OKR template to boost Customer Retention Rate

The main aim of this OKR is to increase the retention rate of customers. This will be achieved by boosting customer satisfaction to a score above 85%, which will be measured through targeted satisfaction surveys. Various initiatives will be established to achieve this objective.

The second part involves reducing customer complaints, with a goal of a 10% reduction. This is also aimed at improving customer retention. The steps that will be taken include standardizing swift resolution processes for common issues, comprehensive training for customer service reps, and having a responsive customer feedback system.

Furthermore, the OKR aims to increase the number of repeat purchases by clients through the implementation of a loyalty program. This program is expected to increase repeat purchases by 15%. To meet this objective, initiatives such as researching successful loyalty programs in similar industries will be undertaken, a creative and rewarding loyalty program for customers will be developed, and there will be continuous monitoring and alteration of the program based on customer feedback.

In summary, this OKR is aimed to boost customer retention through increased satisfaction, reduction of complaints, and an increase in repeat purchases. These objectives will be met through implementing various initiatives including a loyalty program, customer training, and a responsive feedback system.