15 customisable OKR examples for Social Media Strategist
What are Social Media Strategist OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Strategist to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Social Media Strategist OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Social Media Strategist OKRs examples
You'll find below a list of Objectives and Key Results templates for Social Media Strategist. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to establish a high-performing social media team
Establish a high-performing social media team
Develop and implement a comprehensive social media strategy
Analyzing competitors’ social media approach for strategy formulation
Monitoring and regularly updating social media metrics for continuous improvement
Creating a content calendar to maintain regular posting
Hire and onboard 5 skilled social media experts
Implement a comprehensive onboarding process for new hires
Conduct interviews to evaluate candidates' skills and experience
Post job openings on digital platforms and industry-specific job boards
Gain 10% increased engagement on all social media platforms
Implement daily posting of keyword-focused, engaging content
Utilize influencer partnerships for cross-promotion
Respond promptly to comments from followers
2. OKRs to boost lead generation via organic and paid social media
Boost lead generation via organic and paid social media
Improve social media conversion rate to 15% across all platforms
Analyze current social media strategies and pinpoint areas of low effectiveness
Monitor and adjust methods based on engagement and conversion data
Implement changes to social media content to drive engagement
Achieve a 25% increase in organic social media leads
Regularly analyze and optimize social media posts for better reach
Implement a targeted content strategy to attract potential leads
Increase audience engagement through interactive activities like Q&As, polls
Increase paid social media leads by 30% through strategic campaigns
Allocate increased budget for high-performing ads
Assess and optimize current social media advertising strategies
Create targeted ad campaigns for specific audience demographics
3. OKRs to amplify clothing sales via social media platforms
Amplify clothing sales via social media platforms
Increase social media followers by 25% to widen customer base
Engage personally with followers through direct messages and comments
Implement targeted social media advertising campaigns
Share engaging, high-value content regularly on all social media platforms
Post daily engaging content to boost website traffic by 30%
Research trends to identify relevant and engaging content themes
Track website traffic to measure content's impact
Create and schedule daily posts featuring identified themes
Achieve a 15% increase in annual purchase conversion rate on all platforms
Implement effective customer retention strategies
Improve website design to enhance user experience
Boost ad campaigns targeting potential customers
4. OKRs to increase lead generation from organic and paid social media outlets
Increase lead generation from organic and paid social media outlets
Improve engagement rate on all social platforms by 25%
Create engaging and relevant content targeting specific audience interests
Implement A/B testing to optimize content engagement
Increase frequency and consistency of posts across all platforms
Boost paid social media conversion rate by 15%
Evaluate and improve landing page design
Target specific audience groups
Create visually appealing and persuasive paid ads
Achieve a 20% increase in organic social media leads
Optimize social profiles for improved visibility and lead generation
Run organic engagement campaigns to capture potential leads
Implement consistent, engaging content schedule across social media platforms
5. OKRs to boost organic customer engagement and reach on social media
Boost organic customer engagement and reach on social media
Raise post engagement rate by 15%
Promote user-generated content for greater engagement
Create more engaging and interactive social media content
Invest in social media advertising to reach a wider audience
Increase social media follower count by 20%
Collaborate with influencers to boost profile visibility
Run targeted follower acquisition campaigns across platforms
Implement a social media content strategy to attract new followers
Gain 25% more organic shares on top-performing posts
Improve SEO strategies to increase visibility of top-performing posts
Encourage audience engagement with interactive content and calls-to-action
Implement a consistent posting schedule to maximize reach and shares
6. OKRs to enhance interaction and engagement on our social media platforms
Enhance interaction and engagement on our social media platforms
Conduct 10 interactive live sessions to facilitate direct communication with followers
Schedule and advertise the dates for each live session
Host and moderate each session, engaging with followers
Plan topics and content for 10 live interactive sessions
Gather and categorize feedback from 500 users to better inform our content strategy
Analyze user responses and categorize feedback
Distribute surveys to gather user feedback
Update content strategy based on feedback patterns
Increase average post comments by 30% to improve social media engagement
Develop more engaging, relatable content to spark discussion
Respond interactively to existing comments to foster dialogue
Prompt followers to comment with questions or polls
7. OKRs to boost social media impact through paid advertising
Boost social media impact through paid advertising
Increase social media reach by 30%
Implement a consistent posting schedule across all platforms
Invest in targeted social media advertising
Promote user-generated content and engage actively
Achieve a 15% rise in conversion rate from ad campaigns
Identify and target high-performing demographics
Enhance the landing page user experience
Optimize ad copy based on analytics
Improve engagement rate by 25% across all platforms
Implement daily unique and engaging posts to boost interactions
Run weekly virtual competitions with incentives
Emphasize on personalized customer interactions
8. OKRs to implement a consistent social media approach based on a calendar agreement
Implement a consistent social media approach based on a calendar agreement
Measure and increase audience engagement by 20% by the end of the quarter
Consistently track engagement growth weekly
Determine current engagement levels with existing data
Implement new user-engaging content strategy
Establish a shared social media calendar with agreed posts within two weeks
Create a shared social media calendar online
Identify relevant team members for shared calendar collaboration
Schedule meeting to agree on posts
Consistently post on social media 5 times a week for the entire quarter
Regularly monitor and adjust posting strategy
Develop a content calendar scheduling 5 posts weekly
Create engaging posts according to schedule
9. OKRs to boost social media content shares by refining our content strategy
Boost social media content shares by refining our content strategy
Implement the revised content strategy on all social media channels to test efficacy
Update all social media channels with the revised content strategy
Adjust strategy as needed based on analytics feedback
Monitor engagement metrics on all platforms for efficacy analysis
Achieve over 20% increase in content shares across all social media platforms
Optimise posts for each specific social media platform
Implement a promotion strategy to boost content visibility
Create engaging, shareable content relevant to target audience
Develop a refreshed, audience-focused content strategy by collaborating with market research
Develop innovative, audience-centric content ideas
Implement the new content strategy and measure engagement
Assemble team for market research and audience analysis
10. OKRs to boost reach and engagement via paid social initiatives
Boost reach and engagement via paid social initiatives
Secure a 10% conversion rate lift from paid social traffic
Increase investment in high-performing ad campaigns
Tailor content to target audience preferences
Implement A/B testing for different ad variations
Achieve a 25% rise in post interactions through tailored promotional content
Analyze audience reaction to previous promotional content
Implement customer feedback in content strategy adjustments
Develop promotional content specifically targeting engaged users
Increase social media following by 30% via targeted ads
Design engaging ads specifically targeted at this audience group
Allocate budget for targeted social media ad campaigns
Identify audience demographics most responsive to previous social media content
11. OKRs to elevate WorldFirst brand globally on social platforms
Elevate WorldFirst brand globally on social platforms
Achieve 20% increase in engagement rates on posted global content
Initiate consistent, authentic interactions with followers on all posts
Implement feedback surveys to improve content quality and relevance
Create tailored, relevant content specific to each global audience
Generate 10% more global leads through social media campaigns
Develop and implement targeted social media marketing strategies
Increase post frequency on all social media channels
Track, analyze, and adjust strategies based on performance
Increase international follower count by 30% across all social media channels
Create content resonating with diverse international cultures
Implement targeted social media campaigns globally
Engage with followers in different time zones
12. OKRs to achieve a 20% upsurge in organic traffic for designated categories
Achieve a 20% upsurge in organic traffic for designated categories
Upscale social media marketing to attract 15% more visitors to the website
Collaborate with influencers relevant to the brand for wider reach
Increase frequency of engaging posts on popular social media platforms
Implement targeted advertising campaigns using platform-specific metrics
Develop and implement a search engine optimization strategy for increasing site visibility
Create a comprehensive strategy utilizing identified SEO methods
Implement and monitor the effectiveness of the SEO strategy
Research current SEO trends and best practices
Amplify engagement through sharing informative, unique blog posts bi-weekly
Develop engaging, educational blog content twice a week
Promote posts through various social media platforms
Encourage readers to share posts across their networks
13. OKRs to stay informed on influencer trends and social media hype
Stay informed on influencer trends and social media hype
Read 10 reputable digital marketing publications daily for the latest social media hype
Allocate time daily to read these publications
Identify 10 reputable digital marketing publications
Monitor latest trends in social media hype
Follow and analyze 20 new influencers each week for trend observations
Analyze and document observed trends for reporting
Rigorously follow their content daily for trend spotting
Identify 20 new influencers relevant to your field weekly
Compile a weekly report of top 5 recurring trends in the influencer marketplace
Analyze data and identify top 5 recurring weekly trends
Daily, track global influencers activities and note recurring trends
Draft a report summarizing these top 5 trends
14. OKRs to increase customer value and engagement on all social platforms
Increase customer value and engagement on all social platforms
Achieve a 20% increase in daily active users across all social media channels
Increase frequency of user interaction across channels
Develop and implement daily engaging content strategy
Plan and execute targeted social media promotions
Attract, retain and convert 200 new high-value customers from social media interactions
Develop a catchy social media campaign targeting high-value clientele
Implement a strategic customer retention program on social platforms
Foster engagement to drive conversions through personalized offers and incentives
Improve average engagement metric by 15% per social media post
Increase frequency of posts during high engagement periods
Utilize attractive visuals and interactive content in posts
Optimize posts with a strong call-to-action to encourage comments, likes, shares
15. OKRs to enhance overall business visibility
Enhance overall business visibility
Achieve a 15% raise in brand mentions on social media platforms
Initiate online partnerships for cross-promotion and brand mention
Develop engaging, shareable content for all social media profiles
Implement targeted paid social media campaigns
Increase web traffic by 25% through targeted SEO campaigns
Identify and apply high-traffic keywords relevant to the website's content
Optimize on-page SEO elements such as meta tags and URLs
Increase backlinks through guest blogging and collaborations
Enhance email newsletter open rates by 20% via engaging content strategy
Implement A/B testing for content optimization
Develop engaging subject lines to capture attention instantly
Integrate personalization in newsletters for relevancy
Social Media Strategist OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Social Media Strategist OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media Strategist OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance the pipeline's quality and quantity to boost revenue
OKRs to uplift personal growth and positivity in every life we encounter
OKRs to improve overall HR efficiency and employee satisfaction
OKRs to enhance team performance and foster a culture of knowledge sharing
OKRs to produce three engaging surgeon video testimonials
OKRs to enhance leadership inclusivity across all teams
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.