15 customisable OKR examples for Design Manager
What are Design Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Design Manager to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Design Manager OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Design Manager OKRs examples
We've added many examples of Design Manager Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to improve stakeholder feedback incorporation through iterative design
Improve stakeholder feedback incorporation through iterative design
Implement at least 3 significant design changes based on collected feedback
Propose 3 major design changes based on analysis
Collect and analyze customer feedback on current design
Execute and test the proposed design alterations
Collect and categorize feedback from 70% of stakeholders by week 4
Achieve 80% stakeholder satisfaction with the iterative design process by project end
Monitor and measure stakeholder satisfaction periodically
Incorporate stakeholder suggestions into design iterations
Conduct regular feedback sessions with stakeholders
2. OKRs to achieve a successful and appealing Gaydon Expansion OBC
Achieve a successful and appealing Gaydon Expansion OBC
Ensure 100% OBC compliance with environmental, safety and quality standards by week 8
Review all OBC environmental, safety and quality standard documents
Implement necessary corrective actions before week 8
Conduct OBC audit checks for complete compliance by week 6
Generate 5 innovative, cost-effective expansion designs by week 6
Research current cost-effective expansion design trends
Refine and finalize five chosen designs
Sketch initial design concepts for feedback
Secure approval from 90% key stakeholders by week 10
3. OKRs to develop comprehensive KPIs for service design enhancement
Develop comprehensive KPIs for service design enhancement
Identify and categorize 15 potential KPIs critical to service design by next month
Categorize selected KPIs based on importance
Analyze and select the top 15 KPIs
Conduct research on potential service design KPIs
Measure and achieve 25% improvement in service design efficiency using new KPIs
Identify new KPIs relevant to service design efficiency
Train staff in measuring and improving these new KPIs
Implement changes, monitor progress and adjust as necessary
Implement at least 10 newly defined KPIs in ongoing service design projects
Monitor and adjust KPIs based on project outcomes
Identify 10 key performance indicators for service design projects
Incorporate the defined KPIs into ongoing projects
4. OKRs to achieve targeted design goals next quarter
Achieve targeted design goals next quarter
Increase design productivity by 20% using time management strategies
Prioritize design tasks based on urgency and importance
Minimize distractions during high productivity hours
Implement a strict schedule for design tasks with time limits
Improve client satisfaction rate by 15%with enhanced design quality
Train design team in best satisfaction practices
Regularly ask clients for design feedback
Implement rigorous quality checks for design enhancements
Complete 100% of design projects before scheduled deadlines
Prioritize projects based on due dates and complexity
Regularly monitor progress and adjust schedule if needed
Allocate sufficient time daily to work on designs
5. OKRs to improve efficiency in design and technical drawing management
Improve efficiency in design and technical drawing management
Reduce drawing approval time by 25% through process optimization
Streamline communication between teams
Implement faster digital drawing approval software
Train staff in efficient drawing approval practices
Implement a new drawing management platform, achieving 90% user adoption rate
Launch an internal marketing campaign promoting new platform usage
Research and select an appropriate drawing management platform
Develop comprehensive user training and onboarding materials
Complete 100% of design projects without exceeding initial budget
Prepare precise budget breakdown before starting projects
Review and approve all purchasing decisions carefully
Continually monitor and control project expenses
6. OKRs to enhance resource allocation based on design skills and portfolio
Enhance resource allocation based on design skills and portfolio
Improve project success rate by 15% via portfolio optimized resource distribution
Implement the resource distribution strategy and monitor impact on project success
Develop a resource allocation strategy based on portfolio optimization
Analyze past projects for resource use patterns and inefficiencies
Achieve a 30% reduction in misallocated design resources
Identify inefficiencies and necessary improvements
Investigate current allocation of design resources
Implement resource redistribution strategies
Increase resource utilization rate by 20% through improved skill-based assignments
Monitor and adjust assignments consistently
Identify skills and strengths of team members
Allocate tasks based on those identified skills
7. OKRs to enhance wire harnesses through prototyping and continuous improvement
Enhance wire harnesses through prototyping and continuous improvement
Prototype 3 new designs of automotive wire harnesses for testing
Arrange testing and data collection process on prototypes
Sketch initial concepts for 3 different automotive wire harness designs
Develop physical prototypes based on finalized design sketches
Reduce wire harness production defects by 20%
Provide comprehensive training on wire harness assembly
Implement routine quality checks during production
Purchase upgraded, precision manufacturing equipment
Increase process efficiency to reduce production time by 15%
Optimize workflow by identifying and removing unnecessary steps
Train staff in lean manufacturing techniques
Implement time-tracking software for accurate productivity assessment
8. OKRs to design and launch a production unit application
Design and launch a production unit application
Identify and document production unit needs and specifications by end of Week 4
Conduct interviews with production unit teams
Analyze and list unit needs and specifications
Compile and finalize documentation by Week 4
Design, develop, and test the application prototype for functionality by Week 8
Develop the proposed prototype based on the design
Conduct thorough functionality tests on the prototype
Create detailed design for application prototype
Successfully deploy the new application in the production unit by Week 12
Finalize application development and perform thorough testing by Week 9
Complete user training for new application usage by Week 10
Schedule and execute application deployment in the production unit for Week 12
9. OKRs to implement an efficient vendor invoice tracker
Implement an efficient vendor invoice tracker
Validate the prototype with at least 3 different members of the talent acquisition team
Schedule feedback sessions with each member
Identify three team members for prototype validation
Share the prototype with selected team members
Design a comprehensive prototype of the invoice tracker within 4 weeks
Draft preliminary design and functionality notes for invoice tracker
Develop and refine prototype based on initial design plans
Conduct thorough tests and improve upon the prototype
Ensure 90% of vendor invoices are processed through the tracker by project end
Monitor tracking system regularly to assess progress
Train staff on proper invoice tracking procedures
Implement invoice tracking system for vendor billings
10. OKRs to improve conversion rate by 20% with landing page optimization and A/B testing
Increase website conversion rate with page optimization and testing
Create at least one new compelling CTA to test, resulting in 25% higher clicks
Increase page clarity with simplified copy, resulting in 15% higher engagement
Increase website traffic by 10% through targeted SEO and paid advertising
Improve landing page load time by 10%
11. OKRs to decrease average product impact across categories annually
Decrease average product impact across categories annually
Increase reusability/recyclability of products by 15%
Implement design for recyclability guidelines
Develop reusable product line
Explore partnerships with recycling organizations
Implement 5 eco-friendly modifications in product design and packaging
Investigate biodegradable or recyclable packaging options
Research eco-friendly materials for product design improvement
Organize training on sustainability for product design team
Reduce product waste by 10% through improved production processes
Train staff on lean manufacturing principles
Implement regular equipment maintenance for optimal efficiency
Review and improve current production procedures
12. OKRs to increase revenue and lead generation
Increase revenue and lead generation
Increase conversion rate by 15% through better website optimization and UX
Improve website navigation and user flow for a seamless user experience
Conduct a thorough website audit to identify areas for optimization
A/B test different landing page designs to identify the most effective layout
Streamline the checkout process to reduce friction and increase conversions
Improve lead response time to an average of less than 1 hour
Assign dedicated staff members to monitor and respond to leads promptly
Provide regular training to employees on effective and timely lead communication techniques
Streamline lead routing and distribution process to reduce response time
Implement an automated lead email notification system for immediate response
Increase monthly revenue by 10% compared to previous quarter
Launch targeted marketing campaign to attract new customers
Improve product pricing strategy to increase customer spend
Offer discounts or promotions to incentivize repeat purchases
Enhance customer experience to encourage higher customer satisfaction and retention
Generate 50% more qualified leads through targeted marketing campaigns
Create compelling and personalized content to engage target audience and drive conversions
Implement a data-driven approach to optimize marketing channels and increase lead generation
Conduct market research to identify target audience's preferences and pain points
Continuously analyze campaign performance and make necessary adjustments to maximize qualified leads
13. OKRs to increase design competency and productivity for high-quality outputs
Increase design competency and productivity for high-quality outputs
Attain and maintain a 90% satisfaction rating from internal teams for all design projects
Conduct regular feedback surveys with internal teams after each project
Implement suggested improvements from feedback promptly and efficiently
Provide continuous training and development for the design team
Complete a comprehensive graphic design course with 85% or higher score
Schedule regular study hours for course materials
Enroll in a reputable graphic design course
Complete all assignments and exams timely
Produce 15% more design projects as compared to last quarter
Increase weekly design output through efficient time management strategies
Invest in new design software to streamline workflow
Delegate smaller tasks to free up design production time
14. OKRs to elevate the quality and impact of design solutions
Elevate the quality and impact of design solutions
Secure positive feedback on design improvements from 90% of project stakeholders
Create a stakeholder survey to collect feedback on improvements
Implement design improvements based on stakeholder feedback
Discuss feedback results with stakeholders, making necessary adjustments
Complete and apply comprehensive brand guidelines to at least 3 projects
Develop comprehensive brand guidelines based on company values and aesthetics
Incorporate and apply brand guidelines to each project
Assign the guidelines to three specific projects
Achieve a 15% improvement in user experience scores for all projects
Train staff in advanced UX/UI design principles
Implement user feedback for continuous product improvement
Regularly test and optimize website speed and responsiveness
15. OKRs to attract 400 new members to our community
Attract 400 new members to our community
Initiate two referral programs leading to 100 more community members
Follow up and onboard the new community members properly
Identify potential referral avenues and design two distinct programs
Promote the referral programs via social media and email marketing
Improve website conversion rate by 10% to encourage community sign-ups
Optimize landing page design and layout for user engagement
Implement clear, compelling calls-to-action towards community sign-up
Test and improve website loading speed
Execute 3 targeted marketing campaigns, each attracting a minimum of 100 new members
Adjust strategies based on captured data to attract new members
Implement campaigns, tracking their success and reach
Develop individual strategies for three targeted marketing campaigns
Design Manager OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Design Manager OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Design Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance career growth of junior team members through mentorship
OKRs to enhance communication tools for internal project members
OKRs to increase mastery in applying the agile process
OKRs to improve my performance in English class
OKRs to enhance communication with general contractors for increased project awards
OKRs to implement continuous monitoring and management of departmental budgets
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.