated guidelines

OKRs to achieve Product-Market fit

  • ObjectiveAchieve Product-Market fit
  • KR40% of new users are still active after 2 months
  • TaskIdentify and build core missing features
  • TaskTalk to 20 leads and users
  • KRGet a 40% score on Product-Market fit survey
  • TaskSend survey to existing beta users
  • TaskCreate a product-market fit survey on Typeform
  • KRGet 100 new leads every week
  • TaskBuild a sustainable growth channel
  • TaskEstablish referral program to turn successful users into advocates

OKRs to enhance product-market fit by conducting customer research and implementing user feedback

  • ObjectiveImprove product-market fit by leveraging customer research and user feedback
  • KRMeasure the impact of the improvements on product-market fit by tracking user metrics
  • KRConduct in-depth interviews with 50 potential and existing customers
  • KRImplement the top 3 product improvements within 3 weeks
  • KRAnalyze user feedback and identify the top 3 product improvements

OKRs to enhance product quality by reducing production defects

  • ObjectiveEnhance product quality by reducing production defects
  • KRDecrease production defects by 30% through tightened quality control processes
  • TaskTrain staff on the new quality standards
  • TaskImplement stringent quality control measures in the production line
  • TaskRegularly inspect and update production equipment
  • KRConduct training sessions for QA team to enhance in-depth product knowledge
  • TaskIdentify key product aspects for the QA team to understand deeply
  • TaskSchedule and facilitate product knowledge training sessions
  • TaskDevelop comprehensive training materials/briefs for each aspect
  • KRImplement a new, more thorough testing protocol within the development cycle
  • TaskResearch and adopt a comprehensive testing method
  • TaskEducate development team about new protocol
  • TaskIdentify the weak spots in the current testing protocol

Product OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Product OKR templates

We have more templates to help you draft your team goals and OKRs.

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