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10 OKR examples for Design

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Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.

What are Design OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Design to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Design OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Design OKRs examples

You'll find below a list of Objectives and Key Results templates for Design. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to develop an extensive asset library for product and merchandise designs

  • ObjectiveDevelop an extensive asset library for product and merchandise designs
  • KRCreate 50 inventive and digitally-rendered merchandise design templates
  • TaskSketch these designs into draft templates
  • TaskBrainstorm 50 unique ideas for digital merchandise designs
  • TaskDigitally render final drafts using graphic design software
  • KRObtain and digitize 200 unique high-quality product images for the asset library
  • TaskSource high-quality images of the listed products
  • TaskDigitize and upload images to asset library
  • TaskIdentify and compile list of 200 unique products for digitization
  • KROrganize and categorize all images and designs efficiently in the asset library
  • TaskCreate categories based on content, style, or project
  • TaskInput items into the asset library under respective categories
  • TaskGather all digital and physical images and designs

OKRs to refresh and modernize 70% of CC page designs

  • ObjectiveRefresh and modernize 70% of CC page designs
  • KRTest user interface and user experience of the updated pages, aiming for 90% positive feedback
  • TaskGather and analyze user feedback
  • TaskReview changes and updates on website pages
  • TaskConduct user experience/interface test
  • KRReview and identify weak points in current designs 80% of CC pages by week 4
  • TaskComplete review of 80% of CC pages by week 4
  • TaskBegin reviewing current CC page designs immediately
  • TaskIdentify weak points in designs during review
  • KRRevamp and update 50% of the identified CC pages by week 8
  • TaskReview and approve all updates by week 8
  • TaskIdentify critical updates needed for select CC pages
  • TaskAssign tasks to team members for revamping

OKRs to improve product designs to enhance user-experience and boost engagements

  • ObjectiveImprove product designs to enhance user-experience and boost engagements
  • KRIncrease average user session time on product by 15%
  • TaskImprove site speed and functionality to enhance user experience
  • TaskImplement personalized user recommendations and notifications
  • TaskCreate engaging, original content to retain users
  • KRAchieve a satisfaction score of 85% in UX surveys
  • TaskOrganize UX workshops for staff to enhance user understanding
  • TaskConduct regular UX surveys to measure current satisfaction levels
  • TaskImplement user feedback for continual UX improvement
  • KRDesign and test 3 new user interface concepts for approval
  • TaskDevelop three distinct user interface concepts
  • TaskImplement prototypes for usability tests
  • TaskConduct testing and gather feedback for approval

OKRs to mentor a junior designer to handle bigger design projects

  • ObjectiveMentor a junior designer to handle bigger design projects
  • KRProvide constructive feedback during bi-weekly review sessions, leading to skill improvement
  • TaskMonitor performance changes between review sessions
  • TaskEvaluate team members' progress during bi-weekly review sessions
  • TaskGive specific, constructive feedback to encourage improvement
  • KRFacilitate his successful completion of five small-scale design projects
  • TaskProvide essential tools and resources for design projects
  • TaskOffer constant guidance and feedback on his work
  • TaskArrange regular progress check-ins to aid his learning
  • KREquip him to independently pitch project ideas to two potential clients
  • TaskSchedule practice pitches with feedback sessions
  • TaskProvide training on effective presentation and pitching skills
  • TaskTeach him to create comprehensive project proposals

OKRs to develop relevant KPI examples for service designers in businesses

  • ObjectiveDevelop relevant KPI examples for service designers in businesses
  • KRIdentify 10 common KPIs used by service designers across various industries
  • TaskInterview service designers about their preferred KPIs
  • TaskReview industry reports for commonly used KPIs
  • TaskResearch online for popular KPIs in service design
  • KRTest three KPI implementation strategies with five businesses and solicit feedback
  • TaskImplement three KPI strategies in selected businesses
  • TaskIdentify five businesses to test KPI strategies on
  • TaskCollect feedback from these businesses on effectiveness
  • KRCreate a detailed blueprint for implementing each KPI within two weeks
  • TaskIdentify crucial KPIs relevant to the business's goals and operations
  • TaskDesign a comprehensive implementation plan for each KPI
  • TaskSet a timeline and dedicate resources for KPI implementation

OKRs to increase design competency and productivity for high-quality outputs

  • ObjectiveIncrease design competency and productivity for high-quality outputs
  • KRAttain and maintain a 90% satisfaction rating from internal teams for all design projects
  • TaskConduct regular feedback surveys with internal teams after each project
  • TaskImplement suggested improvements from feedback promptly and efficiently
  • TaskProvide continuous training and development for the design team
  • KRComplete a comprehensive graphic design course with 85% or higher score
  • TaskSchedule regular study hours for course materials
  • TaskEnroll in a reputable graphic design course
  • TaskComplete all assignments and exams timely
  • KRProduce 15% more design projects as compared to last quarter
  • TaskIncrease weekly design output through efficient time management strategies
  • TaskInvest in new design software to streamline workflow
  • TaskDelegate smaller tasks to free up design production time

OKRs to elevate the quality and impact of design solutions

  • ObjectiveElevate the quality and impact of design solutions
  • KRSecure positive feedback on design improvements from 90% of project stakeholders
  • TaskCreate a stakeholder survey to collect feedback on improvements
  • TaskImplement design improvements based on stakeholder feedback
  • TaskDiscuss feedback results with stakeholders, making necessary adjustments
  • KRComplete and apply comprehensive brand guidelines to at least 3 projects
  • TaskDevelop comprehensive brand guidelines based on company values and aesthetics
  • TaskIncorporate and apply brand guidelines to each project
  • TaskAssign the guidelines to three specific projects
  • KRAchieve a 15% improvement in user experience scores for all projects
  • TaskTrain staff in advanced UX/UI design principles
  • TaskImplement user feedback for continuous product improvement
  • TaskRegularly test and optimize website speed and responsiveness

OKRs to develop a sustainable design concept for the company's operations

  • ObjectiveDevelop a sustainable design concept for the company's operations
  • KRReduce overall design-related waste by 25% by optimizing resources and production processes
  • TaskMonitor and revise production procedures regularly
  • TaskReview current design processes for inefficiencies
  • TaskImplement resource optimization strategies
  • KRIncorporate 3 new sustainable elements into existing product design by the quarter end
  • TaskTest and adjust new product design
  • TaskIdentify 3 potential sustainable elements for inclusion
  • TaskRedesign product incorporating selected elements
  • KRTrain the entire design team on sustainability practices and their importance by quarter-end
  • TaskSet up training sessions for the design team
  • TaskIdentify relevant sustainability practices and training resources
  • TaskEvaluate and discuss post-training sustainability implementation

OKRs to achieve product consistency with our design system

  • ObjectiveEnsure product consistency with our design system.
  • KRClose 50% of all design inconsistency tickets
  • KR90% of our products are following the design system guidelines
  • TaskEstablish a process for quickly and accurately identifying violations of design system guidelines
  • TaskDevelop a system of rewards and recognition for those who adhere to design system guidelines
  • TaskCreate an audit process to track adherence to design system guidelines
  • KREstablish a comprehensive style guide that covers 100% of common components used by products
  • TaskCreate a comprehensive list of all common components used by products
  • TaskTest the style guide against each component
  • TaskDevelop a unified style guide for each component
  • TaskImplement the style guide into all products

OKRs to establish and optimize a QA design team for the mobile gaming division

  • ObjectiveEstablish and optimize a QA design team for the mobile gaming division
  • KRDevelop and implement a comprehensive QA design process to ensure efficient testing and bug detection
  • KRHire and onboard skilled QA designers to form a cohesive and proficient team
  • KRImprove time-to-market by streamlining QA design procedures and optimizing testing efficiency
  • TaskEstablish clear communication channels between QA and development teams for quick feedback and issue resolution
  • TaskRegularly evaluate and update testing strategies to ensure they align with the project's objectives
  • TaskReview current QA design procedures to identify areas for improvement and streamlining
  • TaskImplement automation tools and frameworks to increase testing efficiency
  • KREnhance customer satisfaction by reducing post-release issues and increasing positive user reviews
  • TaskImplement a streamlined feedback system to promptly address user concerns and provide solutions
  • TaskConsistently track and analyze user reviews to gain insights and prioritize areas for improvement
  • TaskConduct thorough user testing before releasing products to identify and address potential issues
  • TaskImprove product documentation and provide user-friendly resources to assist customers in troubleshooting

Design OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Design OKR templates

We have more templates to help you draft your team goals and OKRs.

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