What are Content Development Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Development Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Content Development Team OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Content Development Team OKRs examples
You will find in the next section many different Content Development Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance content quality to align with updated guidelines
ObjectiveEnhance content quality to align with updated guidelines
KRIncrease guideline-adherence in updated content by 90% measured through internal assessments
Implement regular internal assessments for content update- Conduct training on guideline adherence
- Develop feedback mechanism for content contributors
- KRConduct a comprehensive review of all content by week 3
- Allocate specific review tasks to team members
- Compile all content for review by end of week 1
- Complete all reviews and edits by end of week 3
- KRIdentify and correct 75% of non-compliant content items by week 5
- Identify non-compliant content within available resources
- Analyze and categorize identified non-compliant content
- Implement corrections for 75% of identified non-compliant content
OKRs to to implement a comprehensive Learning and Development plan
- ObjectiveTo implement a comprehensive Learning and Development plan
- KRAchieve a 90% completion rate on all new training within the workforce
- Monitor employee progress and provide helpful feedback
- Develop engaging and interactive training content
- Implement incentives for completing trainings promptly
- KRDevelop and launch three online training modules for enhancing employee skills
- Identify necessary skills and create content for training modules
- Launch and promote the training modules to employees
- Develop interactive online platform for the modules
- KRDesign a tailored L&D roadmap for every department by consulting with each team leader
- Understand departmentals needs through consultation
- Schedule meetings with each department's team leader
- Create individualized L&D roadmaps based on discussions
OKRs to boost social media content shares by refining our content strategy
- ObjectiveBoost social media content shares by refining our content strategy
- KRImplement the revised content strategy on all social media channels to test efficacy
- Update all social media channels with the revised content strategy
- Adjust strategy as needed based on analytics feedback
- Monitor engagement metrics on all platforms for efficacy analysis
- KRAchieve over 20% increase in content shares across all social media platforms
- Optimise posts for each specific social media platform
- Implement a promotion strategy to boost content visibility
- Create engaging, shareable content relevant to target audience
- KRDevelop a refreshed, audience-focused content strategy by collaborating with market research
- Develop innovative, audience-centric content ideas
- Implement the new content strategy and measure engagement
- Assemble team for market research and audience analysis
OKRs to boost overall community engagement on the platform
- ObjectiveBoost overall community engagement on the platform
- KRBoost comment count by 15% from the previous period stats
- Schedule regular posts to maintain audience engagement
- Respond, like, and share user comments to foster community
- Encourage audience participation with interactive posts
- KRDrive up shares of content by 30% advancing our community visibility
- Implement a robust content sharing strategy across all social media platforms
- Develop intriguing, high-quality posts to stimulate sharing and visibility
- Encourage user-generated content to increase engagement and shareability
- KRIncrease the number of likes by 20% by the end of quarter
- Promote liking and sharing contests on all platforms
- Develop engaging daily content to improve user interaction
- Implement advertising campaigns targeting potential likers
OKRs to increase access to multiple websites for fast and easy retrieval
- ObjectiveIncrease access to multiple websites for fast and easy retrieval
- KRDecrease website loading time by 20% for improved efficiency
- Eliminate unnecessary plugins/code from the website
- Optimize web server performance settings
- Compress high-resolution images to reduce file size
- KRIncrease user engagement and traffic by 15% through updated content
- Identify popular industry topics for relevant content generation
- Utilize SEO strategies to improve online visibility
- Regularly update website content with engaging materials
- KRImplement user-friendly interface improvements for enhanced navigation
- Develop prototype for user-friendly navigation enhancement
- Test and refine proposed interface improvements
- Define usability issues within the current interface design
OKRs to expand our customer base significantly
- ObjectiveExpand our customer base significantly
- KRIncrease our website traffic by 20% through targeted digital marketing
- Implement well-structured ad campaigns on social media
- Develop engaging, keyword-rich content
- Identify target audience for focused SEO optimization
- KRAchieve a 15% increase in new customer sign-ups through referral initiatives
- Implement a referral rewards program for current customers
- Track and analyze referral program success regularly
- Promote the referral program via social media
- KRImprove the conversion rate of trial users to paid subscribers by 10%
- Offer exclusive benefits to trial users upgrading to paid
- Optimize User Interface for easy subscription upgrade
- Implement personalized email marketing for trial users
OKRs to increase Domain authority score to 35
- ObjectiveImprove Domain Authority (DA) score
- KRReduce website load time to under 2 seconds
- KROptimize on-page content to improve keyword rankings
- KRIncrease backlinks from authoritative websites by 20%
- KRIncrease organic search traffic by 15%
- Optimize website content with targeted keywords and improve internal linking structure
- Create high-quality, shareable content to attract inbound links and improve search rankings
- Conduct regular SEO audits and make necessary optimizations to stay updated with search algorithms
- Improve website loading speed and mobile responsiveness for better user experience
OKRs to develop an authoritative business legal guide
- ObjectiveDevelop an authoritative business legal guide
- KREnsure usage and satisfaction from 70% of the company within two weeks post-launch
- Identify and fix bugs reported by users
- Track usage metrics, analyze and report
- Implement post-launch satisfaction survey and compile responses
- KRCompile and structure information into a comprehensive guide post-proofreading
- Add a table of contents and references
- Organize information into relevant sections or chapters
- Include summaries, tables, and images for clarity
- KRConduct research on legal considerations for businesses by interviewing 10 industry-specific lawyers
- Prepare comprehensive legal-centric interview questions
- Conduct and record the lawyer interviews
- Identify 10 industry-specific lawyers for interviews
OKRs to create an engaging landing page featuring 3 goals tiles with OKR
- ObjectiveCreate an engaging landing page featuring 3 goals tiles with OKR
- KRIncrease average page views per user to 5 within next 8 weeks
- Initiate user-friendly interactive elements on the site
- Implement engaging, relevant content on most visited pages
- Develop easy-to-navigate website structure
- KRDesign 3 interactive goals tiles with linked OKR by week 6
- Complete final revisions and submission by week 6
- Develop OKRs linked to the designed goals tiles
- Draft concepts for three interactive goals tiles design
- KRAchieve 70% visitor click-through-rate on the goals tiles within 7 weeks
- Implement split-testing to improve user engagement
- Clarify and simplify content within goal tiles
- Optimize goal tile design for better visibility
OKRs to improve website's overall usability
- ObjectiveImprove website's overall usability
- KRReduce bounce rate by 15%
- Redesign website for easy navigation and compelling aesthetics
- Offer engaging, relevant, and high-quality content
- Increase website speed and mobile compatibility
- KRDecrease website load time to 2 seconds or less
- Enable browser caching system
- Minimize HTTP requests on site
- Optimize images and media files for web
- KRIncrease session duration by 20%
- Optimize website's loading speed and navigation
- Add engaging and relevant content to the website
- Implement interactive features and multimedia elements
Content Development Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Content Development Team OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Content Development Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to attain an 'A' grade for the grading period
- OKRs to streamline DevOps processes for optimized efficiency and reliability
- OKRs to successfully complete uploading of SKU on the website
- OKRs to create a successful MVP
- OKRs to reduce manual tasks through automation and process improvement
- OKRs to boost sales performance across the company