15 customisable OKR examples for Content Development
What are Content Development OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Development to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Content Development OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Content Development OKRs examples
You will find in the next section many different Content Development Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to to implement a comprehensive Learning and Development plan
To implement a comprehensive Learning and Development plan
Achieve a 90% completion rate on all new training within the workforce
Monitor employee progress and provide helpful feedback- Develop engaging and interactive training content
- Implement incentives for completing trainings promptly
- Develop and launch three online training modules for enhancing employee skills
- Identify necessary skills and create content for training modules
- Launch and promote the training modules to employees
- Develop interactive online platform for the modules
- Design a tailored L&D roadmap for every department by consulting with each team leader
- Understand departmentals needs through consultation
- Schedule meetings with each department's team leader
- Create individualized L&D roadmaps based on discussions
2. OKRs to boost overall community engagement on the platform
- Boost overall community engagement on the platform
- Boost comment count by 15% from the previous period stats
- Schedule regular posts to maintain audience engagement
- Respond, like, and share user comments to foster community
- Encourage audience participation with interactive posts
- Drive up shares of content by 30% advancing our community visibility
- Implement a robust content sharing strategy across all social media platforms
- Develop intriguing, high-quality posts to stimulate sharing and visibility
- Encourage user-generated content to increase engagement and shareability
- Increase the number of likes by 20% by the end of quarter
- Promote liking and sharing contests on all platforms
- Develop engaging daily content to improve user interaction
- Implement advertising campaigns targeting potential likers
3. OKRs to boost social media content shares by refining our content strategy
- Boost social media content shares by refining our content strategy
- Implement the revised content strategy on all social media channels to test efficacy
- Update all social media channels with the revised content strategy
- Adjust strategy as needed based on analytics feedback
- Monitor engagement metrics on all platforms for efficacy analysis
- Achieve over 20% increase in content shares across all social media platforms
- Optimise posts for each specific social media platform
- Implement a promotion strategy to boost content visibility
- Create engaging, shareable content relevant to target audience
- Develop a refreshed, audience-focused content strategy by collaborating with market research
- Develop innovative, audience-centric content ideas
- Implement the new content strategy and measure engagement
- Assemble team for market research and audience analysis
4. OKRs to increase access to multiple websites for fast and easy retrieval
- Increase access to multiple websites for fast and easy retrieval
- Decrease website loading time by 20% for improved efficiency
- Eliminate unnecessary plugins/code from the website
- Optimize web server performance settings
- Compress high-resolution images to reduce file size
- Increase user engagement and traffic by 15% through updated content
- Identify popular industry topics for relevant content generation
- Utilize SEO strategies to improve online visibility
- Regularly update website content with engaging materials
- Implement user-friendly interface improvements for enhanced navigation
- Develop prototype for user-friendly navigation enhancement
- Test and refine proposed interface improvements
- Define usability issues within the current interface design
5. OKRs to launch an engaging, high-converting marketing agency website
- Launch an engaging, high-converting marketing agency website
- Achieve a bounce rate under 40% through UX/UI improvements
- Improve website load speed and responsiveness
- Conduct regular user experience testing and analysis
- Implement intuitive navigation and clear call-to-action buttons
- Increase website traffic by 30% through SEO and content strategies
- Create high-quality, engaging content to retain visitors
- Improve website metadata and keywords for better search engine visibility
- Optimize website loading speed and mobile compatibility
- Attain a conversion rate of 5% with effective call-to-actions
- Monitor, analyze, and adjust strategy based on results
- Implement A/B testing to improve call-to-actions
- Develop clear, compelling call-to-action statements
6. OKRs to generate a comprehensive audience engagement strategy
- Generate a comprehensive audience engagement strategy
- Implement two new interactive engagement tools to boost audience participation by week 8
- Research latest interactive engagement tools in the market
- Train team to efficiently use these tools
- Purchase and install two selected tools
- Measure and increase the average page view duration by 20% by the end of week 12
- Implement Google Analytics to track page view durations
- Optimize website speed for user satisfaction
- Improve content quality for longer visitor engagement
- Develop an interest segmentation model for personalized communication by end of week 4
7. OKRs to create an engaging landing page featuring 3 goals tiles with OKR
- Create an engaging landing page featuring 3 goals tiles with OKR
- Increase average page views per user to 5 within next 8 weeks
- Initiate user-friendly interactive elements on the site
- Implement engaging, relevant content on most visited pages
- Develop easy-to-navigate website structure
- Design 3 interactive goals tiles with linked OKR by week 6
- Complete final revisions and submission by week 6
- Develop OKRs linked to the designed goals tiles
- Draft concepts for three interactive goals tiles design
- Achieve 70% visitor click-through-rate on the goals tiles within 7 weeks
- Implement split-testing to improve user engagement
- Clarify and simplify content within goal tiles
- Optimize goal tile design for better visibility
8. OKRs to improve website's overall usability
- Improve website's overall usability
- Reduce bounce rate by 15%
- Redesign website for easy navigation and compelling aesthetics
- Offer engaging, relevant, and high-quality content
- Increase website speed and mobile compatibility
- Decrease website load time to 2 seconds or less
- Enable browser caching system
- Minimize HTTP requests on site
- Optimize images and media files for web
- Increase session duration by 20%
- Optimize website's loading speed and navigation
- Add engaging and relevant content to the website
- Implement interactive features and multimedia elements
9. OKRs to design a high-converting marketing agency website
- Design a high-converting marketing agency website
- Reduce bounce rate to below 30%
- Regularly update content to maintain visitor interest
- Improve website speed to ensure faster loading times
- Streamline navigation for better user experience
- Improve user session duration by 20%
- Optimize website speed for faster, smoother browsing
- Implement interactive elements to maintain user engagement
- Incorporate engaging, high-quality content relevant to user interests
- Increase site's conversion rate by 30%
- Implement A/B testing to optimize website design
- Refine sales funnel with persuasive copy and calls-to-action
- Nurture leads via targeted email marketing campaigns
10. OKRs to enhance homepage with contextually relevant customer information
- Enhance homepage with contextually relevant customer information
- Achieve a 20% increase in user engagement on the homepage
- Integrate personalized user content and recommendations
- Implement a dynamic, captivating redesign of the homepage
- Improve website load speed and performance
- Increase homepage personalization for returning customers by 30%
- Improve analytics to track user behavior and preferences
- Test and refine personalization for better results
- Implement AI-driven personalized content suggestions
- Reduce customer homepage bounce rate by 15%
- Optimize page loading speed
- Place relevant content prominently
- Implement engaging, user-friendly website design
11. OKRs to establish thought leadership in the B2B software product industry
- Establish thought leadership in the B2B software product industry
- Increase blog traffic by 30% through engagement with relevant topics and discussion
- Develop engaging, well-researched blog posts on these relevant topics
- Identify popular topics among target audience for relevant blog content
- Promote posts and engage in discussions on various social media platforms
- Secure 3 speaking engagements at industry leading software conferences or webinars
- Prepare and finalize unique, engaging presentation materials
- Identify and research top software conferences or webinars in the industry
- Reach out to event organizers about speaking opportunities
- Publish 4 insightful whitepapers on critical B2B software product needs and solutions
- Identify key issues facing B2B software products
- Research potential solutions for these issues
- Write and polish 4 comprehensive whitepapers
12. OKRs to increase Domain authority score to 35
- Improve Domain Authority (DA) score
- Reduce website load time to under 2 seconds
- Optimize on-page content to improve keyword rankings
- Increase backlinks from authoritative websites by 20%
- Increase organic search traffic by 15%
- Optimize website content with targeted keywords and improve internal linking structure
- Create high-quality, shareable content to attract inbound links and improve search rankings
- Conduct regular SEO audits and make necessary optimizations to stay updated with search algorithms
- Improve website loading speed and mobile responsiveness for better user experience
13. OKRs to develop an authoritative business legal guide
- Develop an authoritative business legal guide
- Ensure usage and satisfaction from 70% of the company within two weeks post-launch
- Identify and fix bugs reported by users
- Track usage metrics, analyze and report
- Implement post-launch satisfaction survey and compile responses
- Compile and structure information into a comprehensive guide post-proofreading
- Add a table of contents and references
- Organize information into relevant sections or chapters
- Include summaries, tables, and images for clarity
- Conduct research on legal considerations for businesses by interviewing 10 industry-specific lawyers
- Prepare comprehensive legal-centric interview questions
- Conduct and record the lawyer interviews
- Identify 10 industry-specific lawyers for interviews
14. OKRs to enhance inbound strategy to boost agency recruitment and VA services
- Enhance inbound strategy to boost agency recruitment and VA services
- Achieve a 15% conversion rate of leads into new clients through effective follow-ups
- Automate follow-up process for consistency and efficiency
- Analyze and improve follow-up strategies based on feedback
- Develop compelling, personalized follow-up messages for leads
- Convert 25% of site visitors into lead inquiries through engaging content development
- Implement strong calls-to-action on key pages
- Develop compelling content tailored to target audience interests
- Analyze visitor engagement data for content improvement
- Increase website traffic by 30% through search engine optimization techniques
- Regularly update content for SEO relevance
- Conduct keyword research to optimize website content
- Implement effective link-building strategies
15. OKRs to improve mastery of English Language
- Improve mastery of English Language
- Achieve a score of 90% in advanced level English proficiency test
- Read advanced English literature to expand vocabulary
- Regularly review and practice advanced English grammar concepts
- Take practice tests to improve test-taking skills
- Write and complete 2 grammatically flawless articles in English
- Review, edit, and finalize articles, checking for grammar
- Choose topics and create rough outlines for each article
- Compose initial drafts, ensuring in-depth research
- Read and summarize 10 classic English literature books
- Write a detailed summary of each book
- Select and acquire 10 classic English literature books
- Read each book thoroughly and make notes
Content Development OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Content Development OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Content Development OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve and Optimize Incident Response
- OKRs to enhance cashflow maintenance for successful resource provision
- OKRs to increase SEO performance
- OKRs to be on track for a long-running project
- OKRs to reduce the number of UX issues found in production
- OKRs to minimize incidents to a maximum of six minor ones
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.