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10 OKR examples for Content Team

What are Content Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Content Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Content Team OKRs

Option 1. Turn ideas into OKRs with Tability AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Content Team OKRs examples

You will find in the next section many different Content Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to enhance content quality to align with updated guidelines

  • ObjectiveEnhance content quality to align with updated guidelines
  • KRIncrease guideline-adherence in updated content by 90% measured through internal assessments
  • TaskImplement regular internal assessments for content update
  • TaskConduct training on guideline adherence
  • TaskDevelop feedback mechanism for content contributors
  • KRConduct a comprehensive review of all content by week 3
  • TaskAllocate specific review tasks to team members
  • TaskCompile all content for review by end of week 1
  • TaskComplete all reviews and edits by end of week 3
  • KRIdentify and correct 75% of non-compliant content items by week 5
  • TaskIdentify non-compliant content within available resources
  • TaskAnalyze and categorize identified non-compliant content
  • TaskImplement corrections for 75% of identified non-compliant content

OKRs to deepen understanding of audience content preferences

  • ObjectiveDeepen understanding of audience content preferences
  • KRAnalyze data and summarize top 3 content preferences by month-end
  • TaskCompile analysis results into a summary report
  • TaskAcquire relevant content data for analysis
  • TaskAnalyze data to identify top 3 content preferences
  • KRConduct 3 audience surveys with at least 500 respondents each
  • TaskDesign comprehensive, engaging surveys for audience data collection
  • TaskDistribute surveys to at least 1500 potential respondents
  • TaskAnalyze and compile the survey responses data
  • KRIncrease audience engagement by 20% through optimized content strategy
  • TaskDevelop a comprehensive content strategy to boost engagement and interaction
  • TaskAnalyze current content to identify areas for improvement and optimization
  • TaskTest and implement new content formats to increase audience engagement

OKRs to successfully complete 80% of the content project

  • ObjectiveSuccessfully complete 80% of the content project
  • KREnhance content quality by getting two positive feedback per week from the editor
  • TaskRequest feedback after implementing changes
  • TaskIncorporate editor's suggested changes in content
  • TaskSubmit articles regularly for the editor's review
  • KRDecrease project revision rate by 15% through careful drafting and editing
  • TaskTrain staff on meticulous proofreading techniques
  • TaskIncrease frequency of project editing cycles
  • TaskImplement stringent project drafting protocols
  • KRIncrease daily writing output by 20% to fast-track the project
  • TaskEnhance writing efficiency through training/tools
  • TaskLimit distractions during writing periods
  • TaskAllocate more daily hours exclusively to writing tasks

OKRs to implement AI for content enhancement

  • ObjectiveImplement AI for content enhancement
  • KRIncorporate AI algorithms into content management system by end of quarter
  • TaskDevelop strategy for integrating identified AI algorithms
  • TaskImplement and test AI integration within the system
  • TaskIdentify suitable AI algorithms for the content management system
  • KRIncrease content personalization using AI by 30%
  • TaskImplement AI-driven algorithms for personalized content curation
  • TaskEnhance user profiling for improved personalization accuracy
  • TaskConduct A/B testing to optimize AI personalization efforts
  • KRImprove content discoverability by 40% through AI-based SEO improvements
  • TaskDevelop AI-driven keywords and meta tags for better search visibility
  • TaskImplement AI algorithms to evaluate and optimize SEO strategies
  • TaskUtilize AI for predictive analysis of trending topics and keywords

OKRs to enhance homepage with contextually relevant content to engage customers

  • ObjectiveEnhance homepage with contextually relevant content to engage customers
  • KRA/B test and improve homepage layout for better content visibility by 15%
  • TaskIdentify elements on homepage for A/B testing
  • TaskImplement A/B testing with different layouts
  • TaskAnalyze results and adjust layout accordingly
  • KRImplement content personalization for 70% of homepage visitors
  • TaskSet up tracking and analytics for homepage visits
  • TaskDevelop personalized content based on user profiles
  • TaskIdentify audience characteristics and create user profiles
  • KRIncrease customer engagement rate on homepage by 25%
  • TaskImplement interactive elements like quizzes or surveys on the homepage
  • TaskImprove website loading speed for superior user experience
  • TaskPersonalize the homepage based on user's preferences

OKRs to boost social media content shares by refining our content strategy

  • ObjectiveBoost social media content shares by refining our content strategy
  • KRImplement the revised content strategy on all social media channels to test efficacy
  • TaskUpdate all social media channels with the revised content strategy
  • TaskAdjust strategy as needed based on analytics feedback
  • TaskMonitor engagement metrics on all platforms for efficacy analysis
  • KRAchieve over 20% increase in content shares across all social media platforms
  • TaskOptimise posts for each specific social media platform
  • TaskImplement a promotion strategy to boost content visibility
  • TaskCreate engaging, shareable content relevant to target audience
  • KRDevelop a refreshed, audience-focused content strategy by collaborating with market research
  • TaskDevelop innovative, audience-centric content ideas
  • TaskImplement the new content strategy and measure engagement
  • TaskAssemble team for market research and audience analysis

OKRs to boost overall community engagement on the platform

  • ObjectiveBoost overall community engagement on the platform
  • KRBoost comment count by 15% from the previous period stats
  • TaskSchedule regular posts to maintain audience engagement
  • TaskRespond, like, and share user comments to foster community
  • TaskEncourage audience participation with interactive posts
  • KRDrive up shares of content by 30% advancing our community visibility
  • TaskImplement a robust content sharing strategy across all social media platforms
  • TaskDevelop intriguing, high-quality posts to stimulate sharing and visibility
  • TaskEncourage user-generated content to increase engagement and shareability
  • KRIncrease the number of likes by 20% by the end of quarter
  • TaskPromote liking and sharing contests on all platforms
  • TaskDevelop engaging daily content to improve user interaction
  • TaskImplement advertising campaigns targeting potential likers

OKRs to enhance lead generation by delivering high-quality content

  • ObjectiveEnhance lead generation by delivering high-quality content
  • KRImprove content engagement metrics by 30% to gain a qualified audience
  • TaskShare content regularly on all social media platforms
  • TaskDevelop engaging, high-quality content targeting user interests
  • TaskEnhance SEO practices to secure higher organic search results
  • KRPublish 20% more high-quality, lead-generating content pieces to capture prospective leads
  • TaskAssign more resources to content production
  • TaskIdentify topics that resonate with our target audience
  • TaskTest and refine lead-generation strategies
  • KRIncrease monthly MQLs by 25% through leveraging SEO in content creation

OKRs to promulgate key private market trends through impactful content

  • ObjectivePromulgate key private market trends through impactful content
  • KRGarner at least 10 industry insider endorsements to boost content credibility
  • TaskDraft personal, compelling outreach letters to insiders
  • TaskIdentify and list 20 industry insiders relevant to the content
  • TaskSend endorsement requests and follow up regularly
  • KRProduce and publish 5 insight-filled reports with relevant private market trends
  • TaskResearch recent private market trends and data for content
  • TaskPublish reports on relevant platforms
  • TaskDraft and refine 5 separate insightful reports
  • KRAttract and retain 1000 unique monthly visitors to the trend-highlighting content
  • TaskImplement SEO strategies to improve search engine visibility
  • TaskShare content across multiple social media platforms regularly
  • TaskDevelop a consistent schedule for posting new, engaging content

OKRs to increase LinkedIn brand engagement

  • ObjectiveIncrease LinkedIn brand engagement
  • KREnhance shares of LinkedIn posts by 30% within the quarter
  • TaskImprove post content quality, incorporating engaging visuals and compelling text
  • TaskIncrease frequency of shares with networking connections and groups
  • TaskUtilize LinkedIn's analytic tools to monitor post performance
  • KRAchieve a 20% rise in comments on LinkedIn posts by next quarter
  • TaskPromptly respond to and interact with commenters
  • TaskIncrease posting frequency and share relevant, engaging content
  • TaskUse popular and trending hashtags in posts
  • KRAchieve a 10% increase in LinkedIn page followers by quarter end
  • TaskImplement a targeted LinkedIn ad campaign to attract followers
  • TaskPromote LinkedIn page on other social media platforms
  • TaskRegularly post high-quality, engaging content

Content Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Content Team OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Content Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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