2 customisable OKR examples for Online Advertising

What are Online Advertising OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Online Advertising to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Online Advertising OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Online Advertising OKRs examples

You'll find below a list of Objectives and Key Results templates for Online Advertising. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to boost customer acquisition for our Marketplace Reporting App

  • ObjectiveBoost customer acquisition for our Marketplace Reporting App
  • Key ResultIncrease online advertising conversion rate by 30%
  • TaskIncrease ad relevance through keywords and SEO
  • TaskImplement A/B testing to optimize ad presentations
  • TaskAnalyze audience data to target high-conversion demographics
  • Key ResultBoost website visits by 40% through enhanced SEO practices
  • TaskImplement relevant keywords to improve website’s on-page SEO
  • TaskEnhance website loading speed and mobile optimization
  • TaskBuild backlinks through guest posting on related blogs
  • Key ResultOptimize app onboarding process to improve conversion rate by 25%
  • TaskStreamline sign-up process and reduce unnecessary steps
  • TaskImplement clear, interactive tutorials for first-time app users
  • TaskRegularly test and update onboarding UX/UI for user-friendliness

2OKRs to expand lour brand's presence through impactful outreach

  • ObjectiveExpand lour brand's presence through impactful outreach
  • Key ResultBoost website traffic by 30% via targeted online promotional efforts
  • TaskImplement SEO strategies to enhance visibility on search engines
  • TaskLaunch targeted social media advertising campaigns
  • TaskCollaborate with influencers for promotional posts
  • Key ResultIncrease social media followers by 25% through strategic engagement strategies
  • TaskUtilize paid promotions and influencer partnerships to extend reach
  • TaskDevelop and implement a consistent content schedule on all platforms
  • TaskEngage directly with followers via comments, likes, and shares
  • Key ResultArrange and complete 10 strategic partnerships to boost collaborative outreach
  • TaskIdentify potential partners aligned with our strategic goals
  • TaskInitiate conversations and negotiations with those entities
  • TaskFormalize partnerships through signed agreements

Online Advertising OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Online Advertising OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Online Advertising OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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