15 customisable OKR examples for Social Media Strategist
What are Social Media Strategist OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Strategist to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Social Media Strategist OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Social Media Strategist OKRs examples
You'll find below a list of Objectives and Key Results templates for Social Media Strategist. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to establish a high-performing social media team
Establish a high-performing social media team
Develop and implement a comprehensive social media strategy
Analyzing competitors’ social media approach for strategy formulation- Monitoring and regularly updating social media metrics for continuous improvement
- Creating a content calendar to maintain regular posting
- Hire and onboard 5 skilled social media experts
- Implement a comprehensive onboarding process for new hires
- Conduct interviews to evaluate candidates' skills and experience
- Post job openings on digital platforms and industry-specific job boards
- Gain 10% increased engagement on all social media platforms
- Implement daily posting of keyword-focused, engaging content
- Utilize influencer partnerships for cross-promotion
- Respond promptly to comments from followers
2. OKRs to boost lead generation via organic and paid social media
- Boost lead generation via organic and paid social media
- Improve social media conversion rate to 15% across all platforms
- Analyze current social media strategies and pinpoint areas of low effectiveness
- Monitor and adjust methods based on engagement and conversion data
- Implement changes to social media content to drive engagement
- Achieve a 25% increase in organic social media leads
- Regularly analyze and optimize social media posts for better reach
- Implement a targeted content strategy to attract potential leads
- Increase audience engagement through interactive activities like Q&As, polls
- Increase paid social media leads by 30% through strategic campaigns
- Allocate increased budget for high-performing ads
- Assess and optimize current social media advertising strategies
- Create targeted ad campaigns for specific audience demographics
3. OKRs to amplify clothing sales via social media platforms
- Amplify clothing sales via social media platforms
- Increase social media followers by 25% to widen customer base
- Engage personally with followers through direct messages and comments
- Implement targeted social media advertising campaigns
- Share engaging, high-value content regularly on all social media platforms
- Post daily engaging content to boost website traffic by 30%
- Research trends to identify relevant and engaging content themes
- Track website traffic to measure content's impact
- Create and schedule daily posts featuring identified themes
- Achieve a 15% increase in annual purchase conversion rate on all platforms
- Implement effective customer retention strategies
- Improve website design to enhance user experience
- Boost ad campaigns targeting potential customers
4. OKRs to increase lead generation from organic and paid social media outlets
- Increase lead generation from organic and paid social media outlets
- Improve engagement rate on all social platforms by 25%
- Create engaging and relevant content targeting specific audience interests
- Implement A/B testing to optimize content engagement
- Increase frequency and consistency of posts across all platforms
- Boost paid social media conversion rate by 15%
- Evaluate and improve landing page design
- Target specific audience groups
- Create visually appealing and persuasive paid ads
- Achieve a 20% increase in organic social media leads
- Optimize social profiles for improved visibility and lead generation
- Run organic engagement campaigns to capture potential leads
- Implement consistent, engaging content schedule across social media platforms
5. OKRs to boost organic customer engagement and reach on social media
- Boost organic customer engagement and reach on social media
- Raise post engagement rate by 15%
- Promote user-generated content for greater engagement
- Create more engaging and interactive social media content
- Invest in social media advertising to reach a wider audience
- Increase social media follower count by 20%
- Collaborate with influencers to boost profile visibility
- Run targeted follower acquisition campaigns across platforms
- Implement a social media content strategy to attract new followers
- Gain 25% more organic shares on top-performing posts
- Improve SEO strategies to increase visibility of top-performing posts
- Encourage audience engagement with interactive content and calls-to-action
- Implement a consistent posting schedule to maximize reach and shares
6. OKRs to enhance interaction and engagement on our social media platforms
- Enhance interaction and engagement on our social media platforms
- Conduct 10 interactive live sessions to facilitate direct communication with followers
- Schedule and advertise the dates for each live session
- Host and moderate each session, engaging with followers
- Plan topics and content for 10 live interactive sessions
- Gather and categorize feedback from 500 users to better inform our content strategy
- Analyze user responses and categorize feedback
- Distribute surveys to gather user feedback
- Update content strategy based on feedback patterns
- Increase average post comments by 30% to improve social media engagement
- Develop more engaging, relatable content to spark discussion
- Respond interactively to existing comments to foster dialogue
- Prompt followers to comment with questions or polls
7. OKRs to boost social media impact through paid advertising
- Boost social media impact through paid advertising
- Increase social media reach by 30%
- Implement a consistent posting schedule across all platforms
- Invest in targeted social media advertising
- Promote user-generated content and engage actively
- Achieve a 15% rise in conversion rate from ad campaigns
- Identify and target high-performing demographics
- Enhance the landing page user experience
- Optimize ad copy based on analytics
- Improve engagement rate by 25% across all platforms
- Implement daily unique and engaging posts to boost interactions
- Run weekly virtual competitions with incentives
- Emphasize on personalized customer interactions
8. OKRs to implement a consistent social media approach based on a calendar agreement
- Implement a consistent social media approach based on a calendar agreement
- Measure and increase audience engagement by 20% by the end of the quarter
- Consistently track engagement growth weekly
- Determine current engagement levels with existing data
- Implement new user-engaging content strategy
- Establish a shared social media calendar with agreed posts within two weeks
- Create a shared social media calendar online
- Identify relevant team members for shared calendar collaboration
- Schedule meeting to agree on posts
- Consistently post on social media 5 times a week for the entire quarter
- Regularly monitor and adjust posting strategy
- Develop a content calendar scheduling 5 posts weekly
- Create engaging posts according to schedule
9. OKRs to boost social media content shares by refining our content strategy
- Boost social media content shares by refining our content strategy
- Implement the revised content strategy on all social media channels to test efficacy
- Update all social media channels with the revised content strategy
- Adjust strategy as needed based on analytics feedback
- Monitor engagement metrics on all platforms for efficacy analysis
- Achieve over 20% increase in content shares across all social media platforms
- Optimise posts for each specific social media platform
- Implement a promotion strategy to boost content visibility
- Create engaging, shareable content relevant to target audience
- Develop a refreshed, audience-focused content strategy by collaborating with market research
- Develop innovative, audience-centric content ideas
- Implement the new content strategy and measure engagement
- Assemble team for market research and audience analysis
10. OKRs to boost reach and engagement via paid social initiatives
- Boost reach and engagement via paid social initiatives
- Secure a 10% conversion rate lift from paid social traffic
- Increase investment in high-performing ad campaigns
- Tailor content to target audience preferences
- Implement A/B testing for different ad variations
- Achieve a 25% rise in post interactions through tailored promotional content
- Analyze audience reaction to previous promotional content
- Implement customer feedback in content strategy adjustments
- Develop promotional content specifically targeting engaged users
- Increase social media following by 30% via targeted ads
- Design engaging ads specifically targeted at this audience group
- Allocate budget for targeted social media ad campaigns
- Identify audience demographics most responsive to previous social media content
11. OKRs to elevate WorldFirst brand globally on social platforms
- Elevate WorldFirst brand globally on social platforms
- Achieve 20% increase in engagement rates on posted global content
- Initiate consistent, authentic interactions with followers on all posts
- Implement feedback surveys to improve content quality and relevance
- Create tailored, relevant content specific to each global audience
- Generate 10% more global leads through social media campaigns
- Develop and implement targeted social media marketing strategies
- Increase post frequency on all social media channels
- Track, analyze, and adjust strategies based on performance
- Increase international follower count by 30% across all social media channels
- Create content resonating with diverse international cultures
- Implement targeted social media campaigns globally
- Engage with followers in different time zones
12. OKRs to achieve a 20% upsurge in organic traffic for designated categories
- Achieve a 20% upsurge in organic traffic for designated categories
- Upscale social media marketing to attract 15% more visitors to the website
- Collaborate with influencers relevant to the brand for wider reach
- Increase frequency of engaging posts on popular social media platforms
- Implement targeted advertising campaigns using platform-specific metrics
- Develop and implement a search engine optimization strategy for increasing site visibility
- Create a comprehensive strategy utilizing identified SEO methods
- Implement and monitor the effectiveness of the SEO strategy
- Research current SEO trends and best practices
- Amplify engagement through sharing informative, unique blog posts bi-weekly
- Develop engaging, educational blog content twice a week
- Promote posts through various social media platforms
- Encourage readers to share posts across their networks
13. OKRs to stay informed on influencer trends and social media hype
- Stay informed on influencer trends and social media hype
- Read 10 reputable digital marketing publications daily for the latest social media hype
- Allocate time daily to read these publications
- Identify 10 reputable digital marketing publications
- Monitor latest trends in social media hype
- Follow and analyze 20 new influencers each week for trend observations
- Analyze and document observed trends for reporting
- Rigorously follow their content daily for trend spotting
- Identify 20 new influencers relevant to your field weekly
- Compile a weekly report of top 5 recurring trends in the influencer marketplace
- Analyze data and identify top 5 recurring weekly trends
- Daily, track global influencers activities and note recurring trends
- Draft a report summarizing these top 5 trends
14. OKRs to increase customer value and engagement on all social platforms
- Increase customer value and engagement on all social platforms
- Achieve a 20% increase in daily active users across all social media channels
- Increase frequency of user interaction across channels
- Develop and implement daily engaging content strategy
- Plan and execute targeted social media promotions
- Attract, retain and convert 200 new high-value customers from social media interactions
- Develop a catchy social media campaign targeting high-value clientele
- Implement a strategic customer retention program on social platforms
- Foster engagement to drive conversions through personalized offers and incentives
- Improve average engagement metric by 15% per social media post
- Increase frequency of posts during high engagement periods
- Utilize attractive visuals and interactive content in posts
- Optimize posts with a strong call-to-action to encourage comments, likes, shares
15. OKRs to enhance overall business visibility
- Enhance overall business visibility
- Achieve a 15% raise in brand mentions on social media platforms
- Initiate online partnerships for cross-promotion and brand mention
- Develop engaging, shareable content for all social media profiles
- Implement targeted paid social media campaigns
- Increase web traffic by 25% through targeted SEO campaigns
- Identify and apply high-traffic keywords relevant to the website's content
- Optimize on-page SEO elements such as meta tags and URLs
- Increase backlinks through guest blogging and collaborations
- Enhance email newsletter open rates by 20% via engaging content strategy
- Implement A/B testing for content optimization
- Develop engaging subject lines to capture attention instantly
- Integrate personalization in newsletters for relevancy
Social Media Strategist OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Social Media Strategist OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media Strategist OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance the pipeline's quality and quantity to boost revenue
- OKRs to uplift personal growth and positivity in every life we encounter
- OKRs to improve overall HR efficiency and employee satisfaction
- OKRs to enhance team performance and foster a culture of knowledge sharing
- OKRs to produce three engaging surgeon video testimonials
- OKRs to enhance leadership inclusivity across all teams
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.