15 customisable OKR examples for Design Manager
What are Design Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Design Manager to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Design Manager OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Design Manager OKRs examples
We've added many examples of Design Manager Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to improve stakeholder feedback incorporation through iterative design
Improve stakeholder feedback incorporation through iterative design
Implement at least 3 significant design changes based on collected feedback
Propose 3 major design changes based on analysis- Collect and analyze customer feedback on current design
- Execute and test the proposed design alterations
- Collect and categorize feedback from 70% of stakeholders by week 4
- Achieve 80% stakeholder satisfaction with the iterative design process by project end
- Monitor and measure stakeholder satisfaction periodically
- Incorporate stakeholder suggestions into design iterations
- Conduct regular feedback sessions with stakeholders
2. OKRs to achieve a successful and appealing Gaydon Expansion OBC
- Achieve a successful and appealing Gaydon Expansion OBC
- Ensure 100% OBC compliance with environmental, safety and quality standards by week 8
- Review all OBC environmental, safety and quality standard documents
- Implement necessary corrective actions before week 8
- Conduct OBC audit checks for complete compliance by week 6
- Generate 5 innovative, cost-effective expansion designs by week 6
- Research current cost-effective expansion design trends
- Refine and finalize five chosen designs
- Sketch initial design concepts for feedback
- Secure approval from 90% key stakeholders by week 10
3. OKRs to develop comprehensive KPIs for service design enhancement
- Develop comprehensive KPIs for service design enhancement
- Identify and categorize 15 potential KPIs critical to service design by next month
- Categorize selected KPIs based on importance
- Analyze and select the top 15 KPIs
- Conduct research on potential service design KPIs
- Measure and achieve 25% improvement in service design efficiency using new KPIs
- Identify new KPIs relevant to service design efficiency
- Train staff in measuring and improving these new KPIs
- Implement changes, monitor progress and adjust as necessary
- Implement at least 10 newly defined KPIs in ongoing service design projects
- Monitor and adjust KPIs based on project outcomes
- Identify 10 key performance indicators for service design projects
- Incorporate the defined KPIs into ongoing projects
4. OKRs to achieve targeted design goals next quarter
- Achieve targeted design goals next quarter
- Increase design productivity by 20% using time management strategies
- Prioritize design tasks based on urgency and importance
- Minimize distractions during high productivity hours
- Implement a strict schedule for design tasks with time limits
- Improve client satisfaction rate by 15%with enhanced design quality
- Train design team in best satisfaction practices
- Regularly ask clients for design feedback
- Implement rigorous quality checks for design enhancements
- Complete 100% of design projects before scheduled deadlines
- Prioritize projects based on due dates and complexity
- Regularly monitor progress and adjust schedule if needed
- Allocate sufficient time daily to work on designs
5. OKRs to improve efficiency in design and technical drawing management
- Improve efficiency in design and technical drawing management
- Reduce drawing approval time by 25% through process optimization
- Streamline communication between teams
- Implement faster digital drawing approval software
- Train staff in efficient drawing approval practices
- Implement a new drawing management platform, achieving 90% user adoption rate
- Launch an internal marketing campaign promoting new platform usage
- Research and select an appropriate drawing management platform
- Develop comprehensive user training and onboarding materials
- Complete 100% of design projects without exceeding initial budget
- Prepare precise budget breakdown before starting projects
- Review and approve all purchasing decisions carefully
- Continually monitor and control project expenses
6. OKRs to enhance resource allocation based on design skills and portfolio
- Enhance resource allocation based on design skills and portfolio
- Improve project success rate by 15% via portfolio optimized resource distribution
- Implement the resource distribution strategy and monitor impact on project success
- Develop a resource allocation strategy based on portfolio optimization
- Analyze past projects for resource use patterns and inefficiencies
- Achieve a 30% reduction in misallocated design resources
- Identify inefficiencies and necessary improvements
- Investigate current allocation of design resources
- Implement resource redistribution strategies
- Increase resource utilization rate by 20% through improved skill-based assignments
- Monitor and adjust assignments consistently
- Identify skills and strengths of team members
- Allocate tasks based on those identified skills
7. OKRs to enhance wire harnesses through prototyping and continuous improvement
- Enhance wire harnesses through prototyping and continuous improvement
- Prototype 3 new designs of automotive wire harnesses for testing
- Arrange testing and data collection process on prototypes
- Sketch initial concepts for 3 different automotive wire harness designs
- Develop physical prototypes based on finalized design sketches
- Reduce wire harness production defects by 20%
- Provide comprehensive training on wire harness assembly
- Implement routine quality checks during production
- Purchase upgraded, precision manufacturing equipment
- Increase process efficiency to reduce production time by 15%
- Optimize workflow by identifying and removing unnecessary steps
- Train staff in lean manufacturing techniques
- Implement time-tracking software for accurate productivity assessment
8. OKRs to design and launch a production unit application
- Design and launch a production unit application
- Identify and document production unit needs and specifications by end of Week 4
- Conduct interviews with production unit teams
- Analyze and list unit needs and specifications
- Compile and finalize documentation by Week 4
- Design, develop, and test the application prototype for functionality by Week 8
- Develop the proposed prototype based on the design
- Conduct thorough functionality tests on the prototype
- Create detailed design for application prototype
- Successfully deploy the new application in the production unit by Week 12
- Finalize application development and perform thorough testing by Week 9
- Complete user training for new application usage by Week 10
- Schedule and execute application deployment in the production unit for Week 12
9. OKRs to implement an efficient vendor invoice tracker
- Implement an efficient vendor invoice tracker
- Validate the prototype with at least 3 different members of the talent acquisition team
- Schedule feedback sessions with each member
- Identify three team members for prototype validation
- Share the prototype with selected team members
- Design a comprehensive prototype of the invoice tracker within 4 weeks
- Draft preliminary design and functionality notes for invoice tracker
- Develop and refine prototype based on initial design plans
- Conduct thorough tests and improve upon the prototype
- Ensure 90% of vendor invoices are processed through the tracker by project end
- Monitor tracking system regularly to assess progress
- Train staff on proper invoice tracking procedures
- Implement invoice tracking system for vendor billings
10. OKRs to improve conversion rate by 20% with landing page optimization and A/B testing
- Increase website conversion rate with page optimization and testing
- Create at least one new compelling CTA to test, resulting in 25% higher clicks
- Increase page clarity with simplified copy, resulting in 15% higher engagement
- Increase website traffic by 10% through targeted SEO and paid advertising
- Improve landing page load time by 10%
11. OKRs to decrease average product impact across categories annually
- Decrease average product impact across categories annually
- Increase reusability/recyclability of products by 15%
- Implement design for recyclability guidelines
- Develop reusable product line
- Explore partnerships with recycling organizations
- Implement 5 eco-friendly modifications in product design and packaging
- Investigate biodegradable or recyclable packaging options
- Research eco-friendly materials for product design improvement
- Organize training on sustainability for product design team
- Reduce product waste by 10% through improved production processes
- Train staff on lean manufacturing principles
- Implement regular equipment maintenance for optimal efficiency
- Review and improve current production procedures
12. OKRs to increase revenue and lead generation
- Increase revenue and lead generation
- Increase conversion rate by 15% through better website optimization and UX
- Improve website navigation and user flow for a seamless user experience
- Conduct a thorough website audit to identify areas for optimization
- A/B test different landing page designs to identify the most effective layout
- Streamline the checkout process to reduce friction and increase conversions
- Improve lead response time to an average of less than 1 hour
- Assign dedicated staff members to monitor and respond to leads promptly
- Provide regular training to employees on effective and timely lead communication techniques
- Streamline lead routing and distribution process to reduce response time
- Implement an automated lead email notification system for immediate response
- Increase monthly revenue by 10% compared to previous quarter
- Launch targeted marketing campaign to attract new customers
- Improve product pricing strategy to increase customer spend
- Offer discounts or promotions to incentivize repeat purchases
- Enhance customer experience to encourage higher customer satisfaction and retention
- Generate 50% more qualified leads through targeted marketing campaigns
- Create compelling and personalized content to engage target audience and drive conversions
- Implement a data-driven approach to optimize marketing channels and increase lead generation
- Conduct market research to identify target audience's preferences and pain points
- Continuously analyze campaign performance and make necessary adjustments to maximize qualified leads
13. OKRs to increase design competency and productivity for high-quality outputs
- Increase design competency and productivity for high-quality outputs
- Attain and maintain a 90% satisfaction rating from internal teams for all design projects
- Conduct regular feedback surveys with internal teams after each project
- Implement suggested improvements from feedback promptly and efficiently
- Provide continuous training and development for the design team
- Complete a comprehensive graphic design course with 85% or higher score
- Schedule regular study hours for course materials
- Enroll in a reputable graphic design course
- Complete all assignments and exams timely
- Produce 15% more design projects as compared to last quarter
- Increase weekly design output through efficient time management strategies
- Invest in new design software to streamline workflow
- Delegate smaller tasks to free up design production time
14. OKRs to elevate the quality and impact of design solutions
- Elevate the quality and impact of design solutions
- Secure positive feedback on design improvements from 90% of project stakeholders
- Create a stakeholder survey to collect feedback on improvements
- Implement design improvements based on stakeholder feedback
- Discuss feedback results with stakeholders, making necessary adjustments
- Complete and apply comprehensive brand guidelines to at least 3 projects
- Develop comprehensive brand guidelines based on company values and aesthetics
- Incorporate and apply brand guidelines to each project
- Assign the guidelines to three specific projects
- Achieve a 15% improvement in user experience scores for all projects
- Train staff in advanced UX/UI design principles
- Implement user feedback for continuous product improvement
- Regularly test and optimize website speed and responsiveness
15. OKRs to attract 400 new members to our community
- Attract 400 new members to our community
- Initiate two referral programs leading to 100 more community members
- Follow up and onboard the new community members properly
- Identify potential referral avenues and design two distinct programs
- Promote the referral programs via social media and email marketing
- Improve website conversion rate by 10% to encourage community sign-ups
- Optimize landing page design and layout for user engagement
- Implement clear, compelling calls-to-action towards community sign-up
- Test and improve website loading speed
- Execute 3 targeted marketing campaigns, each attracting a minimum of 100 new members
- Adjust strategies based on captured data to attract new members
- Implement campaigns, tracking their success and reach
- Develop individual strategies for three targeted marketing campaigns
Design Manager OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Design Manager OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Design Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance career growth of junior team members through mentorship
- OKRs to enhance communication tools for internal project members
- OKRs to increase mastery in applying the agile process
- OKRs to improve my performance in English class
- OKRs to enhance communication with general contractors for increased project awards
- OKRs to implement continuous monitoring and management of departmental budgets
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.