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10 OKR examples for Design Team

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Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.

What are Design Team OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Design Team to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Design Team OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Design Team OKRs examples

We've added many examples of Design Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to expand design team to drive revenue growth

  • ObjectiveExpand design team to drive revenue growth
  • KRBoost sales by achieving a 20% increase in revenue
  • TaskDevelop a strong content marketing strategy to attract more customers
  • TaskUpsell and cross-sell products to existing clients
  • TaskImplement customer loyalty and reward programs
  • KRIncrease design project delivery by 30%
  • TaskSchedule weekly team meetings for progress updates and goal tracking
  • TaskStreamline workflows to eliminate inefficiencies in the design process
  • TaskImplement new project management tools to increase productivity
  • KRHire and onboard 3 additional qualified designers
  • TaskScreen resumes and shortlist candidates for interviews
  • TaskConduct interviews and make job offers to selected candidates
  • TaskPost job opening across multiple professional designer platforms

OKRs to enhance Design team's adherence to technical design & construction standards

  • ObjectiveEnhance Design team's adherence to technical design & construction standards
  • KRConduct 2 detailed training sessions on updated technical construction standards
  • TaskIdentify knowledgeable specialist to facilitate both sessions
  • TaskPrepare comprehensive training materials on updated standards
  • TaskSchedule two suitable dates and venues for training sessions
  • KRImplement a bi-monthly review and feedback system for ongoing design works
  • TaskSchedule regular bi-monthly design review meetings
  • TaskEstablish a standardized feedback template
  • TaskCommunicate feedback process to design team
  • KRAchieve 90% compliance with new design standards across all projects
  • TaskProvide one-on-one coaching for non-compliant project teams
  • TaskImplement training sessions on new design standards for all team members
  • TaskRegularly audit projects to ensure compliance with new standards

OKRs to streamline book cover creation for faster marketing and design implementation

  • ObjectiveStreamline book cover creation for faster marketing and design implementation
  • KRImplement new project management tools to track and expedite the design process
  • TaskResearch different project management tools available
  • TaskTrain staff on using the selected tool
  • TaskChoose tool that best supports design process
  • KRReduce design-production turnaround time by 30%
  • TaskStreamline communication between design and production teams
  • TaskImplement advanced project management tools
  • TaskProvide continuous training on efficient workflow strategies
  • KRIncrease design team efficiency by 20% via skill development workshops
  • TaskImplement regular follow-ups to ensure application of learned skills
  • TaskArrange workshop sessions with reputable skill development educators
  • TaskResearch and identify potential skill development workshops for design team

OKRs to enhance technical design standards supervision for the team

  • ObjectiveEnhance technical design standards supervision for the team
  • KRIncrease the team's compliance with technical design standards by 30%
  • TaskDevelop regular technical design standards training sessions
  • TaskImplement a robust standards compliance check process
  • TaskRegularly update team on new/adjusted design standards
  • KRConduct weekly audits, ensuring 100% coverage of all design projects
  • TaskSchedule consistent weekly audits for all design projects
  • TaskCheck completeness of each design project during audits
  • TaskDocument and report any discrepancies or issues found
  • KRImplement an updated set of design standards by 20% within the quarter
  • TaskDevelop a comprehensive update plan for design standards
  • TaskAssess current design standards for potential improvements
  • TaskImplement newly enhanced design standards

OKRs to implement Human Centric Design in our SaaS business

  • ObjectiveImplement Human Centric Design in our SaaS business
  • KRTrain 80% of design team on Human Centric Design principles by end of quarter
  • TaskMonitor and document team members' training progress
  • TaskCreate a schedule for team members to attend training
  • TaskIdentify a quality training program on Human Centric Design principles
  • KRAchieve a 15% increase in user satisfaction scores post implementation
  • TaskImplement changes based on feedback and survey results
  • TaskMonitor and track improvements in user satisfaction
  • TaskConduct user surveys to identify areas needing improvement
  • KRIntegrate Human Centric Design techniques into at least 3 ongoing projects
  • TaskIdentify ongoing projects suitable for Human Centric Design implementation
  • TaskCoordinate with project teams to discuss Human Centric Design strategies
  • TaskIncorporate Human Centric Design principles into the chosen projects

OKRs to achieve targeted design goals next quarter

  • ObjectiveAchieve targeted design goals next quarter
  • KRIncrease design productivity by 20% using time management strategies
  • TaskPrioritize design tasks based on urgency and importance
  • TaskMinimize distractions during high productivity hours
  • TaskImplement a strict schedule for design tasks with time limits
  • KRImprove client satisfaction rate by 15%with enhanced design quality
  • TaskTrain design team in best satisfaction practices
  • TaskRegularly ask clients for design feedback
  • TaskImplement rigorous quality checks for design enhancements
  • KRComplete 100% of design projects before scheduled deadlines
  • TaskPrioritize projects based on due dates and complexity
  • TaskRegularly monitor progress and adjust schedule if needed
  • TaskAllocate sufficient time daily to work on designs

OKRs to enhance visual uniformity throughout multiple platforms

  • ObjectiveEnhance visual uniformity throughout multiple platforms
  • KRDevelop and enforce design guidelines adopted by 100% of platform development teams
  • TaskMonitor and enforce adherence to the design guidelines for all teams
  • TaskImplement training sessions to onboard teams on the new guidelines
  • TaskDraft comprehensive and adaptable design guidelines for platform development
  • KRReduce visual inconsistency incidents by 30% through strict quality control processes
  • TaskImplement stringent quality control measures
  • TaskRegularly review and update guidelines
  • TaskTrain staff on maintaining visual consistency
  • KRExecute a design audit and identify inconsistencies in 10 platforms by week 6
  • TaskReview and familiarize with 10 designated platforms
  • TaskIdentify and document all inconsistencies found
  • TaskPerform detailed design audit on each platform

OKRs to implement comprehensive, multi-disciplinary colour testing

  • ObjectiveImplement comprehensive, multi-disciplinary colour testing
  • KRExecute colour tests for 100% of our product line adhering to the established protocol
  • TaskRecord and analyze the colour test results
  • TaskReview the established protocol for colour testing
  • TaskApply the colour tests to each product in the line
  • KRAssess and document the outcomes of each colour test, establishing a improvement plan
  • TaskConduct and record results of various colour tests
  • TaskDevelop a comprehensive plan detailing proposed improvements
  • TaskAnalyze test outcomes to determine areas needing improvement
  • KRDevelop a standardised, reproducible colour testing protocol by collaborating with design team
  • TaskCreate draft of standardized color testing protocol
  • TaskImplement, evaluate, and refine the protocol with team input
  • TaskMeet with design team to identify color testing needs and objectives

OKRs to improve stakeholder feedback incorporation through iterative design

  • ObjectiveImprove stakeholder feedback incorporation through iterative design
  • KRImplement at least 3 significant design changes based on collected feedback
  • TaskPropose 3 major design changes based on analysis
  • TaskCollect and analyze customer feedback on current design
  • TaskExecute and test the proposed design alterations
  • KRCollect and categorize feedback from 70% of stakeholders by week 4
  • KRAchieve 80% stakeholder satisfaction with the iterative design process by project end
  • TaskMonitor and measure stakeholder satisfaction periodically
  • TaskIncorporate stakeholder suggestions into design iterations
  • TaskConduct regular feedback sessions with stakeholders

OKRs to enhance application design by solution architect review

  • ObjectiveEnhance application design by solution architect review
  • KRConduct in-depth analysis of current application design flaws
  • TaskAnalyze identified flaws and their impacts on user experience
  • TaskIdentify potential areas of improvement in the application design
  • TaskDevelop a plan to address and fix noted design flaws
  • KRCollaborate with development team to propose and implement design improvements
  • TaskDraft proposed design improvements for team review
  • TaskOversee implementation of agreed-upon design changes
  • TaskOrganize meeting with development team to discuss design enhancements
  • KRTrack and evaluate impact of design changes on overall system performance
  • TaskAnalyze and document performance variations tied to design changes
  • TaskMonitor system performance before and after design changes implementation
  • TaskRun system testing for evaluating design modifications' effectiveness

Design Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Design Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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