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tability.ioWhat are Social Media Strategist OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Strategist to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Social Media Strategist OKRs examples
You'll find below a list of Objectives and Key Results templates for Social Media Strategist. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to establish a high-performing social media team
ObjectiveEstablish a high-performing social media team
KRDevelop and implement a comprehensive social media strategy
Analyzing competitors’ social media approach for strategy formulation- Monitoring and regularly updating social media metrics for continuous improvement
- Creating a content calendar to maintain regular posting
- KRHire and onboard 5 skilled social media experts
- Implement a comprehensive onboarding process for new hires
- Conduct interviews to evaluate candidates' skills and experience
- Post job openings on digital platforms and industry-specific job boards
- KRGain 10% increased engagement on all social media platforms
- Implement daily posting of keyword-focused, engaging content
- Utilize influencer partnerships for cross-promotion
- Respond promptly to comments from followers
OKRs to boost lead generation via organic and paid social media
- ObjectiveBoost lead generation via organic and paid social media
- KRImprove social media conversion rate to 15% across all platforms
- Analyze current social media strategies and pinpoint areas of low effectiveness
- Monitor and adjust methods based on engagement and conversion data
- Implement changes to social media content to drive engagement
- KRAchieve a 25% increase in organic social media leads
- Regularly analyze and optimize social media posts for better reach
- Implement a targeted content strategy to attract potential leads
- Increase audience engagement through interactive activities like Q&As, polls
- KRIncrease paid social media leads by 30% through strategic campaigns
- Allocate increased budget for high-performing ads
- Assess and optimize current social media advertising strategies
- Create targeted ad campaigns for specific audience demographics
OKRs to amplify clothing sales via social media platforms
- ObjectiveAmplify clothing sales via social media platforms
- KRIncrease social media followers by 25% to widen customer base
- Engage personally with followers through direct messages and comments
- Implement targeted social media advertising campaigns
- Share engaging, high-value content regularly on all social media platforms
- KRPost daily engaging content to boost website traffic by 30%
- Research trends to identify relevant and engaging content themes
- Track website traffic to measure content's impact
- Create and schedule daily posts featuring identified themes
- KRAchieve a 15% increase in annual purchase conversion rate on all platforms
- Implement effective customer retention strategies
- Improve website design to enhance user experience
- Boost ad campaigns targeting potential customers
OKRs to increase lead generation from organic and paid social media outlets
- ObjectiveIncrease lead generation from organic and paid social media outlets
- KRImprove engagement rate on all social platforms by 25%
- Create engaging and relevant content targeting specific audience interests
- Implement A/B testing to optimize content engagement
- Increase frequency and consistency of posts across all platforms
- KRBoost paid social media conversion rate by 15%
- Evaluate and improve landing page design
- Target specific audience groups
- Create visually appealing and persuasive paid ads
- KRAchieve a 20% increase in organic social media leads
- Optimize social profiles for improved visibility and lead generation
- Run organic engagement campaigns to capture potential leads
- Implement consistent, engaging content schedule across social media platforms
OKRs to boost organic customer engagement and reach on social media
- ObjectiveBoost organic customer engagement and reach on social media
- KRRaise post engagement rate by 15%
- Promote user-generated content for greater engagement
- Create more engaging and interactive social media content
- Invest in social media advertising to reach a wider audience
- KRIncrease social media follower count by 20%
- Collaborate with influencers to boost profile visibility
- Run targeted follower acquisition campaigns across platforms
- Implement a social media content strategy to attract new followers
- KRGain 25% more organic shares on top-performing posts
- Improve SEO strategies to increase visibility of top-performing posts
- Encourage audience engagement with interactive content and calls-to-action
- Implement a consistent posting schedule to maximize reach and shares
OKRs to enhance interaction and engagement on our social media platforms
- ObjectiveEnhance interaction and engagement on our social media platforms
- KRConduct 10 interactive live sessions to facilitate direct communication with followers
- Schedule and advertise the dates for each live session
- Host and moderate each session, engaging with followers
- Plan topics and content for 10 live interactive sessions
- KRGather and categorize feedback from 500 users to better inform our content strategy
- Analyze user responses and categorize feedback
- Distribute surveys to gather user feedback
- Update content strategy based on feedback patterns
- KRIncrease average post comments by 30% to improve social media engagement
- Develop more engaging, relatable content to spark discussion
- Respond interactively to existing comments to foster dialogue
- Prompt followers to comment with questions or polls
OKRs to boost social media impact through paid advertising
- ObjectiveBoost social media impact through paid advertising
- KRIncrease social media reach by 30%
- Implement a consistent posting schedule across all platforms
- Invest in targeted social media advertising
- Promote user-generated content and engage actively
- KRAchieve a 15% rise in conversion rate from ad campaigns
- Identify and target high-performing demographics
- Enhance the landing page user experience
- Optimize ad copy based on analytics
- KRImprove engagement rate by 25% across all platforms
- Implement daily unique and engaging posts to boost interactions
- Run weekly virtual competitions with incentives
- Emphasize on personalized customer interactions
OKRs to implement a consistent social media approach based on a calendar agreement
- ObjectiveImplement a consistent social media approach based on a calendar agreement
- KRMeasure and increase audience engagement by 20% by the end of the quarter
- Consistently track engagement growth weekly
- Determine current engagement levels with existing data
- Implement new user-engaging content strategy
- KREstablish a shared social media calendar with agreed posts within two weeks
- Create a shared social media calendar online
- Identify relevant team members for shared calendar collaboration
- Schedule meeting to agree on posts
- KRConsistently post on social media 5 times a week for the entire quarter
- Regularly monitor and adjust posting strategy
- Develop a content calendar scheduling 5 posts weekly
- Create engaging posts according to schedule
OKRs to boost social media content shares by refining our content strategy
- ObjectiveBoost social media content shares by refining our content strategy
- KRImplement the revised content strategy on all social media channels to test efficacy
- Update all social media channels with the revised content strategy
- Adjust strategy as needed based on analytics feedback
- Monitor engagement metrics on all platforms for efficacy analysis
- KRAchieve over 20% increase in content shares across all social media platforms
- Optimise posts for each specific social media platform
- Implement a promotion strategy to boost content visibility
- Create engaging, shareable content relevant to target audience
- KRDevelop a refreshed, audience-focused content strategy by collaborating with market research
- Develop innovative, audience-centric content ideas
- Implement the new content strategy and measure engagement
- Assemble team for market research and audience analysis
OKRs to boost reach and engagement via paid social initiatives
- ObjectiveBoost reach and engagement via paid social initiatives
- KRSecure a 10% conversion rate lift from paid social traffic
- Increase investment in high-performing ad campaigns
- Tailor content to target audience preferences
- Implement A/B testing for different ad variations
- KRAchieve a 25% rise in post interactions through tailored promotional content
- Analyze audience reaction to previous promotional content
- Implement customer feedback in content strategy adjustments
- Develop promotional content specifically targeting engaged users
- KRIncrease social media following by 30% via targeted ads
- Design engaging ads specifically targeted at this audience group
- Allocate budget for targeted social media ad campaigns
- Identify audience demographics most responsive to previous social media content
How to write your own Social Media Strategist OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Social Media Strategist OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Social Media Strategist OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media Strategist OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance focus for better personal and professional growth
- OKRs to enhance website usability and comply with accessibility standards
- OKRs to implement robust monitoring and observability in the Cloud Platform
- OKRs to develop a new in-product referrals program
- OKRs to mitigate the risk associated with software maintenance
- OKRs to boost operational efficiency on SaaS platforms