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tability.ioWhat are Media Outreach OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Media Outreach. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.
If you want to learn more about the framework, you can read our OKR guide online.
Media Outreach OKRs examples
We've added many examples of Media Outreach Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to boost Iranian childhood cancer charity's brand recognition
ObjectiveBoost Iranian childhood cancer charity's brand recognition
KRLaunch 2 news stories in local media for increased exposure
Submit news stories to selected local media outlets- Compile a list of local press channels for story distribution
- Write and finalize 2 compelling news stories about our organization
- KRSecure 3 public speaking engagements to widen outreach
- Establish contact and follow up with event organizers
- Identify potential events relevant to your expertise or industry
- Prepare a compelling speaking proposal to pitch to event organizers
- KRIncrease social media followers by 20% to enhance online visibility
- Engage with followers regularly to create a loyal online community
- Develop and maintain a consistent posting schedule on all social platforms
- Collaborate with influencers to reach a larger audience
OKRs to boost our presence in significant media outlets
- ObjectiveBoost our presence in significant media outlets
- KREstablish relationships with 10 new influential journalists or media outlets
- Research and draft personalized outreach messages
- Initiate contact and schedule introductory meetings
- Identify 10 top influential journalists or media outlets in the field
- KRSecure 5 feature articles in top-tier media by end of quarter
- Identify and make a list of top-tier media outlets
- Reach out to journalists/editors with the pitches
- Craft compelling pitches for feature articles
- KRGrow organic mentions in media by 25%
- Develop partnerships with influencers aligned with our brand values
- Increase shareable content on social media platforms
- Execute an organic, word-of-mouth referral program
OKRs to expand brand awareness through social media marketing and influencer collaborations
- ObjectiveIncrease brand reach through social media and influencer partnerships
- KRIdentify and partner with 5 relevant influencers to promote our brand
- KRTrack success metrics, analyze the ROI, and optimize campaigns accordingly
- KRIncrease social media followers by 20% through targeted advertising campaigns
- KRGenerate 50% increase in social media engagement through compelling content
OKRs to enhance volunteer recruitment and retention for grant research and social media
- ObjectiveEnhance volunteer recruitment and retention for grant research and social media
- KRIncrease 15% volunteers' engagement through regular interactive activities
- Implement weekly interactive events tailored for volunteer interests
- Develop a reward system for active volunteer participation
- Strengthen communication channels for easier volunteer interaction
- KRImplement volunteer tracking system to reduce dropout rate by 30%
- Develop volunteer engagement strategies
- Research and select specific volunteer tracking software
- Train staff on using tracking system
- KRAttain a 25% increase in volunteer signups for grant research and social media
- Improve outreach in local community networking events
- Develop incentive programs to encourage sign-ups
- Launch an engaging recruitment campaign targeting potential volunteers
OKRs to drive climate change legislation adoption in Colorado
- ObjectiveDrive climate change legislation adoption in Colorado
- KRSecure 10 meetings with legislative members to discuss proposed Climate Change Bill
- Research contact information for targeted legislative members
- Schedule and confirm meeting times with lawmakers
- Draft persuasive emails advocating for meeting appointments
- KRCollaborate with 5 local environmental organizations for a shared advocacy campaign
- Set dates for collaboration meetings to discuss strategies
- Identify and reach out to five local environmental organizations
- Propose a shared advocacy campaign to each organization
- KRIncrease public support by 20% through targeted social media awareness campaigns
- Develop relevant and engaging content for social media posts
- Implement targeted social media advertising campaigns
- Monitor and adjust campaigns based on public response
OKRs to secure guest posts for enhanced brand visibility and thought leadership
- ObjectiveIncrease brand visibility and thought leadership through secure guest posts
- KRSecure 5 high-authority guest post opportunities
- KRBuild relationships with 3 key influencers in the industry through guest posting
- KRIncrease website traffic from guest post referrals by 25%
- KREarn at least 10 social media shares per guest post
OKRs to build strong community relationships through our professional basketball team
- ObjectiveBuild strong community relationships through our professional basketball team
- KREstablish partnerships with 4 community organisations
- Reach out to organisations introducing partnership proposal
- Finalise agreements with selected organisations
- Identify potential community organisations for partnership
- KRBoost social media interaction by 15% through community-centered content
- Highlight community members weekly in feature posts
- Create weekly discussion posts centered on community topics
- Develop polls, quizzes, or contests to engage community members
- KRIncrease local event participation by 25%
- Create an engaging social media campaign targeting local audience
- Develop partnerships with local businesses for sponsorship and promotion
- Offer special discounts or incentives for early ticket purchases
OKRs to expand lour brand's presence through impactful outreach
- ObjectiveExpand lour brand's presence through impactful outreach
- KRBoost website traffic by 30% via targeted online promotional efforts
- Implement SEO strategies to enhance visibility on search engines
- Launch targeted social media advertising campaigns
- Collaborate with influencers for promotional posts
- KRIncrease social media followers by 25% through strategic engagement strategies
- Utilize paid promotions and influencer partnerships to extend reach
- Develop and implement a consistent content schedule on all platforms
- Engage directly with followers via comments, likes, and shares
- KRArrange and complete 10 strategic partnerships to boost collaborative outreach
- Identify potential partners aligned with our strategic goals
- Initiate conversations and negotiations with those entities
- Formalize partnerships through signed agreements
OKRs to enhance outreach with effective marketing strategies and brand visibility
- ObjectiveEnhance outreach with effective marketing strategies and brand visibility
- KRIncrease social media organic engagement by 30%
- Encourage audience interaction through quizzes and contests
- Develop and share high-quality, relevant content regularly
- Boost posts visibility using suitable hashtags and keywords
- KRSecure 5 new partnerships with relevant businesses for brand cross-promotion
- KRImplement marketing campaign that results in 20% increase in website traffic
- Develop engaging content and visuals for digital marketing materials
- Implement SEO strategy for improved online visibility
- Conduct targeted social media advertising campaigns
OKRs to boost internal outreach and enhance brand recognition
- ObjectiveBoost internal outreach and enhance brand recognition
- KRAchieve a 30% increase in employee engagement in company wide initiatives
- Create engaging, inclusive intra-office communication channels
- Implement regular employee feedback sessions on company initiatives
- Recognize and reward active employee participation in initiatives
- KRGain 20% more followers on all company social media platforms
- Create engaging and shareable content consistently
- Foster collaboration with relevant influencers
- Implement targeted ad campaigns on each platform
- KRExecute 2 brand promotional activities leading to 40% increase in brand awareness
- Implement, measure, and adjust the promotional strategies
- Identify relevant platforms for brand promotion activities
- Plan and develop engaging promotional content
How to write your own Media Outreach OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Media Outreach OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Media Outreach OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Media Outreach OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to drive 110% growth in MRR for our new product
- OKRs to improve mastery of English Language
- OKRs to increase website traffic by 30% through SEO and content marketing
- OKRs to boost website conversion rate to 1%
- OKRs to enhance customer experience by understanding our clients' valuation
- OKRs to improve delivery efficiency using our in-house tool