5 customisable OKR examples for Product Developers
What are Product Developers OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Developers to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product Developers OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Product Developers OKRs examples
You will find in the next section many different Product Developers Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to develop multi-purpose product integration documents
- Develop multi-purpose product integration documents
- Produce initial drafts of 5 different product integration templates by week 6
- Design and outline five distinct templates
- Write preliminary drafts for individual templates
- Identify key features for each product integration template
- Solicit and incorporate feedback, improving each draft by 30% in two weeks
- Review and refine the improved draft by 30%
- Actively integrate received suggestions into the draft
- Send the draft to colleagues for constructive feedback
- Finalize and validate all product integration templates, achieving 95% customer approval
- Conduct validation tests on the templates
- Complete all product integration templates
- Achieve 95% customer approval through feedback surveys
2. OKRs to successfully launch the tech startup
- Successfully launch the tech startup
- Secure funding from at least three investors by increasing company visibility
- Enhance online presence through social media and optimized website
- Participate in industry networking events
- Develop a compelling investor presentation
- Develop, test and launch the MVP (minimum viable product) targeting user validation
- Design and develop the minimum viable product
- Carry out rigorous testing and fixing of the MVP
- Launch MVP and collect user validation data
- Hire and onboard five skilled developers to establish the product team
- Create a detailed job description for developer positions
- Promote vacancies on targeted recruitment platforms
- Develop a comprehensive onboarding program
3. OKRs to amplify our brand's unique value and differentiate from competitors
- Amplify our brand's unique value and differentiate from competitors
- Enhance product features derived from USPs, resulting in a 10% rise in sales
- Monitor sales increase post-enhancements
- Identify and analyse unique selling points (USPs) of our product
- Implement enhancements based on researched USPs
- Implement customer feedback system to improve product/service differentiation by 20%
- Collaborate with IT team for system development and deployment
- Identify needed features for a comprehensive customer feedback system
- Train staff on how to properly utilise and interpret feedback data
- Develop and launch a value-focused marketing campaign targeting 15% increase in brand awareness
- Identify key brand values to emphasize in campaign messaging
- Design and produce value-focused marketing materials
- Execute marketing campaign through various channels for optimal reach
4. OKRs to enhance product quality and decrease bugs
- Enhance product quality and decrease bugs
- Increase customer satisfaction survey score by at least 10 points
- Regularly ask for customer feedback and make improvements
- Train customer service reps in empathy and communication
- Implement a strategy for efficient after-sales customer service
- Implement automated testing for all critical functionalities
- Identify all critical functionalities requiring automated testing
- Execute tests and troubleshoot issues identified
- Develop automated testing scripts for these functions
- Decrease bugs by 25% compared to current version
- Enhance debugging tools to identify hidden bugs
- Implement rigorous testing procedures before code deployment
- Encourage developers to regularly perform code reviews
5. OKRs to eliminate high-risk tech debt over the next year
- Reduce high-risk tech debt to improve system stability
- Conduct a thorough analysis to measure the impact of eliminating each high-risk tech debt item
- Outline and prioritize initiatives to eliminate each high-risk tech debt item
- Complete the elimination of at least 50% of high-risk tech debt items
- Identify top 10 high-risk tech debt items
Product Developers OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product Developers OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Developers OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to successfully accomplish set goal OKRs to achieve full proficiency in the CRM system OKRs to enhance leadership skills through exemplary actions and feedback incorporation OKRs to enhance collaboration and performance in the marketing team OKRs to implement continuous monitoring and management of departmental budgets OKRs to drive Agile and Scrum adoption across teams
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.