What are Product Development Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Development Team to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Product Development Team OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Product Development Team OKRs examples
You will find in the next section many different Product Development Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to increase efficiency and effectiveness of product development through continuous process improvement
ObjectiveIncrease efficiency and effectiveness of product development through continuous process improvement
KRAchieve a customer satisfaction rating of 90% by addressing product development pain points and enhancing quality- KRDecrease resource wastage by 10% through optimized resource allocation and utilization
Identify and prioritize areas where resource wastage is currently occurring- Monitor and track resource usage regularly to ensure ongoing reduction in wastage
- Implement streamlined processes and systems to improve resource allocation and utilization efficiency
- Conduct a thorough assessment of current resource allocation and utilization practices
- KRIncrease the percentage of successful product launches by 15% through improved workflows and collaboration
- Foster cross-functional collaboration through regular team meetings and knowledge sharing sessions
- Conduct a thorough analysis of existing workflows to identify bottlenecks and inefficiencies
- Implement a project management tool to streamline communication and task tracking
- Establish a feedback loop with stakeholders to continuously improve product launch processes
- KRReduce product development cycle time by 20% through streamlined processes and automation
OKRs to boost enterprise customer attraction to our platform
- ObjectiveBoost enterprise customer attraction to our platform
- KRExpand platform features based on 75% of enterprise-client feedback
- Analyze feedback from 75% of enterprise clients
- Identify commonly requested platform features
- Initiate development of new features
- KRIncrease demo requests by 30% over the next quarter
- Implement a user-friendly online demo request form
- Enhance demo product features to attract more customer interest
- Develop targeted marketing campaigns to boost demo visibility
- KREnhance customer support satisfaction rate by 45%
- Implement a customer feedback system to gauge satisfaction
- Implement comprehensive training programs for customer support staff
- Improve product/service quality based on customer insights
OKRs to increase value proposition for a staff training videogame development company
- ObjectiveIncrease value proposition for a staff training videogame development company
- KRIncrease revenue from sales of training videogames by 15%
- Enhance product features and user experience to boost customer satisfaction and loyalty
- Develop partnerships with industry influencers or organizations to expand sales reach
- Improve marketing strategies to create greater awareness and interest in training videogames
- Analyze current market trends and identify target audience for training videogames
- KRIncrease customer satisfaction rating for training videogames by 10%
- Implement gamification elements to increase engagement and enjoyment
- Conduct regular surveys to gather feedback and address customer concerns efficiently
- Improve gameplay mechanics based on customer feedback
- Enhance customer support response time and effectiveness
- KRDevelop and launch at least 2 new interactive and engaging staff training videogames
- Design and develop user-friendly interfaces for seamless gameplay experience
- Test and debug the games thoroughly to ensure optimal performance and functionality
- Research and identify suitable game development platforms and tools
- Collaborate with subject matter experts to create engaging content for the games
- KRIncrease client retention rate by 20% through effective value proposition communication
- Conduct a comprehensive market research on clients' needs and preferences
- Implement regular client feedback surveys to continuously improve value proposition alignment
- Train all sales and customer service teams on effective value proposition communication
- Develop clear and concise value proposition statements for each target client segment
OKRs to formulate and Implement a robust Business and Product Strategy
- ObjectiveFormulate and Implement a robust Business and Product Strategy
- KRImplement and test product strategy with a minimum viable product in 6 weeks
- Develop a prototype of the minimum viable product
- Implement a detailed product strategy
- Conduct rigorous testing and gather feedback
- KRDevelop a comprehensive business strategy with measurable goals within 3 weeks
- Draft a comprehensive, strategic business plan
- Define measurable, time-bound business goals
- Research market trends and study competitors for business strategy formulation
- KRIdentify and analyse 5 key competitor business strategies within next quarter
- Identify 5 main competitors in the market
- Analyze each strategy's effectiveness and performance
- Research and note down their business strategies
OKRs to enhance maturity and capabilities of Product Owners
- ObjectiveEnhance maturity and capabilities of Product Owners
- KRImplement peer-based feedback system to improve Product Owners' performance
- Design a structured and anonymous peer-review feedback form
- Integrate peer-review feedback system into performance evaluations
- Train Product Owners on giving and receiving feedback
- KRIncrease Product Owners' certification rate by 30%
- Schedule regular certification exam preparation sessions
- Develop a comprehensive in-house owners' certification training program
- Implement incentives for achieving certification
- KRConduct 2 advanced level training sessions for all Product Owners
- Prepare comprehensive materials for two sessions
- Schedule and conduct two advanced training sessions
- Identify topics relevant to advanced Product Owner training
OKRs to enhance Product Development Efficiency through Metrics and Tools
- ObjectiveEnhance Product Development Efficiency through Metrics and Tools
- KRDevelop and implement 3 new performance metrics for evaluating product development progress
- Formulate three new applicable performance metrics
- Identify key areas for improvement in product development process
- Implement metrics into ongoing project evaluation
- KRProcure and integrate 2 productivity-enhancing tools into the product development process
- KRIncrease product development speed by 20% using efficiency-focused operational methods
- Streamline communication processes for faster decision-making
- Provide efficiency training for product development team
- Implement agile methodology for quicker development cycles
OKRs to launch a viable, user-friendly SaaS product
- ObjectiveLaunch a viable, user-friendly SaaS product
- KRAchieve a customer satisfaction score of above 85%
- Develop a proactive customer communication strategy for problem resolution
- Implement a customer feedback system to identify improvement areas
- Train staff in customer service protocols and problem-solving
- KRDevelop MVP with essential features by involving 10 beta testers
- Gather and integrate feedback to refine MVP features
- Identify the essential features needed for MVP development
- Recruit 10 beta testers for product evaluation
- KRObtain initial sign ups exceeding 50 customers
- Develop enticing advertising campaign targeting potential customers
- Launch sign-up incentive program or promotional offers
- Maximize reach through social media marketing strategies
OKRs to improve the overall client experience
- ObjectiveImprove the overall client experience
- KRIncrease client satisfaction score by 20% through effective communication strategies
- Train staff on effective communication and people skills
- Initiate proactive and regular check-in calls with clients
- Implement regular client feedback and assessment systems
- KRImplement 3 new features based on client feedback to boost usability
- Review client feedback for feature suggestions
- Develop 3 new features prioritizing usability
- Test and integrate the new features into the product
- KRDecrease support response time by 30% to enhance client interactions
- Implement a live chat feature for instant customer assistance
- Provide additional training to support staff
- Utilize automated responses for commonly asked questions
OKRs to enhance product quality by reducing production defects
- ObjectiveEnhance product quality by reducing production defects
- KRDecrease production defects by 30% through tightened quality control processes
- Train staff on the new quality standards
- Implement stringent quality control measures in the production line
- Regularly inspect and update production equipment
- KRConduct training sessions for QA team to enhance in-depth product knowledge
- Identify key product aspects for the QA team to understand deeply
- Schedule and facilitate product knowledge training sessions
- Develop comprehensive training materials/briefs for each aspect
- KRImplement a new, more thorough testing protocol within the development cycle
- Research and adopt a comprehensive testing method
- Educate development team about new protocol
- Identify the weak spots in the current testing protocol
OKRs to improve development team productivity
- ObjectiveIncrease development team productivity
- KRReduce average time taken to complete development tasks by 20%
- Provide developers with necessary training and resources to enhance productivity
- Implement agile development methodologies and prioritize tasks based on importance
- Encourage open communication and collaboration among team members to expedite task completion
- Identify bottlenecks in the development process to streamline efficiency
- KRImprove unit test coverage by 10% for critical components
- KRReduce the number of production bugs reported by customers by 25%
- Conduct regular code reviews to identify and fix potential bugs before deployment
- Implement automated unit testing for critical components and frequently executed code
- Increase the frequency of software releases to address and resolve issues more promptly
- Improve communication channels with customers to encourage reporting and capturing of bugs
- KRIncrease code review completion rate by 15%
- Schedule regular team meetings to discuss and address code review concerns
- Provide comprehensive and concise code review guidelines for reviewers
- Encourage timely and constructive feedback during code review discussions
- Implement a clear and streamlined code review process
Product Development Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Product Development Team OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Development Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to establish our simple AI startup using open-source tools
- OKRs to enhance skills in dealing with complaints and conflict resolution
- OKRs to implement AI to streamline documentation search and maintenance process
- OKRs to increase overall company revenue
- OKRs to enhance the Collection's audience engagement
- OKRs to enhance proficiency in requirements assessment for personal development