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6 OKR examples for Product Developers

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What are Product Developers OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Developers to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Product Developers OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Product Developers OKRs examples

You will find in the next section many different Product Developers Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to develop and launch a range of sub-products

  • ObjectiveDevelop and launch a range of sub-products
  • KRIdentify 10 potential sub-products from existing product by week 4
  • TaskAnalyze market for existing product spin-offs potential
  • TaskReview existing product features for spin-off potential
  • TaskConduct a brainstorming session with product team
  • KRSuccessfully launch 3 refined sub-products in the market by week 12
  • TaskOfficially launch sub-products in market by week 12
  • TaskPlan marketing and distribution strategies by week 8
  • TaskFinalize specifications and improvements of sub-products by week 4
  • KRComplete development of 5 sub-products for testing by week 8
  • TaskPrioritize and assign development roles for each sub-product
  • TaskEnsure continuous monitoring and progress reports
  • TaskFinalize and prepare sub-products for testing

OKRs to develop multi-purpose product integration documents

  • ObjectiveDevelop multi-purpose product integration documents
  • KRProduce initial drafts of 5 different product integration templates by week 6
  • TaskDesign and outline five distinct templates
  • TaskWrite preliminary drafts for individual templates
  • TaskIdentify key features for each product integration template
  • KRSolicit and incorporate feedback, improving each draft by 30% in two weeks
  • TaskReview and refine the improved draft by 30%
  • TaskActively integrate received suggestions into the draft
  • TaskSend the draft to colleagues for constructive feedback
  • KRFinalize and validate all product integration templates, achieving 95% customer approval
  • TaskConduct validation tests on the templates
  • TaskComplete all product integration templates
  • TaskAchieve 95% customer approval through feedback surveys

OKRs to successfully launch the tech startup

  • ObjectiveSuccessfully launch the tech startup
  • KRSecure funding from at least three investors by increasing company visibility
  • TaskEnhance online presence through social media and optimized website
  • TaskParticipate in industry networking events
  • TaskDevelop a compelling investor presentation
  • KRDevelop, test and launch the MVP (minimum viable product) targeting user validation
  • TaskDesign and develop the minimum viable product
  • TaskCarry out rigorous testing and fixing of the MVP
  • TaskLaunch MVP and collect user validation data
  • KRHire and onboard five skilled developers to establish the product team
  • TaskCreate a detailed job description for developer positions
  • TaskPromote vacancies on targeted recruitment platforms
  • TaskDevelop a comprehensive onboarding program

OKRs to amplify our brand's unique value and differentiate from competitors

  • ObjectiveAmplify our brand's unique value and differentiate from competitors
  • KREnhance product features derived from USPs, resulting in a 10% rise in sales
  • TaskMonitor sales increase post-enhancements
  • TaskIdentify and analyse unique selling points (USPs) of our product
  • TaskImplement enhancements based on researched USPs
  • KRImplement customer feedback system to improve product/service differentiation by 20%
  • TaskCollaborate with IT team for system development and deployment
  • TaskIdentify needed features for a comprehensive customer feedback system
  • TaskTrain staff on how to properly utilise and interpret feedback data
  • KRDevelop and launch a value-focused marketing campaign targeting 15% increase in brand awareness
  • TaskIdentify key brand values to emphasize in campaign messaging
  • TaskDesign and produce value-focused marketing materials
  • TaskExecute marketing campaign through various channels for optimal reach

OKRs to enhance product quality and decrease bugs

  • ObjectiveEnhance product quality and decrease bugs
  • KRIncrease customer satisfaction survey score by at least 10 points
  • TaskRegularly ask for customer feedback and make improvements
  • TaskTrain customer service reps in empathy and communication
  • TaskImplement a strategy for efficient after-sales customer service
  • KRImplement automated testing for all critical functionalities
  • TaskIdentify all critical functionalities requiring automated testing
  • TaskExecute tests and troubleshoot issues identified
  • TaskDevelop automated testing scripts for these functions
  • KRDecrease bugs by 25% compared to current version
  • TaskEnhance debugging tools to identify hidden bugs
  • TaskImplement rigorous testing procedures before code deployment
  • TaskEncourage developers to regularly perform code reviews

OKRs to eliminate high-risk tech debt over the next year

  • ObjectiveReduce high-risk tech debt to improve system stability
  • KRConduct a thorough analysis to measure the impact of eliminating each high-risk tech debt item
  • KROutline and prioritize initiatives to eliminate each high-risk tech debt item
  • KRComplete the elimination of at least 50% of high-risk tech debt items
  • KRIdentify top 10 high-risk tech debt items

Product Developers OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Product Developers OKR templates

We have more templates to help you draft your team goals and OKRs.

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