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tability.ioWhat are Content Strategy OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Strategy to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Content Strategy OKRs examples
You will find in the next section many different Content Strategy Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost social media content shares by refining our content strategy
ObjectiveBoost social media content shares by refining our content strategy
KRImplement the revised content strategy on all social media channels to test efficacy
Update all social media channels with the revised content strategy- Adjust strategy as needed based on analytics feedback
- Monitor engagement metrics on all platforms for efficacy analysis
- KRAchieve over 20% increase in content shares across all social media platforms
- Optimise posts for each specific social media platform
- Implement a promotion strategy to boost content visibility
- Create engaging, shareable content relevant to target audience
- KRDevelop a refreshed, audience-focused content strategy by collaborating with market research
- Develop innovative, audience-centric content ideas
- Implement the new content strategy and measure engagement
- Assemble team for market research and audience analysis
OKRs to shift newsroom operations towards a topic-first communication approach
- ObjectiveShift newsroom operations towards a topic-first communication approach
- KRIncrease audience engagement by 15% through topic-first content
- Research popular topics among current audience members
- Monitor and adjust content based on audience feedback
- Develop compelling content based on chosen topics
- KRImprove team knowledge on 5 key topics by 30% through training sessions
- Identify 5 key topics necessitating improved team knowledge
- Organize comprehensive training sessions on these topics
- Evaluate team's understanding after each session
- KRReduce time spent on channel-focused strategies by 25%
- Streamline content creation for all platforms
- Implement automation tools for posting schedules
- Delegate channel strategy work among team members
OKRs to generate a comprehensive audience engagement strategy
- ObjectiveGenerate a comprehensive audience engagement strategy
- KRImplement two new interactive engagement tools to boost audience participation by week 8
- Research latest interactive engagement tools in the market
- Train team to efficiently use these tools
- Purchase and install two selected tools
- KRMeasure and increase the average page view duration by 20% by the end of week 12
- Implement Google Analytics to track page view durations
- Optimize website speed for user satisfaction
- Improve content quality for longer visitor engagement
- KRDevelop an interest segmentation model for personalized communication by end of week 4
OKRs to enhance inbound strategy to boost agency recruitment and VA services
- ObjectiveEnhance inbound strategy to boost agency recruitment and VA services
- KRAchieve a 15% conversion rate of leads into new clients through effective follow-ups
- Automate follow-up process for consistency and efficiency
- Analyze and improve follow-up strategies based on feedback
- Develop compelling, personalized follow-up messages for leads
- KRConvert 25% of site visitors into lead inquiries through engaging content development
- Implement strong calls-to-action on key pages
- Develop compelling content tailored to target audience interests
- Analyze visitor engagement data for content improvement
- KRIncrease website traffic by 30% through search engine optimization techniques
- Regularly update content for SEO relevance
- Conduct keyword research to optimize website content
- Implement effective link-building strategies
OKRs to accelerate client acquisition through our lead magnet
- ObjectiveAccelerate client acquisition through our lead magnet
- KREnhance lead magnet content to trigger a 15% uptick in tie-ups
- Promote lead magnet through multiple marketing channels
- Design engaging, relevant content around these trends
- Conduct research to identify popular industry trends
- KRIncrease lead magnet downloads by 20%
- Develop appealing social media promotional content
- Offer exclusive content for the downloaders
- Optimize the website for better search engine visibility
- KRConvert 10% of downloaders into paying clients
- Offer introductory discounts to new downloaders
- Implement effective in-app purchase promotions
- Enhance product features requiring premium access
OKRs to boost email's contribution to total revenue
- ObjectiveBoost email's contribution to total revenue
- KRIncrease email subscription rate by 25%
- Improve newsletter content to add value for subscribers
- Implement compelling, clear call-to-actions on website
- Offer exclusive benefits to email subscribers
- KRAugment click-through rates from email campaigns by 30%
- Incorporate strong, clear calls to action in emails
- Personalize email content based on recipient's preferences
- Improve subject lines to increase email open rates
- KREnhance conversion rates from email referrals by 15%
- Optimize referral emails' content and design
- Implement personalized email marketing strategies
- Analyze success metrics, adjust strategies accordingly
OKRs to enhance interaction and engagement on our social media platforms
- ObjectiveEnhance interaction and engagement on our social media platforms
- KRConduct 10 interactive live sessions to facilitate direct communication with followers
- Schedule and advertise the dates for each live session
- Host and moderate each session, engaging with followers
- Plan topics and content for 10 live interactive sessions
- KRGather and categorize feedback from 500 users to better inform our content strategy
- Analyze user responses and categorize feedback
- Distribute surveys to gather user feedback
- Update content strategy based on feedback patterns
- KRIncrease average post comments by 30% to improve social media engagement
- Develop more engaging, relatable content to spark discussion
- Respond interactively to existing comments to foster dialogue
- Prompt followers to comment with questions or polls
OKRs to boost reach and engagement via paid social initiatives
- ObjectiveBoost reach and engagement via paid social initiatives
- KRSecure a 10% conversion rate lift from paid social traffic
- Increase investment in high-performing ad campaigns
- Tailor content to target audience preferences
- Implement A/B testing for different ad variations
- KRAchieve a 25% rise in post interactions through tailored promotional content
- Analyze audience reaction to previous promotional content
- Implement customer feedback in content strategy adjustments
- Develop promotional content specifically targeting engaged users
- KRIncrease social media following by 30% via targeted ads
- Design engaging ads specifically targeted at this audience group
- Allocate budget for targeted social media ad campaigns
- Identify audience demographics most responsive to previous social media content
OKRs to boost Productivity & Results of KOL Marketing
- ObjectiveBoost Productivity & Results of KOL Marketing
- KRDecrease operation costs by 10% by implementing automation in KOL management
- Research and select appropriate automation tools
- Identify processes in KOL management that can be automated
- Train staff and implement automation tools
- KRIncrease KOL engagement rates by 20% enhancing content quality
- KRImprove conversion rate from KOL initiatives by 15% through strategic targeting
- Develop tailored messaging for target demographics
- Implement A/B testing to optimize results
- Identify key KOLs with highest engagement rates
OKRs to boost lead generation via organic and paid social media
- ObjectiveBoost lead generation via organic and paid social media
- KRImprove social media conversion rate to 15% across all platforms
- Analyze current social media strategies and pinpoint areas of low effectiveness
- Monitor and adjust methods based on engagement and conversion data
- Implement changes to social media content to drive engagement
- KRAchieve a 25% increase in organic social media leads
- Regularly analyze and optimize social media posts for better reach
- Implement a targeted content strategy to attract potential leads
- Increase audience engagement through interactive activities like Q&As, polls
- KRIncrease paid social media leads by 30% through strategic campaigns
- Allocate increased budget for high-performing ads
- Assess and optimize current social media advertising strategies
- Create targeted ad campaigns for specific audience demographics
How to write your own Content Strategy OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Content Strategy OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Content Strategy OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Content Strategy OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve utilization rate of employees and resources
- OKRs to increase overall audience engagement across all platforms
- OKRs to qR code integration
- OKRs to boost the frequency of value-driven discussions
- OKRs to create efficient service quality monitoring tools
- OKRs to boost employee awareness and risk perception