OKR template to establish a high-performing social media team
This OKR aims to set up a high-performance social media team. The key focus is to devise and execute a comprehensive social media strategy, composed of three significant initiatives: competitor's approach analysis, continuous monitoring, updating social media metrics, and regular content posting through a dedicated content calendar.
In addition, it underlines the importance of hiring five proficient social media experts. This objective is achieved through the implementation of a thorough onboarding process, as well as conducting interviews and posting job vacancies on digital and industry job boards.
Moreover, to ensure the team's effectiveness, the OKR emphasizes the need for a 10% increase in engagement across all social media platforms. Initiatives to achieve this include daily posting of keyword-focused content, leveraging influencer partnerships for cross-promotion, and prompt responses to follower comments.
Overall, this OKR highlights the need for a strategic approach to social media, knowledgeable team members, and consistent engagement with the audience, aiming for an increased reach and overall improvement of the brand's digital presence.
In addition, it underlines the importance of hiring five proficient social media experts. This objective is achieved through the implementation of a thorough onboarding process, as well as conducting interviews and posting job vacancies on digital and industry job boards.
Moreover, to ensure the team's effectiveness, the OKR emphasizes the need for a 10% increase in engagement across all social media platforms. Initiatives to achieve this include daily posting of keyword-focused content, leveraging influencer partnerships for cross-promotion, and prompt responses to follower comments.
Overall, this OKR highlights the need for a strategic approach to social media, knowledgeable team members, and consistent engagement with the audience, aiming for an increased reach and overall improvement of the brand's digital presence.
Establish a high-performing social media team
Develop and implement a comprehensive social media strategy
Analyzing competitors’ social media approach for strategy formulation- Monitoring and regularly updating social media metrics for continuous improvement
- Creating a content calendar to maintain regular posting
- Hire and onboard 5 skilled social media experts
- Implement a comprehensive onboarding process for new hires
- Conduct interviews to evaluate candidates' skills and experience
- Post job openings on digital platforms and industry-specific job boards
- Gain 10% increased engagement on all social media platforms
- Implement daily posting of keyword-focused, engaging content
- Utilize influencer partnerships for cross-promotion
- Respond promptly to comments from followers