15 customisable OKR examples for Brand Manager
What are Brand Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
We've tailored a list of OKRs examples for Brand Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Brand Manager OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Brand Manager OKRs examples
You'll find below a list of Objectives and Key Results templates for Brand Manager. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to position Nordstrom as the ultimate hub for brand discovery
Position Nordstrom as the ultimate hub for brand discovery
Achieve 15% more customer inquiries on new brands introduced
Offer special promotions for inquiries on new brands
Increase social media advertising for new brands
Improve SEO for new products to boost visibility
Launch at least two customer interactive brand exploration events
Create and distribute invitations to customers
Identify suitable venues for hosting the brand exploration events
Develop engaging interactive activities involving the brand
Increase brands featured on Nordstrom website by 20%
Implement brand introductions and promotional strategies on website
Identify new brands aligned with Nordstrom's customer base and quality standard
Negotiate partnership agreements with targeted brands for website placement
2. OKRs to elevate recognition and perception of our brand
Elevate recognition and perception of our brand
Improve brand recall by 15% as measured through customer surveying
Enhance social media presence with periodic brand-oriented posts
Implement a loyalty rewards program to increase customer engagement
Launch a creative, engaging advertising campaign targeting key demographics
Secure two PR placements in industry-relevant publications
Pitch the press release to chosen publications
Write and refine a compelling press release
Identify target publications relevant to the industry
Increase social media followers by 20% to increase digital presence
Leverage influencers for brand promotion
Invest in targeted social media advertising
Improve content strategy for better audience engagement
3. OKRs to boost internal outreach and enhance brand recognition
Boost internal outreach and enhance brand recognition
Achieve a 30% increase in employee engagement in company wide initiatives
Create engaging, inclusive intra-office communication channels
Implement regular employee feedback sessions on company initiatives
Recognize and reward active employee participation in initiatives
Gain 20% more followers on all company social media platforms
Create engaging and shareable content consistently
Foster collaboration with relevant influencers
Implement targeted ad campaigns on each platform
Execute 2 brand promotional activities leading to 40% increase in brand awareness
Implement, measure, and adjust the promotional strategies
Identify relevant platforms for brand promotion activities
Plan and develop engaging promotional content
4. OKRs to increase visibility and knowledge of our brand
Increase visibility and knowledge of our brand
Increase social media followers by 30%
Invest in targeted social media advertising campaigns
Collaborate with influencers to promote the page
Elevate content strategy to boost engagement
Achieve a 20% increase in unaided brand awareness survey responses
Launch a customer referral program to boost awareness
Increase PR efforts to gain more media coverage
Implement a targeted social media advertising campaign
Organize 10 event sponsorships in relevant industry events
Reach out to event organizers regarding potential sponsorships
Identify 10 industry events aligned with company interests
Finalize sponsorship details and benefits for each event
5. OKRs to boost overall brand visibility
Boost overall brand visibility
Launch 2 advertising campaigns to boost customer engagement by 50%
Implement campaigns across chosen digital platforms
Monitor and analyze campaign performance regularly
Develop two creative, targeted advertising campaigns
Increase social media followers by 30% to widen online presence
Generate engaging content regularly to foster audience interaction
Utilize hashtags effectively to increase discoverability
Collaborate with influencers to expand reach
Facilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
Identify potential partners that align with the company's market and values
Negotiate and finalize partnership agreements and launch campaigns
Initiate discussions with these partners about cross-promotion opportunities
6. OKRs to amplify brand reputation to boost lead generation
Amplify brand reputation to boost lead generation
Improve net promoter score by 15% through enhanced customer experiences
Optimize communication channels for easier customer navigation
Implement personalized customer service to boost satisfaction levels
Address customer complaints promptly to improve brand perception
Achieve a 20% increase in positive online reviews and ratings
Implement a post-purchase email encouraging buyers to leave a review
Offer incentives for customers who write reviews
Conduct a social media campaign promoting customer reviews
Secure 10 impactful PR mentions in industry-related publications
Develop a compelling press release relevant to industry trends
Research and compile a list of industry-related publications
Reach out to journalists and editors to pitch the story
7. OKRs to position X as an integral part of the innovation ecosystem
Position X as an integral part of the innovation ecosystem
Increase brand awareness and reputation by 10% as measured by NPS and engagement metrics
Improve customer service to elevate customer experiences and satisfaction
Collaborate with influencers within the industry to promote the brand
Develop and implement a targeted social media advertising campaign
Secure 5 strategic partnerships with ecosystem influencers by the quarter's end
Develop tailored partnership proposals for each influencer
Identify key influencers in our industry's ecosystem
Initiate discussions and secure agreements
Demonstrate X's value via 3 high-impact projects successfully launched and executed
8. OKRs to broaden visibility and recognition of the brand
Broaden visibility and recognition of the brand
Secure 4 guest blog posts on high-traffic industry websites
Identify 4 high-traffic industry websites suitable for guest blogging
Contact website owners to negotiate posting arrangements
Draft compelling, relevant blog posts for submission
Increase social media followers by 30%
Use targeted hashtags relevant to specific audiences
Engage with followers daily through responses and interactions
Regularly post high-quality, shareable content
Achieve a 20% increase in website traffic through organic search results
Produce high-quality, keyword-rich content regularly to draw organic traffic
Implement SEO optimization strategies to improve website's search engine ranking
Analyze and optimize website loading speed for better user experience
9. OKRs to enhance visibility and recognition of our brand
Enhance visibility and recognition of our brand
Boost social media followership by 50% across all platforms
Launch contests and giveaways to incentivize following
Run targeted ad campaigns to attract new followers
Implement engaging daily posts and interactive stories
Increase organic website traffic by 30%
Regularly publish relevant, high-quality content
Strengthen social media presence and encourage sharing
Implement SEO strategies targeting high-value keywords
Achieve a 20% increase in media mentions or features
Engage media through active social media presence and promotions
Develop and distribute press releases for significant company news
Cultivate relationships with key industry influencers and journalists
10. OKRs to boost brand awareness through strategic social media marketing
Boost brand awareness through strategic social media marketing
Increase organic social media following by 25% across all platforms
Utilize hashtag strategy to increase content visibility
Create and share high-quality, engaging content regularly
Collaborate with influencers for promotional posts
Achieve a 30% boost in engagement rate on promoted social media posts
Design more visually appealing and interactive content for promotion
Increase frequency of social media posts during peak hours
Implement A/B testing on different post formats and analyse the results
Drive 20% more traffic to the website from social media channels
Implement targeted social media advertisements or promotions
Collaborate with influencers or bloggers for promotional activities
Increase the frequency of engaging posts on all social media platforms
11. OKRs to increase brand awareness and credibility through webinars
Increase brand awareness and credibility through webinars
Achieve a webinar attendee satisfaction rate of 90% through post-webinar surveys
Increase webinar attendance by 25% through targeted marketing efforts
Create engaging and informative promotional content for webinars across relevant marketing channels
Identify target audience segments and preferences through comprehensive market research
Collaborate with industry influencers to promote webinars through guest blogging or co-hosted webinars
Utilize social media platforms to run targeted ad campaigns and attract potential attendees
Increase social media engagement related to webinars by 30% through interactive campaigns
Create engaging promotional graphics and videos to generate interest in webinars
Collaborate with influencers or industry experts to co-host webinars for wider reach
Encourage attendees to share their webinar experiences through interactive polls and Q&A sessions
Implement a referral program to incentivize participants to invite others to join webinars
Generate 50 inbound leads per webinar through engaging content and effective promotion
Optimize landing page and registration process to increase conversion rate
Continuously measure and analyze webinar performance to identify areas for improvement
Create compelling and relevant content that resonates with target audience
Implement effective promotion strategies across multiple platforms to reach wider audience
12. OKRs to enhance brand visibility and customer loyalty
Enhance brand visibility and customer loyalty
Implement a loyalty program, acquiring at least 500 subscriptions
Research and outline structure for the proposed loyalty program
Develop marketing strategies to promote subscriptions
Monitor and track acquired subscriptions regularly
Increase social media following by 30%
Create engaging content that incentivizes shares and likes
Promote profiles through cross-platform collaborations
Implement targeted ad campaigns to attract potential followers
Achieve a 25% rise in brand mentions across online platforms
Collaborate with influencers for brand promotion
Initiate engaging social media campaigns to increase brand visibility
Implement SEO strategies for better online visibility
13. OKRs to boost finance operations to increase brand visibility and market influence
Boost finance operations to increase brand visibility and market influence
Improve customer satisfaction rates by 25% through streamlined billing processes
Train staff on new streamlined billing processes for better efficiency
Regularly solicit and act upon customer feedback on billing experience
Implement automated, error-free billing system to enhance accuracy
Increase investor presentations by 40% to expand brand visibility
Schedule 40% more investor presentations each week
Create more engaging content for additional investor presentations
Utilize various platforms for hosting investor presentations
Implement new finance software to reduce errors by 30%
Train employees on the new system usage
Research and select suitable finance software
Monitor and evaluate error reduction efforts
14. OKRs to increase brand visibility through LinkedIn marketing and advertisements
Increase brand visibility through LinkedIn marketing and advertisements
Achieve 15% conversion rate on LinkedIn paid ads
Optimize ad content for relevance and engagement
A/B test varying ad formats and visuals
Refine targeting to reach potential leads
Attract 500 new followers on the brand's LinkedIn page
Create consistent, valuable content related to the brand's industry
Launch a LinkedIn ad campaign targeting potential followers
Promote LinkedIn page across other social media platforms
Boost organic LinkedIn post engagement rate by 25%
Utilize LinkedIn analytics for posting at peak times
Regularly interact with comments on posts
Create engaging content relevant to target audience
15. OKRs to expand brand reach through innovative marketing practices
Expand brand reach through innovative marketing practices
Secure 5 major media placements to elevate brand visibility
Establish and maintain contact with journalists from these outlets
Create compelling pitches tailored to each media outlet's audience
Identify and compile a list of top media outlets relevant to the brand
Increase social media followers by 35% to enhance digital engagement
Develop engaging and high-quality content for daily social media posting
Implement strategic social media advertising campaigns
Engage influencers to promote and share our content
Boost website traffic by 25% through SEO practices
Improve site's mobile compatibility and page load speed
Increase backlinking from reputable sites
Conduct keyword research to optimize site content
Brand Manager OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Brand Manager OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Brand Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve job prospects, personal relationships, and health this summer
OKRs to enhance service delivery through innovation and benchmarking
OKRs to successfully migrate to GitLab
OKRs to hire top-level Senior UX Researcher
OKRs to conduct regular penetration testing and code reviews
OKRs to enhance our performance measurement and reporting
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.