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tability.ioWhat are Product OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Product OKRs examples
We've added many examples of Product Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to achieve Product-Market Fit (PMF)
ObjectiveAchieve Product-Market Fit (PMF)
KRAcquire 50 new active users weekly to validate market demand
Improve referral program to incentivize existing users- Optimize website for user accessibility and engagement
- Develop and implement a strategic social media marketing plan
- KRImprove key product feature based on feedback to increase user retention by 20%
- Develop and implement the improvement strategy
- Analyze feedback for ideas to enhance the key product feature
- Monitor user retention rates for improvements
- KRConduct 25 customer interviews to understand product usage and satisfaction
- Develop a comprehensive interview questionnaire
- Identify 25 customers who actively use the product
- Conduct and record customer interviews
OKRs to achieve product-market fit and expand market reach
- ObjectiveAchieve product-market fit and expand market reach
- KRIncrease customer satisfaction level by 30% through product improvements
- Conduct surveys to identify areas of the product needing improvement
- Implement improvements and track customer satisfaction levels
- Develop a roadmap for product enhancements based on customer feedback
- KREstablish partnerships in two new markets and secure initial contracts
- Initiate business proposals with potential partners
- Identify potential partners in target markets
- Negotiate and secure initial contracts
- KRIncrease product usage by 25% in the newly penetrated markets
- Offer promotional trials to entice initial usage
- Implement product training sessions for new consumers
- Launch targeted marketing campaigns to promote product awareness
OKRs to decrease average product impact across categories annually
- ObjectiveDecrease average product impact across categories annually
- KRIncrease reusability/recyclability of products by 15%
- Implement design for recyclability guidelines
- Develop reusable product line
- Explore partnerships with recycling organizations
- KRImplement 5 eco-friendly modifications in product design and packaging
- Investigate biodegradable or recyclable packaging options
- Research eco-friendly materials for product design improvement
- Organize training on sustainability for product design team
- KRReduce product waste by 10% through improved production processes
- Train staff on lean manufacturing principles
- Implement regular equipment maintenance for optimal efficiency
- Review and improve current production procedures
OKRs to develop and launch a range of sub-products
- ObjectiveDevelop and launch a range of sub-products
- KRIdentify 10 potential sub-products from existing product by week 4
- Analyze market for existing product spin-offs potential
- Review existing product features for spin-off potential
- Conduct a brainstorming session with product team
- KRSuccessfully launch 3 refined sub-products in the market by week 12
- Officially launch sub-products in market by week 12
- Plan marketing and distribution strategies by week 8
- Finalize specifications and improvements of sub-products by week 4
- KRComplete development of 5 sub-products for testing by week 8
- Prioritize and assign development roles for each sub-product
- Ensure continuous monitoring and progress reports
- Finalize and prepare sub-products for testing
OKRs to uphold highest product quality standards
- ObjectiveUphold highest product quality standards
- KRAchieve 95% positive product quality feedback from customer satisfaction surveys
- Implement rigorous product quality checks before distribution
- Develop customer service training for addressing product concerns
- Launch satisfaction surveys post-purchase to collect feedback
- KRImplement advanced training for 90% of production personnel for enhanced workmanship
- Develop an advanced training program targeting identified gaps
- Identify skills gap in production personnel for advanced training
- Enroll 90% of production staff in advanced training program
- KRReduce product defects by 20% through improved quality control measures
- Regularly review and update quality control guidelines
- Implement strict quality control protocols for every production stage
- Train staff on new quality control measures and standards
OKRs to strengthen quality control for product consistency
- ObjectiveStrengthen quality control for product consistency
- KRIncrease inspection checks by 30% to limit manufacturing defects
- Develop more rigorous inspection protocols to ensure quality
- Implement weekly inspection training sessions for staff
- Hire additional inspectors to increase inspection capacity
- KRImplement a new quality analysis metric for 100% of products
- Test the new model on a small product sample
- Develop a comprehensive new quality analysis metric model
- Apply the metric across all product lines, ensuring 100% coverage
- KRDeliver training to 80% of production staff on updated quality control guidelines
- Monitor and validate individual's training completion records
- Create or update training materials and schedule sessions
- Identify individuals who need training on updated guidelines
OKRs to achieve Product-Market fit
- ObjectiveAchieve Product-Market fit
- KR40% of new users are still active after 2 months
- Identify and build core missing features
- Talk to 20 leads and users
- KRGet a 40% score on Product-Market fit survey
- Send survey to existing beta users
- Create a product-market fit survey on Typeform
- KRGet 100 new leads every week
- Build a sustainable growth channel
- Establish referral program to turn successful users into advocates
OKRs to enhance product-market fit by conducting customer research and implementing user feedback
- ObjectiveImprove product-market fit by leveraging customer research and user feedback
- KRMeasure the impact of the improvements on product-market fit by tracking user metrics
- KRConduct in-depth interviews with 50 potential and existing customers
- KRImplement the top 3 product improvements within 3 weeks
- KRAnalyze user feedback and identify the top 3 product improvements
OKRs to enhance product quality by reducing production defects
- ObjectiveEnhance product quality by reducing production defects
- KRDecrease production defects by 30% through tightened quality control processes
- Train staff on the new quality standards
- Implement stringent quality control measures in the production line
- Regularly inspect and update production equipment
- KRConduct training sessions for QA team to enhance in-depth product knowledge
- Identify key product aspects for the QA team to understand deeply
- Schedule and facilitate product knowledge training sessions
- Develop comprehensive training materials/briefs for each aspect
- KRImplement a new, more thorough testing protocol within the development cycle
- Research and adopt a comprehensive testing method
- Educate development team about new protocol
- Identify the weak spots in the current testing protocol
OKRs to improve our team's productivity and efficiency
- ObjectiveImprove our team's productivity and efficiency
- KRDecrease wastage of resources by 20%
- Train staff on resource conservation strategies
- Conduct regular equipment checks for optimal functionality
- Implement efficiency measures in production processes
- KRIncrease weekly team output by 15%
- Monitor, evaluate, and adjust work processes regularly
- Enhance staff skills through focused training
- Implement efficient work strategies and new productivity tools
- KRReduce project turnaround time by 25%
- Delegate responsibilities effectively among team members
- Implement time management techniques
- Streamline workflows and eliminate unnecessary steps
How to write your own Product OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Product OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Product OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to strengthen the partnership between business leaders and people business partners
- OKRs to optimize the company's financial ratio
- OKRs to establish leadership in the AI industry
- OKRs to enhance the customer advocacy program
- OKRs to amplify brand reputation to boost lead generation
- OKRs to enhance efficiency and productivity within the legal team