3 customisable OKR examples for Activation Rate
What are Activation Rate OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Activation Rate to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Activation Rate OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Activation Rate OKRs examples
You will find in the next section many different Activation Rate Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to boost SaaS product activation rates
- Boost SaaS product activation rates
- Reduce time to activation by 30% through user journey optimization
- Simplify onboarding process with clear, step-by-step instructions
- Improve user interface for easy and quick navigation
- Eliminate non-essential steps in the user journey
- Ensure 90% of all trials convert to full activations
- Administer follow-up emails post-trial period
- Implement user-friendly tutorials for trial products
- Enhance customer service for trial users
- Achieve a 15% increase in new user activations
- Streamline the user onboarding process
- Offer incentives for new user sign-ups
- Develop and implement a comprehensive marketing strategy
2. OKRs to boost trial and subscription activations for TTC audience
- Boost trial and subscription activations for TTC audience
- Enhance conversion rate from trials to subscriptions by 15% with improved user experience
- Improve user interface and navigational ease
- Streamline checkout process for trial to subscription conversion
- Tailor promotional offers to trial users
- Increase trial signups by 25% through targeted marketing strategies
- Enhance visibility of trial signups in all marketing channels
- Identify target audience's interests and common behavior patterns
- Develop personalized marketing materials based on audience analysis
- Reduce churn rate of TTC subscribers by 10% by optimizing customer service response
- Enhance customer feedback channels to optimize service
- Develop quicker, more efficient response protocols
- Implement comprehensive customer service training for employees
3. OKRs to boost trial and subscription activations via paid ads
- Boost trial and subscription activations via paid ads
- Achieve 20% increase in trial activations through targeted paid adverts
- Monitor and adjust campaigns based on performance
- Develop attention-grabbing, targeted ad content
- Identify potential target audience for paid advertisements
- Improve conversion rate from trials to subscriptions by 15% using paid promotion
- Allocate budget specifically for targeted paid promotions
- Design engaging ads to attract trial users
- Optimize ad placements for maximum conversions
- Upsurge the subscription rate by 30% through effective paid campaigns
Activation Rate OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Activation Rate OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Activation Rate OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to optimize pricing strategies for increased revenue and market share OKRs to expand Japanese market OKRs to increase the number of books read OKRs to improve business decision-making through data-driven insights OKRs to achieve operational excellence across all business areas OKRs to improve English class grades to B's and A's
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.