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10 OKR examples for Marketing

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What are Marketing OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Marketing to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Marketing OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Marketing OKRs examples

We've added many examples of Marketing Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to deepen WIMU penetration in Latin America using the marketing-influenced deals approach

  • ObjectiveDeepen WIMU penetration in Latin America using the marketing-influenced deals approach
  • KRAcquire 25 new WIMU partner memberships by end of quarter
  • TaskOutline and implement a referral reward program
  • TaskOrganize partnership outreach events or webinars
  • TaskCreate a compelling WIMU partner membership marketing campaign
  • KRIncrease cross-border WIMU deals by 30% quarter-over-quarter
  • TaskStrengthen relationships with cross-border partners
  • TaskDevelop and implement targeted marketing strategies
  • TaskIdentify potential markets and analyse their success potential for WIMU deals
  • KREnhance marketing campaign's reach to hit 200,000 engagements across Latin America
  • TaskResearch popular social platforms in Latin America
  • TaskCreate engaging content tailored to the demographic
  • TaskImplement targeted paid advertisements

OKRs to ensure Successful Onboarding onto Salesforce Marketing Cloud (SFMC)

  • ObjectiveEnsure Successful Onboarding onto Salesforce Marketing Cloud (SFMC)
  • KRComplete SFMC essential training modules with a score of 85% within the first month
  • TaskReview and understand SFMC course materials
  • TaskAim to achieve a minimum 85% score
  • TaskComplete all necessary training modules
  • KRSuccessfully set up 3 marketing campaigns using SFMC by the second month
  • TaskImplement campaigns using Salesforce Marketing Cloud (SFMC)
  • TaskIdentify objectives and target audience for each marketing campaign
  • TaskCreate engaging content tailored to each campaign objective
  • KRAttain a 20% increase in marketing campaign effectiveness using SFMC by quarter-end
  • TaskImplement and test new strategies in SFMC
  • TaskEvaluate past SFMC campaign data to identify improvement areas
  • TaskDevelop new strategies based on data insights

OKRs to strengthen and expand our outbound marketing efforts

  • ObjectiveStrengthen and expand our outbound marketing efforts
  • KRIncrease the outbound marketing leads by 25%
  • TaskDevelop a compelling cold outreach script
  • TaskIncrease number of weekly emails by 25%
  • TaskImplement paid social media advertising
  • KRImplement 3 new outbound marketing strategiessuccessfully
  • TaskResearch and identify three new outbound marketing strategies
  • TaskDevelop a detailed, step-by-step implementation plan
  • TaskExecute the plan and monitor its success
  • KRAchieve a 10% improvement in the conversion rate of outbound leads
  • TaskOptimize website's user interface for increased user engagement
  • TaskImplement personalized and targeted email marketing strategies
  • TaskEnhance after-sales service and customer support

OKRs to boost promotion conversions from Hubspot marketing emails

  • ObjectiveBoost promotion conversions from Hubspot marketing emails
  • KRDecrease email bounce rate to less than 2% by refining recipient list
  • TaskAnalyze and segment email recipient list based on engagement
  • TaskImplement a double opt-in subscription process
  • TaskRemove inactive and invalid email addresses periodically
  • KRDeploy A/B testing on emails to improve engagement by 5%
  • TaskIdentify key metrics to measure improved engagement
  • TaskCreate two distinct email variations for testing
  • TaskAnalyze A/B test data, determine successful strategy
  • KRAchieve a 15% increase in conversion rates from marketing emails by quarter end
  • TaskPersonalize email content to engage recipients better
  • TaskImprove email subject lines for increased open rates
  • TaskImplement A/B tests to optimize click-through rates

OKRs to enhance triggering and conversion rates through effective marketing strategies

  • ObjectiveEnhance triggering and conversion rates through effective marketing strategies
  • KRElevate conversion rates by 10% via optimizing the website's landing page
  • TaskImprove loading speed of the landing page
  • TaskCreate engaging, relevant content for the audience
  • TaskConduct A/B testing on various landing page designs
  • KRBoost social media engagement by 30% through regular, quality content posting
  • TaskDevelop engaging, relevant content that encourages interaction
  • TaskCreate a consistent posting schedule for all social media platforms
  • TaskImplement promotional strategies to increase post visibility
  • KRIncrease the Open Rate of marketing emails by 25%
  • TaskSegment email list for targeted, personalized content
  • TaskTest different sending times and days
  • TaskImprove subject lines to be more enticing and relevant

OKRs to amplify our brand visibility through strategic content marketing

  • ObjectiveAmplify our brand visibility through strategic content marketing
  • KRDrive a 25% growth in newsletter subscriptions with engaging blog posts
  • KRGenerate 20% increase in unique page visits through SEO-optimized content
  • TaskMonitor website traffic and adjust SEO strategies accordingly
  • TaskConduct keyword research for highly searched terms in your industry
  • TaskOptimize website content with selected keywords
  • KRBoost social media shares by 30% through effective content distribution
  • TaskCreate engaging, shareable content relevant to target audience
  • TaskUtilize influencers for wider content distribution
  • TaskMonitor and optimize content sharing strategies regularly

OKRs to enhance marketing and operations efficiency at the center

  • ObjectiveEnhance marketing and operations efficiency at the center
  • KRReduce marketing overhead costs by 20%
  • TaskImplement digital marketing strategies to reduce traditional advertising costs
  • TaskConsolidate marketing vendors to achieve economies of scale
  • TaskStreamline project management processes within the marketing team
  • KRAchieve a 15% increase in generated leads through optimized marketing strategies
  • TaskTailor content to audience using analytics data
  • TaskImplement A/B testing for all marketing campaigns
  • TaskEnhance SEO techniques to improve online presence
  • KRImprove operational processing speed by 25%
  • TaskProvide staff training on efficiency and speed-enhancing techniques
  • TaskStreamline processes, eliminate redundancies or bottlenecks
  • TaskImplement latest high-speed software in operational processes

OKRs to maximizing ecommerce growth through improved email marketing strategy

  • ObjectiveMaximizing ecommerce growth through improved email marketing strategy
  • KRBoost ecommerce sales generated from email referrals by 15%
  • TaskImplement personalized product recommendations in email newsletters
  • TaskImprove email subject lines to increase open rates
  • TaskOptimize email referral program with incentives
  • KRIncrease open rate of email campaigns by 20%
  • TaskTest and optimize send times
  • TaskImprove subject lines to attract attention and curiosity
  • TaskSegment email lists for targeted content
  • KRAchieve a click-through rate of 10% for promotional emails
  • TaskDraft engaging content that targets the customers' interests
  • TaskImplement a compelling call-to-action button
  • TaskOptimize email design for maximum readability

OKRs to establish definitive guidelines for all marketing functions

  • ObjectiveEstablish definitive guidelines for all marketing functions
  • KRImprove adherence to marketing principles, reducing deviation in marketing activities by 40%
  • TaskEstablish penalties for unnecessary deviations from set standards
  • TaskDevelop a review process ensuring alignment with marketing principles
  • TaskImplement regular training sessions on fundamental marketing principles
  • KRImplement marketing principles across all teams, increasing alignment by 50%
  • TaskTrack and measure alignment progress periodically
  • TaskDevelop a unified strategic marketing plan for company alignment
  • TaskConduct workshops on essential marketing principles for all teams
  • KRFormulate 5 universal marketing principles that enhance ROI by 30%
  • TaskDevelop and detail five universal marketing principles
  • TaskResearch universal marketing principles in successful campaigns
  • TaskIdentify current successful marketing strategies that increase ROI

OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy

  • ObjectiveAmplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
  • KRAchieve 15% increase in website traffic via personalized email marketing campaigns
  • TaskAnalyze and adjust campaigns based on metrics
  • TaskIdentify target audience for personalized email marketing
  • TaskDevelop engaging, personalized email content
  • KRSecure at least 10 qualified leads from top-tier target accounts each month
  • TaskInitiate contact and nurture relationships with leads
  • TaskIdentify and research top-tier target accounts
  • TaskDevelop personalized outreach strategies for each account
  • KRGarner a 30% increase in social media following through targeted content promotion
  • TaskIdentify and analyze the audience's content interests
  • TaskDevelop and implement a tailored content strategy
  • TaskRegularly monitor and optimize content performance

Marketing OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Marketing OKR templates

We have more templates to help you draft your team goals and OKRs.

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