5 customisable OKR examples for Product Developers

What are Product Developers OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Developers to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Product Developers OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Product Developers OKRs examples

You will find in the next section many different Product Developers Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to develop multi-purpose product integration documents

  • ObjectiveDevelop multi-purpose product integration documents
  • Key ResultProduce initial drafts of 5 different product integration templates by week 6
  • TaskDesign and outline five distinct templates
  • TaskWrite preliminary drafts for individual templates
  • TaskIdentify key features for each product integration template
  • Key ResultSolicit and incorporate feedback, improving each draft by 30% in two weeks
  • TaskReview and refine the improved draft by 30%
  • TaskActively integrate received suggestions into the draft
  • TaskSend the draft to colleagues for constructive feedback
  • Key ResultFinalize and validate all product integration templates, achieving 95% customer approval
  • TaskConduct validation tests on the templates
  • TaskComplete all product integration templates
  • TaskAchieve 95% customer approval through feedback surveys

2OKRs to successfully launch the tech startup

  • ObjectiveSuccessfully launch the tech startup
  • Key ResultSecure funding from at least three investors by increasing company visibility
  • TaskEnhance online presence through social media and optimized website
  • TaskParticipate in industry networking events
  • TaskDevelop a compelling investor presentation
  • Key ResultDevelop, test and launch the MVP (minimum viable product) targeting user validation
  • TaskDesign and develop the minimum viable product
  • TaskCarry out rigorous testing and fixing of the MVP
  • TaskLaunch MVP and collect user validation data
  • Key ResultHire and onboard five skilled developers to establish the product team
  • TaskCreate a detailed job description for developer positions
  • TaskPromote vacancies on targeted recruitment platforms
  • TaskDevelop a comprehensive onboarding program

3OKRs to amplify our brand's unique value and differentiate from competitors

  • ObjectiveAmplify our brand's unique value and differentiate from competitors
  • Key ResultEnhance product features derived from USPs, resulting in a 10% rise in sales
  • TaskMonitor sales increase post-enhancements
  • TaskIdentify and analyse unique selling points (USPs) of our product
  • TaskImplement enhancements based on researched USPs
  • Key ResultImplement customer feedback system to improve product/service differentiation by 20%
  • TaskCollaborate with IT team for system development and deployment
  • TaskIdentify needed features for a comprehensive customer feedback system
  • TaskTrain staff on how to properly utilise and interpret feedback data
  • Key ResultDevelop and launch a value-focused marketing campaign targeting 15% increase in brand awareness
  • TaskIdentify key brand values to emphasize in campaign messaging
  • TaskDesign and produce value-focused marketing materials
  • TaskExecute marketing campaign through various channels for optimal reach

4OKRs to enhance product quality and decrease bugs

  • ObjectiveEnhance product quality and decrease bugs
  • Key ResultIncrease customer satisfaction survey score by at least 10 points
  • TaskRegularly ask for customer feedback and make improvements
  • TaskTrain customer service reps in empathy and communication
  • TaskImplement a strategy for efficient after-sales customer service
  • Key ResultImplement automated testing for all critical functionalities
  • TaskIdentify all critical functionalities requiring automated testing
  • TaskExecute tests and troubleshoot issues identified
  • TaskDevelop automated testing scripts for these functions
  • Key ResultDecrease bugs by 25% compared to current version
  • TaskEnhance debugging tools to identify hidden bugs
  • TaskImplement rigorous testing procedures before code deployment
  • TaskEncourage developers to regularly perform code reviews

5OKRs to eliminate high-risk tech debt over the next year

  • ObjectiveReduce high-risk tech debt to improve system stability
  • Key ResultConduct a thorough analysis to measure the impact of eliminating each high-risk tech debt item
  • Key ResultOutline and prioritize initiatives to eliminate each high-risk tech debt item
  • Key ResultComplete the elimination of at least 50% of high-risk tech debt items
  • Key ResultIdentify top 10 high-risk tech debt items

Product Developers OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Product Developers OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Developers OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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