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tability.ioWhat are Product Managers OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Managers to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Product Managers OKRs examples
We've added many examples of Product Managers Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to prepare a successful product launch
ObjectiveBe on track for a successful launch of next quarter
KRBuild a mailing list of 1,0000 people
Find relevant Facebook and LinkedIn groups- List on Product Hunt as an upcoming product
- Create landing page with beta signup form
- Share on Reddit, HackerNews, etc...
- KREnroll 5 influencers to boost our profile on social media on launch day
- KRSecure 10 press articles with known publications
- List 25 journalists that could be interested in writing about us
- Create PR kit
OKRs to achieve Product-Market fit
- ObjectiveAchieve Product-Market fit
- KR40% of new users are still active after 2 months
- Identify and build core missing features
- Talk to 20 leads and users
- KRGet a 40% score on Product-Market fit survey
- Send survey to existing beta users
- Create a product-market fit survey on Typeform
- KRGet 100 new leads every week
- Build a sustainable growth channel
- Establish referral program to turn successful users into advocates
OKRs to turn users into true fans
- ObjectiveTurn our users into true fans
- KRIncrease usage rate per account from 40% to 70%
- Publish best practice guides to help onboard new users
- Interview 20 customers to understand what's missing for full rollout
- Create drip feed to keep users engage with the product
- KRImprove NPS score from 25 to 50
- Run UX debt sprint to polish the existing UI
- Schedule 20 customer interviews to understand gaps in features
- KRIncrease our G2 Review score from 4.2 to 4.8
- Read existing reviews and summarize improvement requests
- Tackle top 5 issues mentioned by users
OKRs to improve self-serve onboarding
- ObjectiveOur users can onboard the product by themselves with success
- KR70% of new leads complete their activation process on their first day
- Add sample data to customer instances on load
- Add in-product help to guide users through the onboarding
- KR80% of our users are satisfied with the onboarding
- Add onboarding satisfaction survey to the drip feed
- KRWe have 10 tutorials covering core parts of the product
OKRs to create a successful MVP
- ObjectiveCreate a successful MVP
- KROur NPS is above 40 with early adopters
- Identify and solve top 5 improvement requests
- Sign up for Wootric to get NPS feedback
- KROur 8-week retention rate is above 30%
- KR60% of users complete their onboarding process
OKRs to improve development team productivity
- ObjectiveIncrease development team productivity
- KRReduce average time taken to complete development tasks by 20%
- Provide developers with necessary training and resources to enhance productivity
- Implement agile development methodologies and prioritize tasks based on importance
- Encourage open communication and collaboration among team members to expedite task completion
- Identify bottlenecks in the development process to streamline efficiency
- KRImprove unit test coverage by 10% for critical components
- KRReduce the number of production bugs reported by customers by 25%
- Conduct regular code reviews to identify and fix potential bugs before deployment
- Implement automated unit testing for critical components and frequently executed code
- Increase the frequency of software releases to address and resolve issues more promptly
- Improve communication channels with customers to encourage reporting and capturing of bugs
- KRIncrease code review completion rate by 15%
- Schedule regular team meetings to discuss and address code review concerns
- Provide comprehensive and concise code review guidelines for reviewers
- Encourage timely and constructive feedback during code review discussions
- Implement a clear and streamlined code review process
OKRs to improve team collaboration and communication for increased productivity
- ObjectiveEnhance team productivity through better collaboration and communication
- KRReduce response time on team chat by 50%
- KRAchieve 90% satisfaction rate with communication tools through surveys
- KRLaunch and complete 2 cross-functional projects within the quarter
- KRIncrease weekly team meetings attendance by 20%
OKRs to successfully integrate and deploy Productiv SaaS for IT management
- ObjectiveSuccessfully integrate and deploy Productiv SaaS for IT management
- KRTrain 90% of the IT team on Productiv SaaS application management functionalities
- Identify members of IT team needing Productiv SaaS training
- Secure trainings for Productiv SaaS application management
- Schedule and ensure employees attend the training sessions
- KRComplete Productiv SaaS integration with existing systems by 75% in the first month
- Develop a comprehensive integration plan for Productiv SaaS
- Initiate the integration of Productiv SaaS with existing systems
- Monitor and evaluate the progress of the integration
- KRIdentify and manage 70% of shadow IT instances using Productiv SaaS
- Deploy Productiv SaaS tool across all company systems
- Conduct a thorough inventory to identify shadow IT instances
- Leverage Productiv reporting to manage identified shadow IT elements
OKRs to eliminate high-risk tech debt over the next year
- ObjectiveReduce high-risk tech debt to improve system stability
- KRConduct a thorough analysis to measure the impact of eliminating each high-risk tech debt item
- KROutline and prioritize initiatives to eliminate each high-risk tech debt item
- KRComplete the elimination of at least 50% of high-risk tech debt items
- KRIdentify top 10 high-risk tech debt items
OKRs to maximize team efficiency to achieve 80,000 hours of work
- ObjectiveMaximize team efficiency to achieve 80,000 hours of work
- KRImplementation of productivity-enhancing tools to reduce idle time by 15%
- Implement chosen tools across relevant departments
- Research and select potential productivity-enhancing tools
- Continuously review and monitor tool usage and efficiency
- KRIncrease average weekly work hours by 10%
- Encourage staff to take fewer, shorter breaks
- Evaluate and adjust employee scheduling for increased efficiency
- Implement mandatory, productive overtime procedures
- KRTrain team on time management skills to improve work speed by 20%
- Schedule training sessions for all team members
- Identify a comprehensive time management training program
- Monitor productivity to measure impact of training
How to write your own Product Managers OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Product Managers OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Product Managers OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Managers OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to inspire customers with relevant homepage content to drive app revisits
- OKRs to enhance the customer advocacy program
- OKRs to streamline BIM resolves for on-site construction issues
- OKRs to implement regulatory compliance changes effectively
- OKRs to increase Help Desk Quality Assurance Rating
- OKRs to ensure completion of all account schedules and bank reconciliations