OKR template to enhance visibility and recognition of our brand

public-lib · Published about 1 month ago

The OKR focuses on enhancing the visibility and recognition of the company's brand. To achieve this, a 50% boost in social media followership has been targeted. This aims to be achieved through promotions, targeted advertisements, and active engagement on the platform.

Another objective is to increase organic traffic to the company’s website by 30%. The initiatives for this include regular publishing of high-quality content, strengthening social media presence for wider reach, and implementing SEO strategies aimed at high-value keywords.

A 20% increase in media mentions and features is also part of the OKR. This objective aims to ramp up publicity by maintaining an active social media presence, disseminating significant company news through press releases, and building relationships with industry influencers and journalists.

In essence, the OKR seeks to boost brand visibility and recognition through a multi-pronged approach targeting social media, website traffic, and media engagement.
  • ObjectiveEnhance visibility and recognition of our brand
  • Key ResultBoost social media followership by 50% across all platforms
  • TaskLaunch contests and giveaways to incentivize following
  • TaskRun targeted ad campaigns to attract new followers
  • TaskImplement engaging daily posts and interactive stories
  • Key ResultIncrease organic website traffic by 30%
  • TaskRegularly publish relevant, high-quality content
  • TaskStrengthen social media presence and encourage sharing
  • TaskImplement SEO strategies targeting high-value keywords
  • Key ResultAchieve a 20% increase in media mentions or features
  • TaskEngage media through active social media presence and promotions
  • TaskDevelop and distribute press releases for significant company news
  • TaskCultivate relationships with key industry influencers and journalists
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