15 customisable OKR examples for Service Design
What are Service Design OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Service Design. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Service Design OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Service Design OKRs examples
We've added many examples of Service Design Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to develop comprehensive KPIs for service design enhancement
Develop comprehensive KPIs for service design enhancement
Identify and categorize 15 potential KPIs critical to service design by next month
Categorize selected KPIs based on importance
Analyze and select the top 15 KPIs
Conduct research on potential service design KPIs
Measure and achieve 25% improvement in service design efficiency using new KPIs
Identify new KPIs relevant to service design efficiency
Train staff in measuring and improving these new KPIs
Implement changes, monitor progress and adjust as necessary
Implement at least 10 newly defined KPIs in ongoing service design projects
Monitor and adjust KPIs based on project outcomes
Identify 10 key performance indicators for service design projects
Incorporate the defined KPIs into ongoing projects
2. OKRs to develop relevant KPI examples for service designers in businesses
Develop relevant KPI examples for service designers in businesses
Identify 10 common KPIs used by service designers across various industries
Interview service designers about their preferred KPIs
Review industry reports for commonly used KPIs
Research online for popular KPIs in service design
Test three KPI implementation strategies with five businesses and solicit feedback
Implement three KPI strategies in selected businesses
Identify five businesses to test KPI strategies on
Collect feedback from these businesses on effectiveness
Create a detailed blueprint for implementing each KPI within two weeks
Identify crucial KPIs relevant to the business's goals and operations
Design a comprehensive implementation plan for each KPI
Set a timeline and dedicate resources for KPI implementation
3. OKRs to streamline service requests via self-service platform
Streamline service requests via self-service platform
Decrease manual service requests by 70% through successful self-service implementation
Develop comprehensive, user-friendly online self-service tools
Train customers to utilize self-service effectively
Monitor and improve self-service system constantly
Train 80% of clients on the new self-service request system within 30 days
Schedule and conduct training sessions for clients
Track and follow up with untrained clients
Develop a comprehensive training plan for the new system
Implement a user-friendly self-service portal with all service request features by 60 days
Design layout and structure for self-service portal
Develop portal with all service request features
Test portal usability and implement improvements
4. OKRs to to enhance customer satisfaction, effort score, and net promoter score
To enhance customer satisfaction, effort score, and net promoter score
Increase net promoter score by 8% via effective customer feedback mechanisms
Develop a robust system for addressing complaints
Train staff in effective customer service techniques
Implement regular customer satisfaction surveys
Boost customer satisfaction index by 10% through improved service quality
Implement comprehensive staff training to improve customer service skills
Monitor and fix identified service quality issues in a timely manner
Develop a robust customer feedback system to identify service quality issues
Reduce customer effort score by 15% by simplifying user journeys
Streamline user interface for simplicity and comfort
Identify complex steps in current user journeys
Implement effective user feedback mechanisms
5. OKRs to boost IDV completion success for business clientele
Boost IDV completion success for business clientele
Achieve a 20% increase in successful IDV attempts by end of next quarter
Improve user experience leading to a 25% increase in client satisfaction survey scores
Enhance customer service response times and quality
Initiate regular customer feedback loops for continuous improvement
Revamp website layout for easy navigation and quick access
Reduce by 15% the errors in the IDV process in the next quarter
Implement targeted training to address identified issues
Review and analyze errors in current IDV process
Monitor and adjust the IDV process regularly
6. OKRs to boost trial and subscription activations for TTC audience
Boost trial and subscription activations for TTC audience
Enhance conversion rate from trials to subscriptions by 15% with improved user experience
Improve user interface and navigational ease
Streamline checkout process for trial to subscription conversion
Tailor promotional offers to trial users
Increase trial signups by 25% through targeted marketing strategies
Enhance visibility of trial signups in all marketing channels
Identify target audience's interests and common behavior patterns
Develop personalized marketing materials based on audience analysis
Reduce churn rate of TTC subscribers by 10% by optimizing customer service response
Enhance customer feedback channels to optimize service
Develop quicker, more efficient response protocols
Implement comprehensive customer service training for employees
7. OKRs to enhance overall user experience on our platform
Enhance overall user experience on our platform
Decrease user complaint rate by 10%
Enhance user interface for easier navigation
Implement proactive customer service training
Improve product quality testing processes
Improve user satisfaction score by 20%
Implement regular customer feedback and survey sessions
Offer prompt and effective customer support service
Enhance product features based on user suggestions
Increase average session duration by 15%
Produce engaging, high-quality content
Implement effective CTAs on pages
Improve site speed for enhanced user experience
8. OKRs to establish distinct service processes for every client
Establish distinct service processes for every client
Implement client-specific service processes for 50% of clients in portfolio
Identify 50% of clients needing specific service processes
Train the team to implement these custom service processes
Develop customized service processes for these identified clients
Track success of individualized processes with 85% client satisfaction reported
Implement a client feedback survey after each completed process
Making necessary adjustments based on feedback results
Analyze data to identify areas of dissatisfaction
Develop bespoke service process templates for 70% of clients by the quarter-end
Implement these templates within client workflows
Design custom service process templates
Identify 70% of clients needing bespoke service processes
9. OKRs to establish leadership in impactful digital product delivery
Establish leadership in impactful digital product delivery
Increase user engagement metrics by 20% across all digital products
Develop and implement compelling content to attract users
Launch promotional campaigns to drive user engagement
Enhance interactivity features and UX across platforms
Ensure customer satisfaction rate surpasses 80% via enhanced digital experiences
Provide quick and effective online customer service
Implement user-friendly interfaces in digital platforms
Offer personalized digital experiences based on customer preferences
Launch 3 new innovative features improving product performance by 15%
Identify areas in current product requiring performance enhancements
Develop three innovative features targeting identified areas
Test and integrate these features into the existing product
10. OKRs to enhance customer satisfaction in car rental booking process
Enhance customer satisfaction in car rental booking process
Implement user-friendly interface increasing customer engagement by 35%
Conduct user testing to understand interface improvement needs
Collaborate with design team to create responsive layout
Monitor analytics to track increased customer engagement
Reduce booking errors and cancellation by 30%
Provide training for staff on efficient booking management
Implement a double-check system before finalizing bookings
Introduce customer verification steps to reduce errors
Increase customer service response time by 40%
Implement comprehensive training for customer service representatives
Hire more customer service representatives
Invest in efficient customer service software
11. OKRs to establish an expert IC design team
Establish an expert IC design team
Secure a minimum score of 85% on client satisfaction surveys by project completion
Resolve client issues promptly and effectively
Implement regular client meetings for updates and feedback
Deliver high-quality work consistently and punctually
Fill all job vacancies with skilled IC designers within 8 weeks
Finalize hiring and onboard skilled IC designers
Schedule and conduct interviews for eligible candidates
Post all IC designer vacancies on relevant job platforms
Ensure all team members obtain at least one industry certification in IC design
Monitor team progress towards certification completion
Develop a training plan for certification prep
Identify relevant industry certifications in IC design
12. OKRs to create a more welcoming and comfortable clinic waiting area
Create a more welcoming and comfortable clinic waiting area
Decrease patient complaints related to waiting area atmosphere by 15%
Implement regular professional cleaning of the waiting area
Introduce calming elements like soothing music or artwork
Improve lighting and seating arrangements in the space
Implement at least 2 new comfortable and visually appealing furniture pieces
Research online stores for aesthetically pleasing furniture
Measure room dimensions to ensure fit
Purchase and install selected furniture pieces
Increase patient satisfaction survey scores related to waiting area by 20%
Provide free Wi-Fi and entertainment options
Implement clear, frequent communication about wait times
Enhance waiting area comfort with upgraded seating and lighting
13. OKRs to enhance platform performance through strategic commercial projects
Enhance platform performance through strategic commercial projects
Increase platform user engagement rate by 25%
Enhance user experience with personalized content
Develop and implement new, interactive features to the platform
Organize regular virtual events for user engagement
Add 3 new significant revenue-driving features
Develop a business case for each proposed feature
Implement, test, and launch the new features
Identify prospective features based on customer feedback and market trends
Achieve a 15% reduction in overall platform churn rate
Develop a comprehensive customer retention strategy
Implement customer satisfaction surveys to identify areas for improvement
Enhance customer service training protocols
14. OKRs to enhance design skills and output
Enhance design skills and output
Complete 3 advanced design skill training courses with a final score of 85%
Achieve a final score of 85% in each course
Research and select 3 advanced design skill training courses
Attend and complete all course material thoroughly
Produce 12 innovative design projects meeting client satisfaction levels of 90%
Gather client requirements and preferences for each design project
Develop unique and innovative design concepts based on client needs
Incorporate client feedback into final design revisions for approval
Reduce design process time by 20% while maintaining quality metrics
Train team in rapid prototyping techniques
Implement efficient design software and tools
Establish clear, streamlined design workflow
15. OKRs to streamline onboard services for robust engagement environment
Streamline onboard services for robust engagement environment
Decrease user churn rate by 15% via optimizing onboarding process
Integrate a user feedback system during onboarding process
Regularly update onboarding materials based on metrics analysis
Redesign onboarding tutorials to highlight software's key features
Increase customer engagement rates by 20% through enhanced onboard services
Conduct regular surveys to assess and improve onboard services
Improve onboard service responsiveness to customer inquiries/requests
Develop new, engaging onboard activities for customers
Implement 3 new features that improve onboarding experience, verified by user feedback
Identify pain points in the current onboarding process
Develop and integrate 3 user-centric features
Gather user feedback post-implementation
Service Design OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Service Design OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Service Design OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to successful migration of sales reports from Metabase to Cube.js
OKRs to boost benefits while maintaining current cost outlay
OKRs to amplify professional relationships and foster mutual trust among teammates
OKRs to innovate healthcare to improve human well-being
OKRs to complete Windows 10 update on all DC PCs
OKRs to streamline hardware inventory and implement asset tagging system
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.